Principles of Marketing Syllabus for 2023-2024
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Instructor Information

Course Information

COVID-19 Protocols

Recording Policy

Disability Statement

If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.

Amarillo College Web Accessibility Policy Statement

Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.

If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.

Statement for Mental Health and Advocacy & Resource Center:

As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc

Amarillo College Tutoring for Success Policy:

Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.

Administrative Drop Policy

Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016

Student Withdrawal Procedures

Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.

NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.

Privacy Statement

The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students.  If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Course

MRKG-1311-001 Principles of Marketing

Prerequisites

Course Description

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Student ResourcesStudent Resources Website

Department Expectations

In this course, you are expected to read all assigned materials and agree to abide by the rules and guidelines presented in the department academic integrity policy; by submitting an assignment, you acknowledge this policy. https://drive.google.com/file/d/1VG1NSpxZzc8HDz_ElcnwYALIMYy-tCSl/view?usp=drive_link

Occupational License Disclaimer

Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:

Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:

Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me

You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.

Hours

(3 sem hrs; 3 lec)

Class Type

Hybrid

Syllabus Information

Textbooks

A hardback book is not required for this course!

You will need the Connect Code for the eBook. All assignments, quizzes, and exams will be available through the eBook. 

            MRKG 1311- Perreault, Essentials of Marketing 18th edition: The link is below.

*If you are not on financial aid, it is less expensive for you to purchase the code for the content in this course directly from McGraw-Hill Connect. 

**All students will have the option to purchase a loose leaf version of book, but it is most definitely not required. (Cost will range $25-$45 depending on where/how you purchase the book.) 

Do not hesitate to email me with any questions that you might have. 

Supplies

https://connect.mheducation.com/class/r-mccampbell-23fa220mrkg201311-00120mw

Tech Support Representatives

Visit the Tech Online Support Center or contact us below:

Hours of Operation:
Sunday: 12:00 PM to 12:00 AM EST
Monday-Thursday: 24 hours
Friday: 12:00 AM to 9:00 PM EST
Saturday: 10:00 AM to 8:00 PM EST

   Phone: (800) 331-5094
   Online: Submit a Support Request
   Chat: Chat with a Representative

Student Performance

1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7

2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7

3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15

4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7

5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7

6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15

7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15

8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12

9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12

10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15

*Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)

Information: Acquires and uses information

Interpersonal: Works with others, serves clients, exercises leadership

Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).

Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.

Students Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Expectations

Have your book code at the beginning of this term. Technology issues are not acceptable reasons for the submission of late assignments. Students must have access to internet and a computer. The Underground on the Washington Street Campus may be utilized if necessary. Please reach out immediantly if you have questions. 

Establishing a Safe, Respectful Classroom Environment 

Currently, we are all expected to interact, work, and learn with people from diverse cultural and linguistic backgrounds and lifestyles. Therefore, the students in this course are expected to be inclusive and respectful of differences and act accordingly when participating in class activities and discussions.   

 At all times practice good conversation and dialogue skills and exercise the rules of decorum. Professional, business communication is always expected. Slang, derogetory comments towards others, vulgarity and/or cursing will not be tolerated. 

All course participants will share the responsibility for the content, process, and outcomes of learning. Students are expected to actively participate in class discussions and activities and will on occasion be responsible for presenting or leading class discussions as described in the course assignments section of this syllabus. 

Learning takes place best when a safe environment is established in the learning environment. I will seek to support an environment that nurtures individual and group differences, encourages engaged, honest discussions, and allows us to communicate across differences. I also hope that together we create a safe environment where everyone feels comfortable to share and explore ideas. In the course of class discussions, it is quite possible that disagreements will arise. I welcome disagreements in the spirit of critical academic exchange, but please be respectful of other points of view, whether you agree with them or not. In this class, derogatory comments based on race, ethnicity, class, gender, sexual orientation, or nationality will not be tolerated. Therefore, 

• Everyone gets a fair hearing. 

• Seek first to understand, then to be understood. 

• Share “air time.” 

• If you are offended, say so, and say why. 
• Honest disagreements in the spirit of critical academic exchange are encouraged. While you can disagree, don’t personalize it; stick to the issues. No name-calling or stereotyping. 

Derogatory comments based on race, ethnicity, class, gender, sexual orientation, or nationality will not be tolerated. 

• Speak for yourself, not others. 

• One person speaks at a time. 

• What we say stays here, unless we agree to change that. What we learn here, though, we can share with others. 

