Principles of Marketing Syllabus for 2023-2024
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Instructor Information

Course Information

COVID-19 Protocols

Recording Policy

Disability Statement

If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.

Amarillo College Web Accessibility Policy Statement

Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.

If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.

Statement for Mental Health and Advocacy & Resource Center:

As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc

Amarillo College Tutoring for Success Policy:

Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.

Administrative Drop Policy

Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016

Student Withdrawal Procedures

Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.

NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.

Privacy Statement

The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students.  If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Course

MRKG-1311-003 Principles of Marketing

Prerequisites

Course Description

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Student ResourcesStudent Resources Website

Department Expectations

In this course, you are expected to read all assigned materials and agree to abide by the rules and guidelines presented in the department academic integrity policy; by submitting an assignment, you acknowledge this policy. https://drive.google.com/file/d/1VG1NSpxZzc8HDz_ElcnwYALIMYy-tCSl/view?usp=drive_link

Occupational License Disclaimer

Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:

Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:

Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me

You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.

Hours

(3 sem hrs; 3 lec)

Class Type

Hybrid

Syllabus Information

Textbooks

A hardback book is not required for this course!

You will need the Connect Code for the eBook. All assignments, quizzes, and exams will be available through the eBook. 

            MRKG 1311- Perreault, Essentials of Marketing 17th edition, Connect, ISBN: 9781264498260

*If you are not on financial aid, it is less expensive for you to purchase the code for the content in this course directly from McGraw-Hill Connect. 

**All students will have the option to purchase a loose leaf version of book, but it is most definitely not required. (Cost will range $25-$45 depending on where/how you purchase the book.) 

Do not hesitate to email me with any questions that you might have. 

Supplies

https://connect.mheducation.com/class/r-stovall-mrkg-1311-00320202420spring20i

Tech Support Representatives

Visit the Tech Online Support Center or contact us below:

Hours of Operation:
Sunday: 12:00 PM to 12:00 AM EST
Monday-Thursday: 24 hours
Friday: 12:00 AM to 9:00 PM EST
Saturday: 10:00 AM to 8:00 PM EST

   Phone: (800) 331-5094
   Online: Submit a Support Request
   Chat: Chat with a Representative

Supplies

• * Textbook: Essentials of Marketing, 17^th Edition; Perrault, Cannon, McCarthy
• * Computer/tablet    (Be aware: not all class objectives can be accessed on tablets or smartphones)
• * Ability to access the course in Blackboard through AC Connect to submit assignments. Students MUST have the ability to access the course in Blackboard through AC Connect to submit assignments, take exams, participate in discussion boards and team projects (www.actx.edu)

 *If you don't have computer and printer access as home, make sure you locate the computer lab of your choice on campus to complete your assignments on time.

Technical support and assistance to log on to the course:
AC Connect / Blackboard Support Information
* For telephone support, call AskAC at 371-5000.
* For hands-on technical support, visit the Student Help Center, 371-5992
* Also see the AC Connect Student Resources online help.

Student Performance

1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7

2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7

3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15

4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7

5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7

6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15

7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15

8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12

9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12

10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15

 

*Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)

Information: Acquires and uses information

Interpersonal: Works with others, serves clients, exercises leadership

Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).

Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Take responsibility for your education. There is a common myth among students that because they pay tuition, they deserve to receive credit for the class. This is not true. Instructors are here to create a learning environment. Whether you learn depends on your willingness to listen, ask appropriate questions, and do the work necessary to pass the course. College courses are rigorous and demanding; you may have to work harder and seek more help in order to succeed.

A career in business is a professional career. Professionalism is not only about how you dress. It is about how you act and interact with others. When in meetings or gatherings, professionals pay attention to one another, listen, and actively engage in discussions. They work towards a goal and avoid being distracted and working off-task. Class sessions and meetings outside of class should be approached in the same way.

