Typography Syllabus for 2018-2019
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Instructor Information

Office Location

Parcells Hall 313A

Office Hours

Monday & Wednesday, 11:00am–12:00pm, or by appointment.

Course Information

COVID-19 Protocols

Recording Policy

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Course

ARTC-1327-001 Typography

Prerequisites

Prerequisite: ARTC 1325

Course Description

A study of letterforms and typographic concepts as elements of graphic communication. Emphasis on developing a current, practical typographic knowledge based on industry standards.

Student ResourcesStudent Resources Website

Department Expectations

Occupational License Disclaimer

Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:

Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:

Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me

You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.

Hours

(3 sem hrs; 2 lec, 4 lab)

Class Type

On Campus Course

Syllabus Information

Textbooks

No Textbook Required.

Recommended Texts:
Stop Stealing Sheep, Erik Spiekerman
Fundamentals of Typographic Style, Robert Bringhurst

​Recommended Site(s):
practicaltypography.com

Instructional Website:  www.thedesignlab.us

Supplies

• Storage device 2 gb or higher (thumb-drive, external hard drive)
• 5 1/2 x 8 1/2 or larger Sketchbook
• Ruler (18" would be best)
• Drawing pencils
• X-acto knife with #11 blades
• Acrylic Eraser
• Student will be required to print and mount projects throughout the semester. Plan to spend $5-10 average on each major project that is turned in. Some projects will require nothing, while others will require more.

Student Performance

Course Description: A study of letterforms and typographic concepts as elements of graphic communication. Emphasis on developing a current, practical typographic knowledge based on industry standards.
End-of-Course Outcomes: Create letter forms; solve typographic problems; identify a variety of typefaces; and apply typographic practices.
Specific Course Outcomes: Demonstrate an advanced knowledge of type aesthetics; generate computer-based designs; explore experimental, expressive, and informational typography.

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

These expectations will be enforced, in your grade and by whether you are granted continued allowance into the classroom.

  • Cell phones and communication devices will be required to be kept inside your purse, bag or pocket.
  • Cell phones and devices must be turned to silent.
  • No texting during lecture, critique or class room instruction.
  • Food and drink will not be allowed during class. Bottled drinks are an exception.
  • No social networking of any kind during class time.
    If you do this, you will lose credit immediately for the project that you are supposed to be working on.
  • No watching of videos or other materials unrelated to class. This is very rude and distracting.
  • Students are required to come to class prepared with all supplies.
  • *Student are expected to be respectful to each other and all faculty. See note below.
  • Listening to headphones will not be allowed unless explicitly stated otherwise for a specific class. You must learn to operate in a group, and in an environment of distractions.
  • Plagiarism of any kind will not be tolerated and will be reported. Obviously, still will receive a zero for the project in question.

On respecting classmates:

An environment of mutual respect among one another (student to student, between student and instructor) is crucial and anything outside of this WILL NOT BE TOLERATED.

  • Silence during class isn't expected, but do not spend periods of time speaking loudly about something unrelated to class. This is highly distracting to other students and myself as I'm speaking to others.
  • Grunting, remarking under one's breath, huffing or other actions that display ongoing frustration; these actions affect those around you.
  • Gratuitous cursing, or speaking in ways which are vulgar or do not respect the feelings of those around you. Insensitive discussion of race or sexual orientation will result in immediate dismissal and loss of credit for anything done on that day.
  • Failure to operate within the above guidelines may result in dismissal from the class and student will not receive credit for that day's attendance or activity grade. Further action will be taken if a student exhibits a habitual disregard to the above guidelines.

If you engage in these actions in class, I will call you out in class. Any other actions that are noticed will be addressed and added to the list.

Make it easy: don't be a jerk, don't be a know-it-all, don't be profane, do your work. Win for everyone.

On naming conventions:
You will be told in class how to name your files or folder which you turn in. There is a specific naming convention that is expected, as this makes it easier to grade more efficiently and ensures your projects don't get lost in the cracks. You will be penalized for not naming your files correctly, according to the following schedule:

  • First time: Loss of 10 points
  • Second time: Loss of 20 points
  • Three or more times: Project will not be accepted, and you will receive a zero.

Grading Criteria

Class Grade Breakdown

Projects - 70%
The majority of time spent in class will be devoted to major projects covering different areas of typographic study, of which there will be approximately 5 throughout the semester.

Research/Activity - 30%
You will be completing short, one-page assignments (in the form of layouts or research papers) from a list of well-known designers, detailing their contribution to the field of graphic design and specifically their typographic outlooks and contributions. You will also complete a handful of short, in-class assignments or two-day assignments. This grade is a measure of whether you are completing each assigned task, doing your own research and staying on track with the class.

• All projects are due when class starts on the day they are specified to be submitted by the instructor.
• LATE PROJECTS and EXERCISES WILL NOT BE ACCEPTED. 
• Instructor reserves the right to decline the acceptance of any and all late work.
• LATE PROJECTS will receive a 0 (zero) and will not be eligible for a "REDO" option.
•  Instructor reserves the right to decline the acceptance of any class work or projects that are significantly incomplete.
•  Students are responsible for staying informed of their grades and status in the class.

