Principles of Marketing Syllabus for 2013-2014
Return to Syllabus List

Instructor Information

Course Information

Recording Policy

Disability Statement

Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services (Student Service Center room 119, phone 371-5436) as soon as possible.

Statement for Mental Health and Advocacy & Resource Center:

As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc

Amarillo College Tutoring for Success Policy:

Administrative Drop Policy

N/A

Student Withdrawal Procedures

N/A

Privacy Statement

The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students.  If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Course

MRKG-1311-001 Principles of Marketing

Prerequisites

Course Description

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Student Resources Student Resources Website

Department Expectations

\N

Occupational License Disclaimer

Hours

(3 sem hrs; 3 lec)

Class Type

On Campus Course

Syllabus Information

Textbooks

\ Text: Essentials of Marketing, 12th Edition
\ Author: Perreault, Cannon, McCarthy
\ Publisher: McGraw Hill, Irwin

\ ISBN: 978-0-07-340481-3 

Supplies

\  

Student Performance

\ 1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7

\ 2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7

\ 3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15

\ 4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7

\ 5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7

\ 6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15

\ 7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15

\ 8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12

\ 9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12

\ 10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15

\  

\ *Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)

\ Information: Acquires and uses information

\ Interpersonal: Works with others, serves clients, exercises leadership

\ Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).

\ Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.

\  

\  

Students Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

\ Be on time and prepared for classroom discussion. Food or drink is generally not allowed in computer classrooms. Cell phones and pagers are to be turned off or put in silent mode. No walkman or lap top computers will be allowed while class is in session.

Grading Criteria

\ GRADING SCALE:

\                            90-100%          A Excellent

\                            80-90%            B Above Average, Very Good

\                            70-80%            C Average, Good

\                            60-70%            D Poor, but passing

\                            Below 60%      F Failing

\ Examinations:  Examinations will consist of true or false, and multiple choice questions. The final examination will be comprehensive. Your final grade will be determined by dividing total number of point by the number of tests and projects. The instructor reserves the right to subjectively influence the final grade relative to class attendance, participation and attitude.

\  

\ Test Make-Ups: Only one test may be made up because of a failing grade or because of an absence. Unless cleared by the instructor, any other missed test will be considered a zero. Make-up tests will be taken in the testing center. A student with no more than three absences and with test scores that total 90% will be exempt from the Written Paper Final.

\  

\ Assignments: In order to pass the course, the student must turn in all required work. The student will be expected to complete homework as assigned and comply with the teachers policy's on late assignments. The student is also expected to read the appropriate material from the course textbook in order to be prepared for the classroom assignments and discussion.

Attendance

\ Students are expected to attend all regularly scheduled class meetings, participate in class discussion, and complete all assignments as assigned. In the case of absence, it is the student's responsibility to determine what they have missed and make up their work. Students will be exempt from the Written Paper Final if they have no more than three absences and carry an average of 90% on their tests. 

\ Leaving a class after a break:  Unless initially cleared by the instructor, the student will be counted absent.  

\
\  

Calendar

Additional Information

\ Withdrawal Policy:

\ It is your responsibility of the student to initiate drop or withdrawal procedures through the registrar's office. Students who stop attending class but do not officially withdrawal from this course will receive a letter grade at the end of the semester. 

\ November  20 is the last day to withdraw.