Digital (e-Commerce) Marketing Syllabus for 2021-2022
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Instructor Information


Office Location



Office Hours

Mondays 5:30pm-6pm - Virtual

Course Information

COVID-19 Protocols

Recording Policy

Disability Statement

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Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.

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As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is

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The Tutoring for Success policy applies to any student whose grade or performance in the course falls below a departmentally determined minimum threshold. In either of those cases, the instructor will direct the student to the appropriate tutoring service, which may be faculty-led, discipline-specific, and/or general. Under this policy, the instructor will follow specific departmental guidelines governing the use, duration, and grade component of the tutoring need.

Administrative Drop Policy

Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016

Student Withdrawal Procedures

Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.

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MRKG-2312-001 Digital (e-Commerce) Marketing


Course Description

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.

Student ResourcesStudent Resources Website

Department Expectations

Occupational License Disclaimer

Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:

Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:

Melodie Graves
Justice Involved Advocate
Student Service Center 117
Make appointment at

You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.


(3 sem hrs; 3 lec)

Class Type

Online Course

Syllabus Information


There is no textbook for this class, but students will need access to a computer. 



Student Performance

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Grading Criteria

Exams 30% (2 at 15% each)

Market Analysis 10%

Assignments 15%

Discussions 15% (2 @ 7.5% each)




Week Dates Assignments Due Dates
1 March 21-27 Welcome  
    Lesson 1: Course Overview  
    Lesson 2: Target Market  
    Assignment: Target Marketing Analysis 25-Mar
2 Mar 28-Apr 3    
    Lesson 3: SWOT Analysis  
    Lesson 4: Social Media and Blogging  
    Assignment: BRAND SWOT analysis 1-Apr
3 April 4-10    

Lesson 5: Digital and E-Commerce Marketing Strategies

    Lesson 6: Mobile Commerce and Content Creation  
    Assignment: Google Adword Assignment 8-Apr
4 April 11-17    
    Exam Review  
    Exam #1 15-Apr
    Lesson 7: Customer Service  
    Lesson 8: Startups and Crowdfunding  
    Crowdfunding Discussion Assignment 15-Apr
    TikTok Assignment 15-Apr
5 April 18-24    
    Lesson 9: Digital Branding and Strategy  
    Lesson 10: Web Design Best Practices  
    Web Design Discussion Assignment 22-Apr
6 April 25- May 1    
    Lesson 11: Search Engine Optimization  
    Lesson 12: Introduction to Google Analytics  
    SEO strategy 29-Apr
7 May 2-8    
    Lesson 13: More on Google Analytics  
    Lesson 14: New Digital Advertising Methods  
    Creating Brand Graphics 6-May
    Digital Strategy Project Due 6-May
8 May 9-13    
    Lesson 15: Legal Issues  
    Exam #2 Review  
    Exam #2 11-May

Additional Information

Syllabus Created on:

03/15/22 11:17 AM

Last Edited on:

03/15/22 11:21 AM