Students are expected to act professionally in all courses and in their contact with faculty members, other students, and Amarillo College personnel. Faculty and staff members are dedicated to helping students achieve their professional career goals. To accomplish this, it is essential that students respect each other’s right to pursue their education in the most beneficial atmosphere possible. All students are expected to adhere to the following standards of professional behavior.

Understand the time commitment: The general rule is that for every hour of course credit (3 hours for this course), students should plan 3 hours per week (9 hours for this course) towards reading the chapters, attending class/tutoring, and completing homework assignments. 

In the classroom:

1. Arrive on time to class, prepared to engage in the day’s topics,
2. Keep cell phones and other electronic devices turned off during class,
3. Respect your peers by refraining from disruptive behavior, including leaving class before the end and engaging in non-class related activities during the class session,
4. Participate fully in all in-class activities
5. Foster academic honesty.

Outside the classroom:

1. Treat email correspondence as professional communications
2. Be respectful and gracious when a working professional takes time to interact with you in or out of class
3. Care for the BYRD Business Building and its technologies
4. Honor appointments with employers, advisors, and faculty
5. Dress appropriately when interacting with professionals
6. Foster academic honesty

The Business Department endorses academic honesty as a pillar of integrity crucial to the academic institution. Academic honesty is an important step towards developing an ethical backbone needed in a professional career.

***********REQUIRED READING: College of Business Academic Integrity Policy***********

Failure to practice academic honesty is considered academic misconduct. Academic misconduct will be penalized to the fullest extent.

Plagiarism, Cheating and Individual Work Ethic:

1. Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question.
2. It is the students' responsibility to check the assignment preview to make sure the assignment uploaded correctly according to the assignment directions and before the deadline
3. In the event of a discrepancy, the instructor reserves the right to ask for an assignment confirmation number that is generated by BlackBoard, and is sent to the student’s email after the assignment is submitted.
4. If an assignment needs to be resubmitted, it will be reopened up in Blackboard for submission, or the instructor will provide an alternative submission procedure.
5. If an assignment is uploaded as a blank document and appears as a blank document on the submission screen, it will be graded accordingly. It is the student’s responsibility to review the assignment submission.
6. As instructors honor the code of confidentiality in terms of student communication and records, students are also expected to demonstrate confidentiality. Do not share confidential emails, grading feedback, or other communication unless permission is given by the instructor. If there is a concern regarding an instructors behavior, any confidential documents should be shared directly with the Program Coordinator, after discussing concerns directly with the instructor.
7. Assignments (including directions), discussion board topics, exam questions, and course content is considered intellectual property of the instructor, the department, and Amarillo College. Sharing any information outside of the class (including posting assignments to third party websites) is considered theft. Students who choose to post their completed work to a third party website (Course Hero, Quizlet, etc) will face consequences as outlined in the Student Rights and Responsibilities. 
8. A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426

College of Business and Computer Information Systems Department Policy on Academic Integrity

 

Electronic Device Policy:

Electronic devices include cell phones (including smartphones/smartwatches), computers (laptops, notebooks, netbooks, and handheld devices), MP3 and other digital audio and video players/recorders.

1. A student may not use an electronic device during a class without the express permission of the teacher. The use of cell phones / smartphones during class hours is strictly prohibited, as is leaving the room to receive or make calls unless there is an emergency. If you have a situation that requires you to be available (children, job, etc.) please express this concern to the instructor, while also being mindful of the impact your phone/texts have on the class.  
2. A student with a diagnosed disability must provide the course instructor with relevant documents from Disability Services in order to prepare a precaution for the use of electronic devices that would otherwise be prohibited.
3. In all cases where an instructor has given permission to use an electronic device in the classroom, the student must use that device only in a manner appropriate to course work and avoid distractions or interruptions to peers or the instructor, including leaving the space to use such a device.
4. The instructor reserves the right to revoke the consent previously granted for the use of an electronic device, individually or in bulk, if, in the instructor’s best judgment, the continued use of said device affects the effectiveness of the learning environment in the classroom.
5. Students are expected to remain attentive and engaged in the classroom while operating their devices. Distractions such as texts, social media, and non-academic internet searching are discouraged and prohibited.

