My office hours are Monday and Wednesday from 10:30 a.m. to noon, and I am also available at other times by appointment.
I’m happy to meet with you in person, through phone call or Zoom meeting.
Since I am often busy with Student Media responsibilities, the best way to ensure you have my full attention is to email me to schedule an appointment. Setting up an appointment guarantees that I’ll be available and able to focus on your needs. Please don’t hesitate to email me if you have any questions or concerns.
Collusion is defined as “the unauthorized collaboration with another person or by any other means, including artificial intelligence (AI) and computer translators, in preparing work for fulfillment of course requirements.” Using AI like (ChatGPT or Google Gemini) to create a document is considered colluding. <strong>The use of Generative Artificial Intelligence on specific assignments is at the discretion of the instructor. </strong>
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
COMM-2327-002 Introduction to Advertising
Fundamentals of advertising including theory and strategy, copywriting, design and selection of media.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
Online Course
M: Advertising, Evergreen Edition
ISBN10: 1260381897 | ISBN13: 9781260381894
By William Arens, Michael Weigold, Christian Arens and David Schaefer
© 2024
This course requires an online textbook through McGraw Hill Connect, M: Advertising. For successful completion of the course, you must purchase the Connect edition, as all major assignments will be completed and submitted through McGraw Hill.
How to Register for Connect through Blackboard Ultra:
Video link: https://www.mheducation.com/highered/support/connect/first-day-of-class/blackboard-ultra.html
Step 1: Login into your campus Blackboard Ultra account using your personal login and password.
Step 2: Then select COMM 2327.
Step 3: Select the folder that contains your course assignments.
Step 4: Select any McGraw-Hill Connect assignment link to start the registration process.
Step 5: Enter your email address and click Begin. If you receive the message, you have a Connect Account but have forgotten your password, click Forgot Password. *Depending on your school, you might skip this step. That’s ok! Just continue the process from that step to the end.
Step 6: Create your McGraw-Hill Education account. It is recommended to use your school email address when creating an account. To receive text alerts, enter your mobile number. Agree to the Terms and Conditions and then click Continue.
Step 7: You’ll see 3 registration options. Choose what works best for you.
• Enter your access code from the bookstore and click Redeem.
• Buy Online to purchase access • Get 14-day Courtesy Access
Step 8: Click Confirm. You are now registered.
It is recommended that you register for Connect on the first day of class, even if it's for the 14-day Courtesy Access. This will allow you to read the material and get started on Smart Book exercises. If you cannot afford the textbook, please reach out to me as soon as possible.
Computer and Internet access
Note-taking materials
Web camera
Design software to create a campaign project due at the end of the semester.
Go ahead and sign up for a free Canva.com account
Students are encouraged to ask questions and to participate in class discussions in the spirit of sharing and gaining knowledge. Thorough and well-organized class notes will prove extremely helpful in preparing for quizzes, exams and the final campaign project.
Students are expected to comply with the publication Student Rights & Responsibilities available through the office of Dean of Students.
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
COMMUNICATION EXPECTATIONS
I will send out emails to our whole class in Blackboard. However, please email me at mfowler@actx.edu - not through Blackboard. Please allow up to 48 hours for a reply to your email or phone messages. Correspondence received on Fridays and Holidays will not be addressed until the next regularly scheduled business day. In circumstances where a longer response time is needed, faculty will notify the student. Please allow at least one week for feedback for graded assignments and activities.
When communicating in an online format (i.e., e-mail, chat, discussions, etc.) please adhere to the standard rules of netiquette.
Educational Technology and Mobile Learning. (2014). 15 essential netiquette guidelines to share with your students (Links to an external site.)Links to an external site.. [Blog].
PROFESSIONALISM: Students will be expected to behave professionally at all times. Professionalism includes:
CLASS POLICIES:
No substance or equipment in violation of the AC Student Code of Life will be permitted in mass media courses.
Plagiarism is considered serious academic misconduct. All written assignments presented in this class must be original work by the student. Any student caught plagiarizing or cheating will receive a failing grade. Students must abide by high standards of journalistic integrity. Faking quotations, faking facts or reporting things that did not happen will be treated as plagiarism and dealt with in the same manner as other scholastic dishonesty.
