Mondays 5:30pm-6pm - Virtual
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Student Service Center office 112. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
The Tutoring for Success policy applies to any student whose grade or performance in the course falls below a departmentally determined minimum threshold. In either of those cases, the instructor will direct the student to the appropriate tutoring service, which may be faculty-led, discipline-specific, and/or general. Under this policy, the instructor will follow specific departmental guidelines governing the use, duration, and grade component of the tutoring need.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
MRKG-2312-001 Digital (e-Commerce) Marketing
Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
There is no textbook for this class, but students will need access to a computer.
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
Exams 30% (2 at 15% each)
Market Analysis 10%
Discussions 15% (2 @ 7.5% each)
|Lesson 1: Course Overview|
|Lesson 2: Target Market|
|Assignment: Target Marketing Analysis||25-Mar|
|2||Mar 28-Apr 3|
|Lesson 3: SWOT Analysis|
|Lesson 4: Social Media and Blogging|
|Assignment: BRAND SWOT analysis||1-Apr|
Lesson 5: Digital and E-Commerce Marketing Strategies
|Lesson 6: Mobile Commerce and Content Creation|
|Assignment: Google Adword Assignment||8-Apr|
|Lesson 7: Customer Service|
|Lesson 8: Startups and Crowdfunding|
|Crowdfunding Discussion Assignment||15-Apr|
|Lesson 9: Digital Branding and Strategy|
|Lesson 10: Web Design Best Practices|
|Web Design Discussion Assignment||22-Apr|
|6||April 25- May 1|
|Lesson 11: Search Engine Optimization|
|Lesson 12: Introduction to Google Analytics|
|Lesson 13: More on Google Analytics|
|Lesson 14: New Digital Advertising Methods|
|Creating Brand Graphics||6-May|
|Digital Strategy Project Due||6-May|
|Lesson 15: Legal Issues|
|Exam #2 Review|
03/15/22 11:17 AM
03/15/22 11:21 AM