Adapted from The Guide for training study circle facilitators (1998) by the Study Circle Resource Center, © Topsfield Foundation

Quality of Work and Expectations

All written work submitted must:

• Be of professional quality, neatly presented, grammatically correct, and free of spelling and punctuation errors.  
• Be on time. Late or incomplete assignments will not earn full credit. 

Communication 

Send emails immediantely with questions that arise; you may also text using Google Voice, 806-341-9926. I teach several courses, when you reach out, please include your name and the course that you are enrolled in as I teach several different courses. You may also communicate with classmates utilizing the email function in Blackboard. 

I will email you through Blackboard, so messages will go to your University email account. Make it a priority to check your university email account daily while you are enrolled in this course; it is important to check the announcements in Blackboard as well. 

Generally, I will respond to emails within two working days of receiving them. Please know that responses on weekends may be limited and will be made on an as-available basis, so try to anticipate questions for your weekend work in advance. Notification will be provided if I will not be available by computer for more than two working days. 

Zoom is an online meeting tool available to you (we will also be using this tool when any or all of you meet with me). You can sign up for a free Basic Zoom account. Basic accounts have the same features and functionality of a Pro account except for the time limit. At around 40 mins, the meeting will automatically end. If that happens, you can simply log back into a new meeting if more time is needed. Zoom support is pretty robust. If you have questions about how to use Zoom go to their Support page.

Amarillo College Policy

Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question. A complete statement regarding scholastic dishonestly can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426 

Submitting Assignments

The “Assignments” section in Blackboard will serve as a central place for you to submit weekly activities. Please include your name and date in the file name for any attachments. Use general titles in the file name like “week 1 assignment” or “interview” in the filename, versus descriptive titles you may use on a title page. Assignments are not accepted through email. Submit all assignments as an attachment in a Word Document in the assignments tab in ecampus. 

Grading Criteria

Grading Scale

Excellent                                    90-100% = A    

Above Average, Very Good         80-90% = B   

Average, Good                            70-79% = C   

Poor, but passing                        60-69% = D       

Failing                                         Below 60% = F

Weighted Totals

Hybrid Courses: Attendance is a requirement. Points will be deducted for non-attendance; review the chart.  

Accessing Grades Online

To view your current course grades:

• Go to www.actx.edu, click on AC Connect and log in using your ACNetID and password
• Click on the couse. Example: HRPO 1311-002  
• Click on My Grades on the menu to the left.
  • If there is a "yellow" dot, hover over it and it will say, 
    needs grading.
  • If there is a "blue" dot, the assignment is not complete. 

*A final grade will be determined by the weighted total of discussion boards, assignments, exams/quizzes, and project. The Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.

To view your Final course grades:

• Go to www.actx.edu, click on AC Connect and log in using your ACNetID and password
• Scroll down to Self Service on the bottom right of the page, and click on Current Student.
• Under current student, click on Academic Profile and click on Grades.

The Family Educational Rights and Privacy Act of 1974 (as amended) does not permit Instructors to disclose information regarding grades over the phone, via email, or to a third party.

Assignments, Discussion Boards, Quizzes and Exams for the course are open from the 1st day of the course. Students are welcome and encouraged to work ahead and plan around their schedules as needed. 

Weekly due dates are posted in the weekly folders. (Assignments, Quizzes and Exams are due on Mondays) (Discussion Boards are due on Tuesdays and Saturdays *see below) 

Late assignments, discussion boards, quizzes/exams are not accepted. 

Discussion Board Guidelines 

Every week you will be asked to reflect on the Discussion Board question(s) and post your contribution(s) to the topic(s) on the Discussion Board. Your contribution to the topic(s) should be clear, complete, and accurate. This assignment also requires that you read the answers posted by your classmates and each week respond. For each Discussion Board assignment enter the appropriate Forum, read the posted questions, and pick one to answer. Click on "Reply" and compose your answer. When you have finished writing your answer click on the "Submit" button at the bottom of the page. 

*Initial Posts, 200-300 word minimum, due at 11:30 p.m., CST on Tuesdays 

*Reply Posts, 150-200 word minimum, due at 11:30 p.m., CST on Saturday of each week; you must reply to a minimum of 2 classmates' posts by Saturday at 11:30 p.m., CST unless otherwise stated. 

 *Include your name in the title of each post. Late discussions will not receive credit. Early posting enables initial thoughts and aids in timely discussions. Each discussion board has a value of 100 points. 

• One (1) to twenty-five (25) points will be deducted if parts of the question are not answered or are not answered completely. 
• One (1) to twenty-five (25) points will be deducted if an answer is inaccurate, lackadaisical, unorganized, or inattentive. 
• Points will be deducted if you fail to post an answer or fail to meet minimum word counts for posts. 
• Points, up-to-half, will be deducted for unclear, inaccurate, or inattentive; numerous errors in punctuation, spelling, grammar and usage; or if minimum requirements are not met. 

