Mondays 5:30pm-6pm - Virtual
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ETWR-1391-001 ST - Social Media Tools
Topics address recently identified current events, skills, knowledge and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course was designed to be repeated multiple times to improve student proficiency.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact your advisor, the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
Online Course
Likeable Social Media
Dave Kerpen
SBN: 978-0-07-183632-6
Born to Blog
Mark Schaefer and Standford Smith
ISBN: 978-0-07-181116-3
Students must have access to a desktop or laptop computer (PC or MAC) with internet access.
Assessment based on the ability to:
Apply basic strategic applications of social media tools, with a focus on 4 key intertwined areas:
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
No behavior expectations available
Blogs/Social: 20%
Social Media Critiques: 10%
Tests: 20%
Hootsuite Certification: 20%
Papers: 10%
Final: 20%
| Week | Readings and Assignments | |
| 1 | 23-Oct | Born to Blog Chapter 1,2,3,4 |
| Likeable Social Media 1,2,3 | ||
| Introductions | ||
| Submit Blog Objectives, Audience Research, Audience Goal, Social Media Goals | ||
| Submit Brand on Social Media to evaluate/critique throughout the semester | ||
| 2 | 30-Oct | Born to Blog Chapter 5,6,7,19,20 |
| Likeable Social Media 4,5,6,7 | ||
| Set up Hootsuite Academy | ||
| Set up Wordpress Blog | ||
| Set up Facebook Page for Blog | ||
| Set up Twitter or Instagram Account for Blog or use your own account | ||
| Submit Social Critiques #1 | ||
| 3 | 6-Nov | Test 1 |
| Born to Blog Chapter 8,9,10 | ||
| Likeable Social Media Chapter 8,9,10,11 | ||
|
Hootsuite Academy - Hootsuite Platform Training - Fundamentals of Using Hootsuite - Hootsuite Platform Fundamentals |
||
|
Hootsuite Academy - Hootsuite Platform Training - Fundamentals of Using Hootsuite - Intro to Hootsuite Dashboard |
||
| Hootsuite Academy - Social Marketing Training - Introduction to Social Media Marketing | ||
| Set up Hootsuite Dashboard | ||
| Submit Blog Entry 1 | ||
| Submit Social Screenshots of updates Social Media Channels for blog entry 1 | ||
| Submit Social Critiques #2 | ||
| 4 | 13-Nov | Born to Blog Chapter 11,12,13,14 |
| Likeable Social Media Chapter 12,13,14,15 | ||
| Submit Blog Entry 2 | ||
| Submit Social Screenshots of updates Social Media Channels for blog entry 2 | ||
| Submit Social Critiques #3 | ||
| Post Content Curation on Social Media Channels | ||
|
Hootsuite Academy - Hootsuite Platform Training - Fundamentals of Using Hootsuite - Engagement Fundamentals |
||
|
Hootsuite Academy - Hootsuite Platform Training - Fundamentals of Using Hootsuite - Publishing Fundamentals |
||
| Hootsuite Academy - Social Marketing Training - Optimizing Your Social Media Profiles | ||
| Submit Blog Entry 3 | ||
| Submit Social Screenshots of updates Social Media Channels for blog entry 3 | ||
| Submit Social Critiques #4 | ||
| 5 | 20-Nov | Test 2 |
| Born to Blog Chapter 15,16,17,18,21 | ||
| Likeable Social Media Chapter 16,17,18 | ||
| Promote Blog Entry 2 on Social Media Channels | ||
| Report on Social Media Spreadsheet Blog Entry 2 and Content Curation | ||
|
Hootsuite Academy - Hootsuite Platform Training - Fundamentals of Using Hootsuite - Hootsuite Mobile: Fundamentals |
||
| Hootsuite Academy - Social Marketing Training - Social Media Strategy - from A to Z | ||
| Submit Blog Entry 4 | ||
| Submit Social Screenshots of updates from Blog Entry 4 | ||
| Submit Social Critiques #5 | ||
| 6 | 27-Nov | Test 3 |
| Submit Blog Entry 5 | ||
| Submit Social Screenshots of updates from Blog Entry 5 | ||
|
Hootsuite Academy - Hootsuite Platform Training - Fundamentals of Using Hootsuite - Hootsuite Campaigns: Fundamentals |
||
| Hootsuite Academy - Hootsuite Platform Training - Fundamentals of Using Hootsuite - Hootsuite App Directory | ||
| Hootsuite Academy - Social Marketing Training - Growing Your Online Community | ||
| Submit Social Critiques #6 | ||
| 7 | 4-Dec | |
| Hootsuite Certification | ||
| Submit Final Analysis of Blog Paper | ||
| Submit Social Critique Brand Analysis Paper | ||
| 8 | 11-Dec | Final Exam |
No additional information available
09/05/17 1:48 PM
09/05/17 2:25 PM