Each project will be scored from 0 -100 points. The criteria for grading is listed below, with the available point values listed for each. These criteria will be discussed during class, before the first project is graded:    

  • Concept / Project Goal ( 0 | 5 | 10 | 15 | 20 )
    Met the overall conceptual and practical goals of the project.
  • Project Specification ( 0 | 5 | 10 | 15 | 20 )
    Project was submitted in the proper format, according to size and media specifications, and followed project guidelines.
  • Professionalism ( 0 | 5 | 10 | 15 | 20 )
    Project was submitted in a timely fashion, exhibits proper craftsmanship and physical presentation, and is presented in a suitable manner to instructor and class.
  • Layout/Design ( 0 | 5 | 10 | 15 | 20 )
    Demonstrates an understanding of fundamental design concepts and uses these effectively to achieve assigned task. This includes exhibiting an understanding of composition, typography, hierarchy, and other design concepts.
  • Artwork ( 0 | 5 | 10 | 15 | 20 )
    Project exhibits appropriate and effective use of chosen or specified medium.

Point Value Definitions:
0: Fails to meet requirements | 10: Meets minimal requirements | 20: Clearly understands and accomplishes goal. Well above average.

Work Development & Process:
Projects are expected to be explored, developed and refined through a process of student work and initiative combined with instructor and peer feedback. For this reason, work that is turned in on critique day should show the completion of this process. If you turn in a project that is a departure from what has been discussed and reviewed prior to critique day, your project will not be accepted. This shows a lack of respect for the process of feedback and revision, and would be unacceptable in a true work environment.

Grading Schema:
A: 90 or above
B: 80-89
C: 70-79
D: 60-69
F: 59 or below

Attendance

THIS IS A STUDIO COURSE. YOUR ATTENDANCE AND PROMPT ARRIVAL TO CLASS ARE ESSENTIAL FOR LEARNING AND EVALUATION.

If you miss a class, it is your responsibility to find out what you missed, including new assignments and due dates, and to make arrangements to obtain the materials dispersed (if applicable) and/or catch up on instruction.

ABSENCES
Students will be allowed 2 unexcused absences without penalty. After the second unexcused absence, 1 letter grade will be deducted from the total class grade for each additional absence. 5 absences will result in automatic failure of the course. A breakdown of penalties for absence is presented below:

Up to 2 Absences: No penalty
3 Absences: Loss of 1 letter grade
4 Absences: Loss of 2 letter grades
5 Absences: Failure of Course

You will counted as absent if you arrive more than 30 minutes late, if you leave more than 30 minutes before class is over without approval, or if you leave without consulting with instructor on days reserved for consultation and feedback.

There will be no exceptions to the above policy. For the opportunity to make up any work missed (which will only be allowed under the direst of circumstances and will be granted at the discretion of instructor), documentation must be provided as the reason for absence.

It is your responsibility to stay up to date on your absences.

TARDINESS
2 tardies = no penalty
3 or more tardies = Each late entrace after 2 will be counted as an absence.

INSTRUCTOR RESERVES THE RIGHT TO DISALLOW LATE ENTRANCE INTO THE CLASSROOM. In such cases grades for Attendance, Activity, Quizzes, and Exercises for that day will be lost.

• Students will be responsible for signing their own name on the attendance sheet in class.
• Instructor is not responsible for student's failure to sign in class attendance sheet.
• Failure by student to sign the attendance sheet will result in an absence.
• Students may request a review of their own attendance record with the instructor outside of class time.

Calendar

Note: Dates are tentative and may change according to the progress of the class as a whole. Changes in the schedule will be announced during class and on the instructional website: ( http://thedesignlab.us ).
 

Week 1

  1. Syllabus, Intro to Type
    Questionnaire. Why Type? A bit of history. Anatomy, Optics
  1. Discuss anatomy, body copy, terminology
    Activity 1
    Assign Project 1

Week 2

  1. Review sketches
  1. Work Day

Week 3

  1. Work Day
  1. Work Day
    Designer Study 1 Due

Week 4

  1. Project 1 Due
    Intro Project 2
  1. Work Day

Week 5

  1. Work Day
  1. Work Day
    Designer Study 2 Due

Week 6

  1. Project 2 Due
    Intro Project 3
  1. Work Day

Week 7

  1. Work Day
  1. Work Day
    Designer Study 3 Due

Week 8

  1. Project 3 Due
    Intro Project 4
  1. Work Day

Fall Break

Week 9

  1. Work Day
  1. Work Day
    Designer Study 4 Due

Week 10

  1. Project 4 Due
    Intro Project 5
  1. Work Day

Week 11

  1. Work Day
  1. Work Day
    Designer Study 5 Due

Week 12

  1. Project 5 Due
    Intro Project 6
  1. Work Day

Week 13

  1. Work Day
  1. Work Day

Week 14

  1. Work Day
  1. Work Day

Week 15

  1. Project 6 Due
  1. If necessary

Week 16, if necessary

Additional Information

Project-specific information will be provided in class and through the supplemental online course guide: ( www.thedesignlab.us ). Course materials for demos and projects will be provided in class, gathered by students as instructed, or through the instructional website.

Syllabus Created on:

11/30/-1 12:00 AM

Last Edited on:

11/30/-1 12:00 AM