Please note, no credit will be given for late postings.

Replying to Discussion Boards 

In addition to writing your own answer, each week you will compose a response to at least 2 answers posted by other students. In your replies to other students you can:

1) Expand on or clarify a point made in the answer.

2) Offer an additional argument to support a position taken in an answer.

3) Suggest ways in which an idea could be more clearly expressed.

4) Identify passages where you think the writer misunderstood a concept or applied it incorrectly.

5) Disagree with a point or position made in an answer.

• If you are disagreeing with the views of another student, please be constructive and respectful. You may criticize a position but not the author. Just writing "Your position on Enron stinks" will not do! State precisely the point you disagree with. (Make sure you have not misinterpreted the writer's position.) Offer reasons why you think their view is incorrect and support your position by citing the text or other sources.

A well-constructed response will include some or all of the following features: 

• There are virtually no errors in punctuation or spelling, grammar, or usage. 
• All parts of the question are completed answered. 
• Sentences are carefully constructed. 
• The words chosen are clear, accurate, and precise. 
• All parts of the questions are answered completely. 
• Vague or ambiguous terms are clearly defined; use of supporting information is superior: the evidence clearly supports the positions and the evidence is sufficient and specific. 
• The ideas reflect critical thinking and insight. 
• There is originality in the writer's response. 
• All answers avoid triteness and unsupported generalizations.
• The content has depth and substance.
• The answer or response holds the reader's interest.  

Students are to reflect thoughtfully and exchange ideas on the philosophical topics covered in this course. 

Discussion Board Suggestions 

 To post to the Discussion Board, enter the Discussion Board area of the course. 

Click on the title of the forum you want to enter. Make sure you check your answers for spelling and grammar. When ready to post your answer, click Submit. 

When ready to reply to a response by your classmate, go to the question in the forum and click on the answer of the person you want to reply to. (Do not click on the author's name or you will open an email window.) The selected answer to the question will appear. Click on the Reply button in the lower right corner and type or paste your reply. Click Submit. 

The Discussion Board is not an informal chat room. Your answers and replies should be thoughtful, considerate; collegiate language, and grammar are expected. I recommend that you carefully compose your answers on a word processing program. 

Before posting your answers, check them for spelling and grammatical errors, save them, and then copy/paste them to the Discussion Board. It is important that you save your document in your word processing program before you paste it to the discussion board. You may use Google Doc, be sure to save as a Word Doc. 

Assignments 

All assignments are open. Students may work ahead. 

There are no opportunities to earn extra credit.

1. attendance is required and expected
2. students are aware of the course meeting times prior to registering for the class and agree to the posted schedule. By registering for this course students are accepting the schedule as written, this includes consideration of work schedules, child care, and other responsibilities. 
3. the student is entering the course agreeing to attend all classes as scheduled unless an extreme emergency prevents them from attending. Extreme (rare) circumstances will be communicated to the instructor within 24 hours of class meeting time.
4. excused absences will only be considered at the discretion of the instructor and if communicated before the class meeting occurs 
5. students are expected to attend the entire class session without leaving early unless dismissed

1. Student attendance is determined by the instructor and requires substantial participation in the course content, such as working on assignments or participating in a course discussion throughout the week, versus the final hours before a deadline
2. Students are expected to log in to BlackBoard within the first 48 hours of the weekly module being available. Example: course modules open on Sunday at 5:30 am, students are expected to log in and review content. 
3. Students are expected to address any concerns or questions.
4. Technical obstacles including internet disruptions, personal computers issues, or failure, do not excuse participation in the class. Amarillo College provides resources to students needing assistance in these areas (see STUDENT RESOURCES).
    

Examinations

Examinations will consist of true-false, multiple-choice, short answer, and essay questions. The final exam is comprehensive. 

The final exam is scheduled according to the Amarillo College final exam schedule. 

Attendance

Withdrawal Policy

The student is responsible to initiate a withdrawal/drop before the due date. (Please review the date below.) 

Students who stop attending the class but do not officially drop/withdraw from this course will receive the letter grade earned. 

Communicate with the Instructor to discuss options before considering dropping the course. 

All forms for withdrawing must be turned in before the due date. 

Eight-week courses move quickly, be vigilant. 

Calendar

Additional Information

Important Dates to Remember

First Day of Class:       October 23, 2023

Census Day:                October 30, 2023

Last Day to Drop:         December 6, 2023