Office Hours:
Monday - Thursday 8:30 a.m. - 1:30 p.m.
Online courses - Zoom apt.
Text: (806) 584-9833 (9 a.m. - 9 p.m.) **Please give up to 24 hours to reply and refrain from sending multiple texts.
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Student Service Center office 112. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
MRKG-1311-001 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact your advisor, the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
Online Course
Basic Marketing, 19th Edition
Author: Perreault, Cannon, McCarthy
Publisher: McGraw Hill, Irwin
ISBN: 0078028981
*If you don't have computer and printer access as home, make sure you locate the computer lab of your choice on campus to complete your assignments on time.
Technical support and assistance to log on to the course:
AC Connect / Blackboard Support Information
For telephone support, call AskAC at 371-5000.
For hands-on technical support, visit the Student Help Center.
Also see the AC Connect Student Resources online help.
1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7
2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7
3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15
4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7
5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7
6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15
7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15
8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12
9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12
10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15
*Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)
Information: Acquires and uses information
Interpersonal: Works with others, serves clients, exercises leadership
Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).
Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
BEST PRACTICES:
DISCUSSION BOARDS:
EXAMINATIONS:
Exams are to be taken INDIVIDUALLY. If at student is caught participating in group testing, he/she will automatically receive a "0" and will be subject to further disciplinary actions as outlined in the AC Students Rights & Responsibilities.
Plagiarism, Cheating and Individual Work Ethic
Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question.
A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426
GRADING SCALE:
90 - 100% = A Excellent
80 - 89% = B Above Average, Very Good
70 - 79% = C Average, Good
60 - 69% = D Poor, but passing
Below 60% = F Failing
Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.
Weighted Total:
35% Marketing Project
15% Peer Evaluation
20% Assignments
20% Discussions
10% Exams
100%
MARKETING PROJECT:
PEER EVALUATION:
ASSIGNMENTS:
DISCUSSION BOARDS:
EXAMINATIONS:
WITHDRAWAL POLICY:
***If after two weeks of coursework, a student’s grade is under a 70, an academic retention alert will be sent to advisor and financial aid department.
October 3rd, 2017 is the last date to withdraw.
Accessing Grades Online:
To view your current course grades:
Final grade will be determined by dividing total number of points by the number of tests and projects. Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation and attitude.
To view your Final course grades:
Be aware that the Family Educational Rights and Privacy Act of 1974 (as amended) does not permit instructors to disclose information regarding grades over the phone, via email, or to a third party. Therefore, if you need to discuss your grades, you must do so in person.
ATTENDANCE POLICY:
"90% of success is just showing up." ~ Woody Allen
In order to be successful in this class, students are expected to log in and participate at least three times a week. Students are expected to participate in the weekly discussion boards. Instructors can see when the last date of log in occurs.
WITHDRAWAL POLICY:
***If after two weeks of coursework, a student’s grade is under a 70, an academic retention alert will be sent to advisor and financial aid department.
October 3rd, 2017 is the last date to withdraw.
EXAMINATIONS:
Principles of Marketing
Tentative Course Schedule
Instructor reserves the right to modify schedule during the semester
|
Week |
Assignments |
Exams | |
|
Week 1 |
Chapter 1- Marketing's Value to Consumers, Firms, and Society. |
|
|
|
Week 2 |
Chapter 2 - Chapter 3 -Evaluating Marketing Opportunities |
Exam 1 (Chapters 1,2,3) |
|
|
Week 3 |
Chapter 4 - Focusing Marketing Strategy Chapter 6 - |
Exam 2 (Chapter 4,5,6) |
|
|
Week 4 |
Chapter 7 – Improving Decisions with Marketing Information Chapter 8 – Elements of Product Planning for Goods and Services |
|
|
|
Week #5 |
|
Exam 3 (Chapters 7,8,9) |
|
|
Week 6 |
Chapter 11 – Distribution Customer Service and Logistics Chapter 12 - Retailers, Wholesalers, and Their Strategy Planning. |
||
|
Week 7 |
Chapter 16 – Advertising, Publicity, and Sales Promotion Chapter 17 – Pricing Objectives and Policies |
|
|
|
Week 8 |
TURN IN FINAL PAPER |
Final Exam (Chapter 11,12,16,17) |
|
August 21 |
First Day – 8-Week Online Classes Begin Fall 2017 |
| August 28 |
Census Day (8-Week Online Classes) |
| September 4 |
Labor Day (College Closed) |
|
October 3 October 11-12 |
Last Day to Withdraw (8-Week Online Classes) Finals 8-Week Online Classes End |
08/15/17 1:16 PM
08/20/17 10:44 PM