Communication Protocols and Expectations:

Business Management Students are expected to practice professional communication standards. This includes using proper titles in all communication during the course (Dr. Mr. Mrs.). Students need to recognize their communication standards will need to be elevated and more formal than everyday, casual communication.

Best Communication Channel: Face to Face and Phone

Most instructors encourage students to stop by during office hours or talk for a few minutes after class. Students who take advantage of these opportunities feel more comfortable in a college and connected to campus.

1. Students who communicate with their instructors often receive valuable feedback, gain insight into how course work is performed, and generally go home with more confidence.
2. Research shows that students who feel connected enough to communicate with their university faculty and staff are more likely to continue their studies and graduate with a degree.
3. Conversations with professors are a valuable way to learn about an academic field. Most professors will provide you with information and insight into your choice of major or possible future careers in your field.
4. If you know some of your instructors, you are in an ideal position to request a referral or recommendation letter in the future.
5. An instructor who knows you is a valuable part of your network. Networking is very important for future job searches and other opportunities. In fact, most jobs are found through networks, not classified ads or online job postings.
6. Remember to use office hours as your opportunity to address concerns with your instructor. Additionally, you can call your instructor during office hours using their posted office phone number.

Second Choice: Email

Approach writing an email as you would any other form of professional communication. The following are some guidelines for sending emails to your instructors:

1. Use your Amarillo College email account to write and receive emails.
2. Use the subject line to label your message effectively by including your course and section number.
3. Address email messages as you do a letter, beginning “Dear Dr. Stovall”
4. Communications should be in full sentences with correctly spelled words and reasonable grammar.
5. Get to your point quickly and concisely.
6. Don’t use capital letters to emphasize. All caps look like SHOUTING.
7. Avoid abbreviations, nonstandard spelling, slang, and emoticons like smiley faces.
8. When you reply to a message, leave the original message within yours. Your instructor may need to recall what he or she said in the original message.
9. Be polite. End the message with a “Thank you” or something similar.
10. Include your full name after your closing.
11. Proofread your message before sending it. Grammar, capitalization, spelling, and punctuation are reflective of your professionalism.
12. Remember that standard email response time is 24 hours and within the traditional 5-day work week. 
13. Provide your instructor with all of the information required to assist you. Email should not be back and forth, multiple times, trying to gather additional information. Your goal is to send one email and receive one email.

Unacceptable Email:

What’s up, teach! I am in your class and haven’t logged into Blackboard in a while because I was busy. Did I miss anything important? Can u send me a list of assignments I missed RIGHT AWAY so I can work on them?

BTW, here is the assignment from the first week of class, you will accept it for full credit even though it is a few weeks late, right? :-) !!

MK

Acceptable Email:

SUBJECT: MRKG-1311-001, Chapter 1 Question   

Dear Dr. Stovall,

I am unable to attend class tomorrow, October 1, due to attending a koi fish funeral. Based on the syllabus and course calendar I am working on the Chapter 1 assignment and Week 1 discussion board. On the Chapter 1 Assignment, is question 3 asking for a specific example or a simple reflection? Thank you for your help in this matter.

Sincerely,

Michael Scott 

Grading Criteria

GRADING SCALE:

            90 - 100%         =          A          Excellent

            80 -   89%         =          B          Above Average, Very Good

            70 -   79%         =          C          Average, Good

            Below 69%         =          F          Failing

Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.

*Feedback is always given for anything other than a 100%.  It is important to read the grading feedback in case there were problems with the assignment upload or the discussion board comments that will help future successful submissions. 

