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PHTC-2340-001 Photographic Studio Management
<p><span>Prerequisite: ARTS 2356 or instructor consent</span></p>
In-depth study of photography business management, pricing, market analysis, promotion, networking, job acquisition and photographic equipment analysis.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact your advisor, the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 2 lec, 4 lab)
On Campus Course
The ASMP Guide to New Markets in Photography Paperback ISBN 9781581159219
ASMP Professional Business Practices in Photography, 7th edition (new student members of ASMP will receive a copy with membership)
Additional costs:
Web domain name registration $15
Website hosting: from free to $150
Membership in a professional photography organization - $29 to ? depending on organization
Course Description: In-depth study of photography business management, pricing, market analysis, promotion, networking, job acquisition and photographic equipment analysis. (3 sem hrs; 2 lec, 4 lab) (WECM)
End-of-Course Outcomes: Explain process of establishing and operating a photographic business; write a job qualification brief and network protocol; develop studio pricing; outline a marketing campaign; and compile a business plan. (WECM)
Specific Student Outcomes:
Students will
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
Classroom Environment:
For your benefit please read and comply with the Amarillo College Student Rights and Responsibilities Handbook as posted on the AC website at:
http://catalog.actx.edu/content.php?catoid=8&navoid=329
Conversation:
All conversation should be related to the discussion at hand and comments should not be directed toward specific individuals. Please refrain from private conversations or other activities that might distract other learners.
Phones, laptops, and other technology:
I want all students to be successful. Cell phones detract from the learning environment. For this reason, they should be turned off and put out of view upon entering the classroom. If you need to carry a cell phone for emergency purposes please see me in advance. If you bring a laptop or similar device to class it should not be used for any purposes other than taking notes in class.
Headphones may not be used during class time unless it is open lab.
Plagiarism:
Using someone else’s words, ideas, or images without giving them credit is plagiarism, a very serious Students Rights and Responsibilities offense. It is very important to understand how to prevent committing plagiarism when using material from a source. If you wish to quote verbatim, you must use the exact words and punctuation just as the passage appears in the original and must use quotation marks and page numbers in your citation. If you want to paraphrase or summarize ideas from a source, you must put the ideas into your own words, and you must cite the source, using the APA or MLA format. The exception to
this rule is information termed general knowledge—information that is widely known and stated in a number of sources. Determining what is general knowledge can be complicated, so the wise course is, “When in doubt, cite.”
Be especially careful when using the Internet for research. Not all Internet sources are equally reliable; some are just plain wrong. Also, since you can download text, it becomes very easy to inadvertently plagiarize. If you use
an Internet source, you must cite the exact URL in your paper and include with it the last date that you successfully accessed the site.
Grading Criteria/Grade Scale:
Keep in mind grades are not given. Grades are earned based on student attendance, attitude in class, work ethics, and industry standard quality of assignments. These industry standards are:
Grading Format / A-F 100-0 points
A = Excellent (100-90)
B = Good (89-80)
C = Average (79-70)
D = Weak (69-60)
F = Unacceptable (59-0)
Course is graded on a 100-pt scale broken down as follows:
Assignments 45%
Group Projects 20%
Business Plan 35%
TOTAL 100%
Makeup Policy:
This is a professional development class. All assignments are due on the date specified. All assignments turned in late will have 10 points deducted from the grade. Assignments will not be accepted after one week.
Required Examinations:
A midterm exam and a comprehensive exam will be given to evaluate student abilities and outcomes.
This course is based on 2 hours of lecture and 4 hours of lab time. For the first of the semester we will meet for longer periods of time for lecture in order to cover the content. At times in the semester you will have additional time available for lab work.
I understand it is sometimes impossible to come to class (due to illness, etc.), but because so much of the course occurs in the classroom, you should not take this class if you have other commitments or issues that will require you to be absent. I want you to be successful and your attendance is critical to your success.
In order to be fair, there is no distinction between an excused and an unexcused absence. If you miss more than 2 classes your final grade will be lowered by 2 point for each absence. Please remember you will miss a considerable amount of material, and to be fair, material covered or in-class exercises cannot be made up.
It is YOUR responsibility to obtain the information missed if you are absent. I will not repeat lectures or demos. You must get notes from classmates, read the given material, do research to learn the material you missed.
We will have guest speakers to enhance your knowledge.
Tardiness:
Habitual lateness is detrimental to your success in this class and disruptive to others. I will note attendance in the first 5 minutes of class. If you are not present, you will be considered absent for that day. Latecomers will need to check with me to ensure you are marked as tardy rather than absent.
3 lates = 1 unexcused absence.
Additional lab time:
This course will require more time than allotted to complete class assignments. Open lab times will be available for those who are unable to complete assignments in normal lab hours. Consider this part of your homework time, a requirement for the class. Not having enough time to complete assignments is not a valid excuse!
Mandatory lab cleanup day for all advanced students is scheduled for 1 PM - 3 PM, December 8, 2017. If you have a conflict during this time you will need to schedule before this date to make up this time. The cleanup day helps prepare the labs and studios used by students for shutdown for the summer.
Failure to officially withdraw before the final deadline will result in the appropriate grade being assigned to the student.
Tentative Course Outline:
This outline is subject to change throughout the semester at my direction.
Week 1
Discuss the purpose of the course. Discuss different careers in photography and skills needed for each.
Assignment:
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Week 15
Final Business Plan Presentations
Week 16
Final Exam week
Student Assignments Retained: The department for the purpose of academic assessment will retain some random student assignments or projects as it relates to student learning outcomes. In every such case, the student’s name and all identifying information about the student will be removed from the assignment or project.
Requirement to Join Professional Organization:
All students will be required to become a student member of an appropriate professional photographic organization (or graphic design organization) such as ASMP, NPPA, EPIC, Editorial Photographers, SPE, UPAA, PMA, PPA, SWPPA, TPPA, South Plains PPA, SPS.
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08/16/17 3:29 PM