Office hours are by appointment only. I am located out-of-state and am unable to meet with you in person; however, I am always happy to meet with you through a voice call, text or Zoom meeting. Please do not hesitate to contact me if you have any questions or concerns.
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
COMM-2327-001 Introduction to Advertising
Fundamentals of advertising including theory and strategy, copywriting, design and selection of media.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
Online Course
M: Advertising Access Card W/Connect Arens ISBN 1266764224 Copyright 22 Edition 4, Digital Content Required |
Internet access
Note-taking materials
Software to create a campaign project due at the end of the semester. (You may use the mass media and graphic design computer labs on the Washington Street Campus if you do not have appropriate computer hardware and software.)
Students are encouraged to ask questions and to engage with classmates and instructor.
Students are expected to comply with the publication Student Rights & Responsibilities available through the office of Dean of Students.
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
Students are expected to participate in class
Rudeness and disrespectful conduct will not be tolerated.
Any student caught plagiarizing or cheating will receive a failing grade in this course. Use of AI as a writing tool is discouraged. If you have questions, please discuss with your instructor.
No administrative withdrawals will be initiated by the instructor.
Grades in this course will consist of the following:
Campaign Project | 40% |
Smartbook Reading/Quizzes | 20% |
Discussion Forums | 20% |
Campaign Milestone Assignments | 20% |
Total | 100% |
Grading Scale:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 or below
This is an asynchronous online class, which means we do not meet in real time or do any video conferencing as a requirement of the class.Your attendance will consist of your completion of assignments. All students must complete at least one assignment during the first week of class. Students who do not complete at least one assignment during the first week of class will be dropped from the course and will not be allowed to re-enroll.
After that first week, there will be no instructor-initiated withdrawals from this class. Students are responsible for dropping or withdrawing from this course as necessary. That means, if you are failing, and don't want an "F" on your transcript, you need to get me to email you a signed drop form and then you need to complete it and send it to the Registrar's office. If you are falling behind in class and/or worried about your grades, reach out to me and we will discuss how you can get back on track and caught up.
WEEK/DUE DATE | TOPICS | ASSIGNMENTS |
WEEK ONE Jan. 21
| An Introduction to Advertising |
|
WEEK TWO Jan. 28 | Understanding the Target Audience The Campaign Project |
|
WEEK THREE Feb. 4 | The Planning Process Advertising Research |
|
WEEK FOUR Feb. 11 | The Creative Process Art & Copy |
|
WEEK FIVE Feb. 18 | Print Advertising Audio & Video/Cable, Satellite & Broadcast Advertising Digital Interactive Advertising Out-of-Home Advertising/Direct Mail & Promotional Products |
|
WEEK SIX Feb. 25 | Media Planning and Buying Direct Marketing, Personal Selling, Packaging, and Sales Promotion |
|
WEEK SEVEN March 3
| Campaign Project |
|
WEEK EIGHT Wednesday March 6 | Campaign Project |
|
Course Objectives and Goals: This course is set up for the student to gain a broad understanding of the purpose and function of advertising in U.S. economic and social system in order to better understand its role in the marketing mix and its impact on society. It is designed to aid the student in becoming increasingly aware of the fact that effective advertising is based on substantial research, planning and analytical and creative thinking. The student learns the methods and procedures employed in developing the objectives, strategies and tactics employed in an advertising campaign in order to improve his or her ability to evaluate advertising more objectively and more insightfully.
Learning Outcomes Upon successful completion of this course, students will:
Student email: In order to receive your AC Connect Email, you must log in through AC Connect at http://acconnect.actx.edu
I will correspond via email on a regular basis, it is the student’s responsibility to frequently check their student email.
Assignments:
01/03/24 10:41 AM
02/25/24 4:50 PM