AIgiarism refers to using artificial intelligence tools (AI) to produce seemingly human output that does not actually reflect your own work. AI-generated content can seem like a tempting shortcut, compared to doing the hard work of learning. When you do this, you shortchange yourself, and you and misrepresent yourself to the outside world (instructors, classmates, family, hiring managers, etc.). Moreover, the quality of AIgiarized content is often not as good as you think it is to a knowledgeable reader. Unless otherwise stated, all work submitted is expected to be conducted and written by you – not by AI chatbots or similar tools. Inappropriately misrepresenting AI-generated output as your own work will be considered a violation of academic integrity, and treated in the same way as plagiarism.
AI-detecting software may be used to analyze your submissions. If I am unsure about the source of the work you submit, I will require you to meet with me to explain the ideas and how the assignment was written.
No form of scholastic dishonesty will be tolerated. Scholastic dishonesty shall include, but not be limited to, cheating on a test, plagiarism, and collusion.
“Cheating on a test” shall include:
Copying from another student’s test.
Using test materials not authorized by the person administering the test.
Collaborating with or seeking aid from another student during a test without permission from the test administrator.
Knowingly using, buying, selling, stealing, or soliciting, in whole or in part, the contents of an unadministered test.
The unauthorized transporting or removal, in whole or in part, of the contents of the unadministered test.
Substituting for another student, or permitting another student to substitute for one’s self, to take a test.
Bribing another person to obtain an unadministered test or information about an unadministered test.
“Plagiarism” shall be defined as the appropriating, buying, receiving as a gift, or obtaining by any means another’s work and the unacknowledged submission or incorporation of it in one’s own written work.
“Collusion” shall be defined as the unauthorized collaboration with another person in preparing written work for fulfillment of course requirements.
A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook.
Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services, located in the Enrollment Center, suite 700, phone number: 806-371-5436 as soon as possible.
No administrative withdrawals will be initiated by the instructor. It is each student’s responsibility to drop a class or withdraw from school in the event he/she decides to quit attending class.
Every student is required to comply with the policies published in the “Student Rights and Responsibilities Handbook”
LATE WORK POLICY: Late work will NOT be accepted. You are responsible for completing all work in this course on time, in accordance with the guidelines for each assignment. If you do not understand an assignment or have difficulties with an assignment, it is your responsibility to contact me in a timely manner to request assistance. Be realistic about the time frame you use when requesting assistance and be specific as possible when asking a question. Begin your assignments early so that should the need for help arise, you have time to receive it and still meet the deadline for the assignment. All work should be typed.
Grades in this course will consist of the following:
Campaign Project | 40% |
Smartbook Reading/Quizzes | 20% |
Campaign Milestone Assignments | 20% |
| Weekly Discussions
| 20% |
Total | 100% |
Grading Scale:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 or below
Assignments will consist of:
Smart Book Chapter Reviews/Quizzes
Weekly reading assignments are designated in the course calendar, and the Smart Book assignments for each chapter we cover in the course. You should complete the required reading assignments before discussions and major assignments. Smart Book assignments for each of the 8 weeks count for 2.5%, totaling 20% of your final course grade. Smart Book assignments will not be reopened.
Discussion Postings
Weekly online homework will include discussion forum postings. To receive full credit for a discussion forum, you must make one discussion forum posting and respond to at least two of your classmates’ postings. Online discussions will constitute 20% of your final course grade. Points for discussions are earned based on the quality of your responses and your compliance with the required number of postings and replies. Your initial posts need to be at least 250 words and your two responses need to be at least 100 words.
Due dates are shown in the course calendar. To facilitate a discussion forum that is more engaging for all of us, I encourage you to submit your original post as early in the week as possible then return a day or two later and respond to your peers. For this course, a discussion post should involve a mention of something from the course material or that you've found on your own. A response should add depth to what your peer has posted. Credit for weekly discussions will be awarded as follows: 50% of grade for an original post that contains substance and 50% for multiple responses that expand the conversations your peers have begun. "I agree," no matter how eloquently worded, does not count as a response and no credit will be given for it. Do your part to make a better learning experience for all, and tell us why.