Weighted Total:

35% Semester Project

15% Peer Evaluation

30% Assignments (15 assignments at 2% each)

20% Discussion Board (8 discussion boards at 2.5% each)

100% Final Grade

ASSIGNMENTS:

Weekly assignments MUST be typed, uploaded and submitted into Blackboard as a .doc or .docx file format.  Assignments are due by midnight on Sundays (except Week 8). Late assignments will not be accepted.

MARKETING PROJECT: 

* The group project takes what is being learned in the chapters and put it to work in an overall plan. 

* This is a TEAM project.  Individual assignments or project submissions are NOT accepted.  This project is 35% of the individual grade and should be taken seriously. 

*ALL Team members need to participate the first week of the group projects assignment. 

* If a team member doesn't participate on any group assignment, that individual's name should be left off of the groups submission.  That team member that doesn't participate will be given a 0 for that group assignment.  (This discourages freeloading and encourages full participation) 

* In the rare case that several members of the team are NOT participating, an active member can request to be moved to a different team.  Contact the instructor. 

Online team best practices:

• * Communicate, communicate, communicate!!!!
• * Share contact information
• * Give team assignment to each team member with clear objectives and deadlines early in the week (Monday-Tuesday)
• * Set team deadline for late Friday, early Saturday (Sunday latest)
• * Combine information, give it one voice, edit, etc. Sunday/Monday
• * Choose a team member to submit the assignment
• * With a group assignment, wait closer to the deadline to turn work (help others participate)
• * Public communication should be discussed on the group blog or discussion board for best communication within the team
• * If unable to meet individual deadline, notify your team members as soon as possible. 
• * Your job as manager is to help everyone on the team to be successful.
• * If team members are late to the table, help them get in the game.
• * Be respectful of your team members schedules, allow time for everyone’s participation.  (Most students take an online class because of life schedule’s and everyone needs to be patient with each other)
• * Physical group meetings are NOT required or expected.  You can meet as a group on Zoom or other online meeting programs.  (We have online students from all over the Panhandle and as far away as Florida, Las Vegas, etc.)

PEER EVALUATION:  Each team member will evaluate themselves and their teammates. This is 15% of the overall grade.  Thus, the marketing project (35%) and the peer evaluation (15%) counts as half of the overall grade for the marketing course. 

Assignment Expectations and Best Practices:

1) Late work is not accepted.

2) Create your assignment document using a word processing software such as Microsoft Word (if using Google Docs, you will have to download the file as a Word Document before uploading to this dropbox). Do not type into the text submission box!

3) Ensure that your document adheres to the following standard business formatting guidelines:

• Font: Times New Roman
• Font Size: 12
• Margins: 1" on all sides
• Alignment: Left justified
• Paragraph Spacing: Double spacing between lines
• .doc or .docx file format (no other formats will be accepted including Google Doc hyperlinks, .eml, .rtf. ,odt)

4) Proofread your document thoroughly for spelling, grammar, capitalization, and punctuation errors. Make necessary corrections to ensure your document is error-free and polished.

*Before submitting your work to the assignment dropbox, it is highly recommended to use the Grammarly extension (as required by the course syllabus), to enhance the quality of your writing further. Grammarly can help you identify and correct grammar, spelling, and punctuation errors.

5) Save your document in the .doc or .docx file format. Ensure the file is correctly saved and can be opened without issues.

* Once the file is successfully uploaded, review the submission details to ensure accuracy.

• Confirm that the correct file has been uploaded.
• Verify the file name and format (.doc or .docx).

* Double-check all the submission requirements and ensure your document meets the specified formatting guidelines.

