College captures three prestigious national digital marketing awards

Amarillo College is pleased to announce that its Communications and Marketing Department has captured three national marketing awards  –  two at   the topmost Gold level – from a leading authority on outstanding achievements in digital marketing for education.

The prestigious accolades come courtesy of the 11th Annual Education Digital Marketing (EDM) Awards, and AC captured Gold awards in the categories of Athletic Promotion and Social Media Content–Campaign. The College additionally claimed a Silver award for its Total Digital Marketing Program.

Submissions were reviewed and judged by a national panel of higher education marketers, advertising creative directors, and marketing and advertising professionals. Entries were evaluated for creativity, marketing execution, message impact, technology application, and innovative content.

AC’s award in the Athletic Promotion category was given for its Badger Baseball Opening Day campaign; while the Social Media Content award was presented based on AC’s Success is Timeless social-media initiative.

“That we continue to set the bar nationally is a testament to the commitment of our talented creative team,” Kevin Ball, AC’s vice president of communications and marketing, said. “These awards are not only gratifying for our department, but they underscore yet one more reason why Amarillo College won the 2023 Aspen Prize, an honor reserved for the best community college in the nation.”

AC’s winning entries emerged from a pool of distinguished colleges, universities and secondary schools from across the country that combined to submit more than 1,000 entries for EDM awards consideration.