R. E. Byrd Business Building 323D
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**There may be a slower response on the weekends
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Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
The Tutoring for Success policy applies to any student whose grade or performance in the course falls below a departmentally determined minimum threshold. In either of those cases, the instructor will direct the student to the appropriate tutoring service, which may be faculty-led, discipline-specific, and/or general. Under this policy, the instructor will follow specific departmental guidelines governing the use, duration, and grade component of the tutoring need.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
MRKG-1311-001 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
*If you don't have computer and printer access as home, make sure you locate the computer lab of your choice on campus to complete your assignments on time.
Technical support and assistance to log on to the course:
AC Connect / Blackboard Support Information
* For telephone support, call AskAC at 371-5000.
* For hands-on technical support, visit the Student Help Center, 371-5992
* Also see the AC Connect Student Resources online help.
1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7
2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7
3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15
4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7
5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7
6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15
7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15
8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12
9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12
10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15
*Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)
Information: Acquires and uses information
Interpersonal: Works with others, serves clients, exercises leadership
Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).
Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
For every one credit hour in which you enroll, you should spend approximately two to three hours outside of class studying. Therefore, to help determine the course load most appropriate for you, use the formula: 3 credit hours (1 course) = 3 hours in class per week = 6-9 hours study time per week. This is an 8 week course, the hours should be multiplied by 2, thus 12-18 hours a week. 12-18 hours is should be plenty of time to get the coursework in this class done.
****I understand you have busy lives with work, family, children, etc. but get into good studying habits the first week to be successful. Schedule time, or schedule the same time every week for homework. Give yourself extra time just in case emergencies come up. This class is set up for you to be successful, but you have to do your part. ****
DISCUSSION BOARDS Best Practices:
Exams/Quizzes are to be taken INDIVIDUALLY. If at student is caught participating in group testing or copying from an outside resource(s), he/she will automatically receive a "0" and will be subject to further disciplinary actions as outlines in the AC Students Rights & Responsibilities.
It is the policy of the Management office to hold the standards of business of the workforce. Therefore, if you need to send an email to your instructor(s):
1. Give a salutation (Good morning Ms. Lindseth....)
2. State the who, what, where, when, why and how (Please don't assume I know the assignment you are working on or the class you are in, etc.)
3. Be respectful. (Snarky emails will result in an unanswered email)
4. Proof your email before you send it. How does it sound? Is it a fact based email? (is it a win-win email?)
5. Signature (Best regards, Sincerely...)
Plagiarism, Cheating and Individual Work Ethic
Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question.
**Changes made through the Blackboard app are considered academic tampering and a 0 will be given as well as a possible course fail.**
A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student
Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426
is included in all assignments, reports and projects. You will have access to the report that the instructor will receive when handing in assignments. If the report shows more than 50% is copied (ie, plagerism, non-MLA cited, misquoted) the student will receive a 0 but will have a chance to justify the report for a docked grade. If no justification is made, the 0 will remain in effect.
90 - 100% = A Excellent
80 - 89% = B Above Average, Very Good
70 - 79% = C Average, Good
60 - 69% = D Poor, but passing
Below 60% = F Failing
Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.
*Feedback is always given for anything other than a 100%. It is important to read the grading feedback in case there were problems with the assignment upload or the discussion board comments that will help future successful submissions.
35% Marketing Project
15% Peer Evaluation
* The group project takes what is being learned in the chapters and put it to work in an overall plan.
* This is a TEAM project. Individual assignments or project submissions are NOT accepted. This project is 35% of the individual grade and should be taken seriously.
*ALL Team members need to participate the first week of the group projects assignment.
* If a team member doesn't participate on any group assignment, that individual's name should be left off of the groups submission. That team member that doesn't participate will be given a 0 for that group assignment. (This discourages freeloading and encourages full participation)
* In the rare case that several members of the team are NOT participating, an active member can request to be moved to a different team. Contact the instructor.
Online team best practices:
PEER EVALUATION: Each team member will evaluate themselves and their teammates. This is 15% of the overall grade. Thus, the marketing project (35%) and the peer evaluation (15%) counts as half of the overall grade for the marketing course.
July 20th 2022 is the last date to withdraw.
Paperwork needs to be turned in BY the DROP Date
Accessing Grades Online:
To view your current course grades:
Final grade will be determined by the weighted total of discussion boards, assignments, exams/quizzes. The Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation and attitude.
To view your Final course grades:
Plagerismis included in all assignments, reports and projects and checks all documents for plagiarism. You will have access to the report that the instructor will receive when handing in assignments. If the report shows more than 35% is copied (ie, plagerism, non-MLA cited, misquoted) the student will receive a 0 but will have a chance to justify the report for a docked grade. If no justification is made, the 0 will remain in effect. If a Safeassign report is over 50% and can not be opened, an automatic 0 will be given.
Be aware that the Family Educational Rights and Privacy Act of 1974 (as amended) does not permit instructors to disclose information regarding grades over the phone, via email, or to a third party. Therefore, if you need to discuss your grades, you must do so in person.
"90% of success is just showing up." ~ Woody Allen
In order to be successful in this class, students are expected to log in and participate at least three times a week. Students are expected to participate in the weekly discussion boards. Instructors can see when the last date of log in occurs.
CENSUS DAY/ADMINISTRATIVE DROP: Students must get on within the first week of class and participate in discussion boards, assignments, etc. If student's do not log in and complete 75% of the first weeks material (Week 1 Discussion board, Week 1 Review and Week 1 Assignment) by June 13th 2022, the student will be administratively dropped from the course.
Steps to drop: (just saying you want to drop, doesn't get you dropped from the class)
Principles of Marketing
Tentative Course Schedule
Instructor reserves the right to modify schedule during the semester
The specific due dates for assignments, discussion board posting requirements, and the time frame that the exams will be open will be communicated to you in the course in Blackboard. Weekly "to do" checklists will be provided in the lesson content online. It is your responsibility to log on multiple times per week to make sure you are meeting required deadlines.
Chapter 1- Marketing's Value to Consumers, Firms, and Society.
Chapter 1 Quiz
Chapter 2 -
Chapter 3 -Evaluating Marketing Opportunities
Chapter 2 & 3 Quiz
Chapter 4 - Focusing Marketing Strategy
Chapter 6 -
Chapter 7 – Improving Decisions with Marketing Information
Chapter 8 – Elements of Product Planning for Goods and Services
Chapter 4, 5, 6 Quiz
Chapter 7 & 8 Quiz
Chapter 11 – Distribution Customer Service and Logistics
Chapter 12 - Retailers, Wholesalers, and Their Strategy Planning.
Chapter 16 – Advertising, Publicity, and Sales Promotion
Chapter 17 – Pricing Objectives and Policies
TURN IN FINAL PAPER
Important Dates to Remember
First day of class
4th of July
Last day to withdraw
|July 25-29||Finals Week|
|October 18-22||Fall Break|
06/05/22 8:00 PM
06/05/22 8:56 PM