Discussion Board Expectations and Best Practices:

1. Late work is not accepted.
2. 4 post required unless otherwise stated. 1 Original and 3 Peer responses.
3. Original post is due by Tuesday of each week before 11:59 pm. Peer responses are due by Sunday of each week by 11:59 pm. Unless other deadline stated (Week 8)
4. Characteristics considered to be part of excellent discussion contributions are outlined below. I will consider these characteristics when assessing the quality and level of student participation.
5. Posts and responses should be thorough and thoughtful. Just posting an "I agree" or "Good ideas" will not be considered adequate. Support statements with examples, experiences, or references. Be brief — keep each post and response to one or two short paragraphs. Keep in mind that fellow learners will be reading and responding to you, too.
6. Posts should be minimum of 150 words.
7. Make certain that all posts and responses address the question, problem, or situation as presented for discussion. This does not mean you should not extend the topic, but do not stray from the topic.
8. Discussions occur when there is dialogue; therefore, you need to build upon the posts and responses of other learners to create discussion threads. Make sure to revisit the discussion forum and respond (if necessary) to what other learners have posted to your initial responses.
9. When relevant, add to the discussion by including prior knowledge, work experiences, references, websites, resources, etc. (giving credit when appropriate).
10. Contributions to the discussions (posts and responses) should be complete and free of grammatical or structural errors.
11. Post directly into the discussion board thread, do not upload and attach a document as other students are not likely to download it and interact with your post.
12. Blackboard has released a feature that allows faculty to set the Discussion Board to Post-First. This setting will prevent students from reading other students' threads until they have posted their own threads. Do not bypass the directions and post a blank thread in order to access other students’ posts. This is considered cheating.

SAFEASSIGN:

Plagerism  is defined as:  the practice of taking someone else's work or ideas and passing them off as one's own. In Blackboard, SafeAssign is included in all assignments, reports and projects and checks all documents for plagiarism.  You will have access to the SafeAssign report that the instructor will receive when handing in assignments.  If the SafeAssign report shows more than 35% is copied (ie, plagerism, non-MLA cited, misquoted) the student will receive a 0 but will have a chance to justify the report for a docked grade.  If no justification is made, the 0 will remain in effect.  If a Safeassign report is over 50% and can not be opened, an automatic 0 will be given.

Be aware that the Family Educational Rights and Privacy Act of 1974 (as amended) does not permit instructors to disclose information regarding grades over the phone, via email, or to a third party. Therefore, if you need to discuss your grades, you must do so in person.
 

Attendance

Attendance

Students must arrive on time and be present for all scheduled classes. Students who are late do not have to be admitted by the instructor. If students add or enroll in classes after the first day of class, the students are counted as absent from any missed class meetings.

Classes with a scheduled meeting time (traditional/hybrid): 

1. attendance is required and expected
2. students are aware of the course meeting times prior to registering for the class and agree to the posted schedule. By registering for this course students are accepting the schedule as written, this includes consideration of work schedules, child care, and other responsibilities. 
3. the student is entering the course agreeing to attend all classes as scheduled unless an extreme emergency prevents them from attending. Extreme (rare) circumstances will be communicated to the instructor within 24 hours of class meeting time.
4. excused absences will only be considered at the discretion of the instructor and if communicated before the class meeting occurs 
5. students are expected to attend the entire class session without leaving early unless dismissed

Scheduled Meeting Days	Total Class Meeting	Grade A Minimum	Grade B Minimum	Grade C Minimum	Grade D Minimum	Grade F Minimum
Once per Week	8	7	6	5	4	3
Twice per Week	16	14	12	10	8	6

Classes without a scheduled meeting time (online):

1. Student attendance is determined by the instructor and requires substantial participation in the course content, such as working on assignments or participating in a course discussion throughout the week, versus the final hours before a deadline
2. Students are expected to log in to BlackBoard within the first 48 hours of the weekly module being available. Example: course modules open on Monday at 12:01 am, students are expected to log in and review content, and submit an assignment or discussion board post before Tuesday at 11:59 pm.
3. Students are expected to address any concerns or questions before Friday at 5:00 pm
4. Technical obstacles including internet disruptions, personal computers issues, or failure, do not excuse participation in the class. Amarillo College provides resources to students needing assistance in these areas (see STUDENT RESOURCES).

 

Calendar

Additional Information