Introduction to Advertising Syllabus for 2021-2022
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Instructor Information

Course Information

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Course

COMM-2327-002 Introduction to Advertising

Prerequisites

Course Description

Fundamentals of advertising including theory and strategy, copywriting, design and selection of media.

Student ResourcesStudent Resources Website

Department Expectations

Occupational License Disclaimer

Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:

Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:

Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me

You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.

Hours

(3 sem hrs; 3 lec)

Class Type

Online Course

Syllabus Information

Textbooks

All course content is available in BlackBoard.

No required text.

Supplies

Internet access

Note-taking materials

Software to create a campaign project due at the end of the semester.

Student Performance

Students are encouraged to ask questions and to participate in class discussions in the spirit of sharing and gaining knowledge. Thorough and well- organized class notes will prove extremely helpful in preparing for quizzes, exams and the final campaign project.

Students are expected to comply with the publication Student Rights & Responsibilities available through the office of Dean of Students.

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Students are expected to participate in class

Rudeness and disrespectful conduct will not be tolerated.

Any student caught plagiarizing or cheating will receive a failing grade in this course.

No administrative withdrawals will be initiated by the instructor.

Grading Criteria

Grades in this course will consist of the following:

Campaign Project	40%
Weekly One-Page Summaries	10%
Two Online Exams	20%
Campaign Milestone Assignments	20%
Two Guest Speaker Papers	10%
Total	100%

Grading Scale:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 59 or below

Attendance

Regular attendance in class is required if the student is to do well in the course. The instructor reserves the right to lower the final course grade in light of poor attendance/online participation. Students who miss one or zero classes during the semester will receive 100% for their attendance/participation grade.

 

There will be no instructor-initiated withdrawals from this class. Students are responsible for dropping or withdrawing from this course as necessary. No official warnings will be given to students when excessive absences jeopardize the successful completion of the course.

Calendar

Additional Information

Course Objectives and Goals: This course is set up for the student to gain a broad understanding of the purpose and function of advertising in U.S. economic and social system in order to better understand its role in the marketing mix and its impact on society. It is designed to aid the student in becoming increasingly aware of the fact that effective advertising is based on substantial research, planning and analytical and creative thinking. The student learns the methods and procedures employed in developing the objectives, strategies and tactics employed in an advertising campaign in order to improve his or her ability to evaluate advertising more objectively and more insightfully.

   

    Learning Outcomes Upon successful completion of this course, students will:

• Identify types, functions, and characteristics of historical and modern advertising.
• Demonstrate understanding of advertising in the economic and social system.
• Demonstrate understanding of advertising regulations and ethical implications.
• Analyze advertising content and media strategy.
• Identify various tools and technologies employed in producing advertising messages.

Student email: In order to receive your AC Connect Email, you must log in through AC Connect at http://acconnect.actx.edu

I will correspond via email on a regular basis, it is the student’s responsibility to frequently check their student email.

Assignments:

• All assignments should be submitted on time, and they are due on the assigned date even if the student is absent from class. All late submissions will lose 10 points every day they are late, up to five days. After five days, students will receive a zero for the assignment.

• Be sure to proof your work carefully before turning it in. Poor spelling, grammar, punctuation, organization, and preparation of written work are unacceptable.
• Extra credit opportunities will present themselves during the semester. It is up to the students to take advantage of these opportunities when they are offered. Extra credit announcements will be made in class when they are available.
• Students should save all of their work on a flashdrive in its original format and as a PDF. Be sure not to delete the original file, and as a precaution, save your work in more than one place. Keep in mind that samples of your work at Amarillo College and be used in any senior portfolio course in the future at a four-year university.

Extra Credit Terslies: You will be given 10 terms from each chapter we cover in class. Type one to two complete sentences for each term listed. Remember, each sentence should have a subject and verb, etc. Each definition must be correct according to the online lectures. Terslies due by midnight March 2, 2022.