Campaign Milestone Assignments
Throughout the semester, you will complete a series of Campaign Milestone Assignments designed to help you build your final advertising campaign step-by-step. These assignments will guide you through key aspects of campaign development, including selecting your campaign topic, conducting audience analysis, developing a creative strategy, planning media placement, crafting your message, analyzing competitors, and determining the specific media channels you will use for your final campaign's case history report.
These assignments collectively make up 20% of your final grade, so it is important to complete each one on time to stay on track for your final project.
This is an asynchronous online class, which means we do not meet in real time or do any video conferencing as a requirement of the class.Your attendance will consist of your completion of assignments. Students who do not complete at least one assignment during the first week of class will be dropped from the course and will not be allowed to re-enroll.
There will be no instructor-initiated withdrawals from this class. Students are responsible for dropping or withdrawing from this course as necessary. No official warnings will be given to students when excessive absences jeopardize the successful completion of the course.
Intro to Advertising Spring 2025 Class Calendar
The following is a tentative schedule of class topics, activities, and assignments.
Please note that this schedule may change as the semester progresses.
DATE | TOPIC | READING | ASSIGNMENT DUE DATES |
Week One March 17-23 | Introduction to Advertising History of Advertising | Read Chapters 1 and 2 in your textbook | Review Syllabus and Class Calendar Wednesday, March 19: Syllabus Quiz due by 11:59 p.m. Wednesday, March 19: Student Information Sheet due by 11:59 p.m. Sunday, March 23: Discussion One and your two responses due by 11:59 p.m. Sunday, March 23: SmartBook 2.0 Chapters 1 and 2 due by 11:59 p.m. (Smartbook Assignments will not be reopened). |
Week Two March 24-30 | Law and Ethics The Complete Campaign | Read Chapters 3 and 4 in your textbook | Wednesday, March 26: Submit Advertising Campaign Topic by 11:59 p.m. Sunday, March 30: Discussion Two and your two responses due by 11:59 p.m. Sunday, March 30: SmartBook 2.0 Chapters 3 and 4 due by 11:59 p.m. (Smartbook Assignments will not be reopened). |
Week Three March 31-April 6 | Understanding the Target Audience Research and Planning | Read Chapters 5 and 6 in your textbook | Sunday, April 6: Discussion Three and your two responses due by 11:59 p.m. Sunday, April 6: SmartBook 2.0 Chapters 5 and 6 due by 11:59 p.m. (Smartbook Assignments will not be reopened). |
Week Four April 7-13 Texas Intercollegiate Press Association Spring Convention in San Marcos - I will be out of town this week, but can be reached via email. | Creative Strategy | Read Chapters 7 and 8 in your textbook | Wednesday, April 9: Submit Campaign Audience by 11:59 p.m. Sunday, April 13: Discussion Four and your two responses due by 11:59 p.m. Sunday, April 13: SmartBook 2.0 Chapters 7 and 8 due by 11:59 p.m. (Smartbook Assignments will not be reopened). |
Week Five April 14-20 Easter Holiday, Campus Closed April 18-20 | Creative Messages Print Advertising | Read Chapters 9 and 10 in your textbook | Wednesday, April 16: Submit Campaign Competitors by 11:59 p.m. Monday, April 21: Discussion Five and your two responses due by 11:59 p.m. Monday, April 21: SmartBook 2.0 Chapters 9 and 10 due by 11:59 p.m. (Smartbook Assignments will not be reopened). |
Week Six April 21-27 | Broadcast Media | Read Chapters 11 and 12 in your textbook | Wednesday, April 23: Submit Campaign Media Choices by 11:59 p.m. Sunday, April 27: Discussion Six and your two responses due by 11:59 p.m. Sunday, April 27: SmartBook 2.0 Chapters 11 and 12 due by 11:59 p.m. (Smartbook Assignments will not be reopened). |
Week Seven April 28-May 4 April 29: Last day to withdraw from Spring II Classes | Digital and Out-of-Home Advertising | Read Chapters 13 and 14 in your textbook | Sunday, May 4: Discussion Seven and your two responses due by 11:59 p.m. Sunday, May 4: SmartBook 2.0 Chapters 13 and 14 due by 11:59 p.m. (Smartbook Assignments will not be reopened). |
Week Eight May 4-9 May 9: Commencement | Finals Week | No readings this week | Wednesday, May 7: Discussion eight and your two responses due by 11:59 p.m. Wednesday May 7: Submit Final Campaign Video Presentation and Case History Report by 11:59 p.m. |
Course Objectives and Goals: This course is set up for the student to gain a broad understanding of the purpose and function of advertising in U.S. economic and social system in order to better understand its role in the marketing mix and its impact on society.
