AI Marketing Series
Know Your CustomerFind More of ThemSound Like Yourself When You Reach Them
Market Smarter with AI
Grow Your Business with AI
Get real marketing results from AI without becoming an expert. This hands-on workshop starts where marketing starts – who your customer is and where to find them – then puts your business's voice into your own AI account so the content it writes sounds like you and goes out on a schedule.
Two sessions
Build it in the first, bring back what broke in the second.
Know Your Customer: Use AI to research who actually buys from you, why, and where they spend their time.
Find More of Them: Build prospect lists, map the local competition, and pick the two or three places your next customers already are.
Your Brand, Built Into Ai: A one-page brand document the AI reads first, so every post, email, and reply sounds like you.
Get In Front Of People, On A Schedule: A repeatable weekly workflow that turns your notes, jobs, and customer stories into content—and wins back the customers you already have
Dates
- October 20
- November 3
Time
Tuesdays
9:00 AM – 11:00 AM
Location
AC | Innovation Outpost
1220 S. Polk ST.
Amarillo, TX 79101
Cost
Fee = $195 (2-Part Series)
B.Y.O.D
Bring Your Own Device and have either a paid Claude or ChatGPT account.
Improve Your Future Workforce Skills
About Your Instructor
Matt Loftin
Matt Loftin is the founder of Bowie Research Group, an Amarillo consulting firm that builds the systems owner-led businesses run on: quoting, data, documentation, and the marketing that depends on them. Before BRG he spent thirteen years running digital advertising and message strategy for political campaigns and businesses, and three years at West Texas A&M as the Miller Professor of Entrepreneurship and an economics instructor, where he coached the Enactus team to nationals twice.
Matt has used AI tools daily in client work since they became practical, and this workshop comes straight out of it: what a brand document is and why it comes first, how to make Claude or ChatGPT actually know your business, and how to get marketing copy that sounds like you wrote it. No theory, no slides full of jargon. You bring your business and a laptop; you leave with working material. Matt is President of Elevate Amarillo.
More Information
For more information about this course, contact:
Kevin Cheek
- Phone: (806) 371-2996
- Email: kdcheek@actx.edu