It is designed to aid the student in becoming increasingly aware of the fact that effective advertising is based on substantial research, planning and analytical and creative thinking. The student learns the methods and procedures employed in developing the objectives, strategies and tactics employed in an advertising campaign in order to improve his or her ability to evaluate advertising more objectively and more insightfully.
Learning Outcomes Upon successful completion of this course, students will:
Student email: In order to receive your AC Connect Email, you must log in through AC Connect at http://acconnect.actx.edu
I will correspond via email on a regular basis, it is the student’s responsibility to frequently check their student email.
Assignments:
About Blackboard and AC Connect
Blackboard is the online course delivery system that you will use to turn in all written work, to participate in weekly discussion forums, to take exams and to monitor your grades. You may access Blackboard from any computer with an internet connection.
To access Blackboard, you must log into AC Connect at https://acconnect.actx.edu/students/Pages/default.aspx. You can also access AC Connect by clicking on the AC Connect link on the AC Website home page: www.actx.edu. If this is the first time you have used AC Connect, click on the “First Time Users” link at the bottom of the page and follow the instructions to activate your electronic accounts.
You should get into the habit of logging into AC Connect every day to check email and
announcements. The college and your individual instructors will use AC Connect to send important messages. Once you log into AC Connect, you will see your Blackboard classes listed in the center of the page.
Strategies for Success
Stay on top of due dates and turn in all your assignments on time.
If you don’t fully understand an assignment or topic, ask your instructor.
If you have questions regarding assignments or due dates, do not hesitate to email me immediately at mfowler@actx.edu
Remember, all major assignments will be turned in through McGraw Hill Connect. Plan accordingly - technology problems are not a valid excuse for late work, and no assignments will be accepted after their due dates.
For assistance using AC Connect and Blackboard, visit AC Connect Student Resources at http://www.actx.edu/ctl/index.php?module=article&id=222. If you have further questions, you can contact the Center for Teaching and Learning Student Help Center. The purpose of the Student Help Center is to introduce and/or instruct students in the proper procedures to interact confidently with Blackboard and AC Connect components or other software required for course assignments. The services below are available to students who are currently enrolled in academic or continuing education courses on a walk-in/appointment basis or by phone:
· Logging-in to AC Connect, WebAdvisor (self-service), myACcount and Google Apps
· Password resets
· How to use AC Connect and Blackboard
· Microsoft Office
· General computer/software questions
Hours and Location:
Monday – Thursday: 8:00 am - 5:00 pm (Library 205)
Monday – Thursday: 5:00 pm - 9:00 pm (Library Research Desk on 4th floor)
Friday: 8:00 am – 5:00 pm (Library 205)
Phone: (806) 371-5992 or (806) 371-5932
Students may use the computers located in the Underground - located in the basement of the Ware Student Center on the Washington Street Campus to access AC Connect.
Students are encouraged to follow the Matney Mass Media department and The Ranger on social media and read the departmental newsletter, The Matney Mass Media Messenger, at http://acmassmedia.wordpress.com/ and the college newspaper ,The Ranger, at www.acranger.com.
Matney Mass Media Department on Facebook: https://www.facebook.com/ACmassmedia
Matney Mass Media Department on Twitter: https://twitter.com/acmassmedia
The Ranger: www.acranger.com
The Ranger on Facebook: https://www.facebook.com/acrangerpaper
The Ranger on Twitter:https://twitter.com/acranger
The Ranger on Instagram: http://instagram.com/acranger
Department website: www.actx.edu/massmedia
AC offers many opportunities to explore the mass media. Ask your instructor how you can become a D.J. on FM-90, can write for the College newspaper and can join the crew shooting live football video this fall. Don’t miss your chance to take photos for the College magazine or work as a videographer, graphic artist or web designer for the College’s news website. In addition, AC mass media faculty can help you find paid positions in the local media industry. Don’t just sit there—get involved!
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