Typographic Design Syllabus for 2013-2014
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Instructor Information

Course Information

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Course

ARTC-2317-001 Typographic Design

Prerequisites

ARTC 1327

Course Description

Exploration of problems in typographic design including computer generated letterforms as elements of design. Topics include theory and techniques of traditional, contemporary and experimental typography for advertising and editorial usage.

Student Resources Student Resources Website

Department Expectations

\N

Occupational License Disclaimer

Hours

(3 sem hrs; 2 lec, 4 lab)

Class Type

On Campus Course

Syllabus Information

Textbooks

\ No Textbook Required.

\ Instructional Website:  www.thedesignlab.us

Supplies

\ • Storage device 2 gb or higher (thumb-drive, external hard drive)
\ • 5 1/2 x 8 1/2 Moleskine Journal - get this exact sketchbook
\ • 5 1/2 x 8 1/2 or larger Sketchbook
\ • Drawing pencils
\ • X

Student Performance

\ Demonstrate an advanced knowledge of type aesthetics; generate computer-based designs; explore experimental, expressive, and informational typography.

Students Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

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• \ Cell phones and communication devices will be required to be kept inside your purse, bag or pocket.
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• \ Cell phones and devices must be turned to silent.
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• \ No texting during lecture, critique or class room instruction.
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• \ No social networking of any kind during class time.
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• \ Students are required to come to class prepared with all supplies.
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• \ Student are expected to be respectful to each other and all faculty.
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\ Failure to operate within the above guidelines may result in dismissal from the class and student will not receive credit for that day's attendance or activity grade. Further action will be taken if a student exhibits a habitual disregard to the above guidelines.
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\ Plagiarism of any kind will not be tolerated and will be reported.

Grading Criteria

\ Class Grade Breakdown

\ Projects - 50%
\ The majority of time spent in class will be devoted to major projects, of which there will be approximately 5 throughout the semester.

\ Journal - 20%
\ Here you will complete weekly assignments and research tasks, collecting them in a small journal as instructed in the supplies list. These must be turned in at the beginning of class and are not eligible for redo.

\ Activity - 30%
\ Your activity grade is a measure of whether you are completing each daily task and staying on track with the class. For each day on which all the required tasks aren't completed as instructed, you will lose one activity point, and therefore one point from your overall grade.
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\ • All projects are due when class starts on the day they are specified to be submitted by the instructor.
\ • LATE PROJECTS and EXERCISES WILL NOT BE TOLERATED. Instructor will evaluate circumstances with each student to determine the consequences of LATE work submissions.
\ • Instructor reserves the right to decline the acceptance of any and all late work.
\ • LATE PROJECTS will receive a 0 (zero) and will not be eligible for a "REDO" option.
\ • All LATE exercises and projects must still be present and completed in the Final Portfolio.
\ •  Instructor reserves the right to decline the acceptance of any class work or projects that are significantly incomplete.
\ •  Students are responsible for staying informed of their grades and status in the class.
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\ Each project will be scored from 0 -100 points. The criteria for grading is listed below, with the available point values listed for each. These criteria will be discussed during class, before the first project is graded:    

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• \ Concept / Project Goal ( 0 | 5 | 10 | 15 | 20 )
  \ Met the overall conceptual and practical goals of the project.
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• \ Project Specification ( 0 | 5 | 10 | 15 | 20 )
  \ Project was submitted in the proper format, according to size and media specifications, and followed project guidelines.
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• \ Professionalism ( 0 | 5 | 10 | 15 | 20 )
  \ Project was submitted in a timely fashion, exhibits proper craftsmanship and physical presentation, and is presented in a suitable manner to instructor and class.
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• \ Layout/Design ( 0 | 5 | 10 | 15 | 20 )
  \ Demonstrates an understanding of fundamental design concepts and uses these effectively to achieve assigned task. This includes exhibiting an understanding of composition, typography, hierarchy, and other design concepts.
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• \ Artwork ( 0 | 5 | 10 | 15 | 20 )
  \ Project exhibits appropriate and effective use of chosen or specified medium.
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\ Point Value Definitions:
\ 0: Fails to meet requirements | 10: Meets minimal requirements | 20: Clearly understands and accomplishes goal. Well above average.

Attendance

\ THIS IS A STUDIO COURSE. YOUR ATTENDANCE AND PROMPT ARRIVAL TO CLASS ARE ESSENTIAL FOR LEARNING AND EVALUATION.
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\ If you miss a class, it is your responsibility to find out what you missed, including new assignments and due dates, and to make arrangements to obtain the materials dispersed (if applicable) and/or catch up on instruction.
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\ ABSENCES
\ Students will be allowed 2 unexcused absences without penalty. After the second unexcused absence, 1 letter grade will be deducted from the total class grade for each additional absence. 6 absences will result in automatic failure of the course. A breakdown of penalties for absence is presented below:

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• \ Up to 2 Absences: No penalty
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• \ 3 Absences: Loss of 1 letter grade
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• \ 4 Absences: Loss of 2 letter grades
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• \ 5 Absences: Loss of 3 letter grades
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• \ 6 Absences: Failure of course
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\ Any exceptions to the above policy will be made at the discretion of the instructor. For an absence to be excused, instructor may require appropriate documentation of the reason for absence.
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\ TARDINESS
\ 3 tardies = no penalty
\ 4 or more tardies = 1 point removed from final Activity grade per tardy after 3.

\ INSTRUCTOR RESERVES THE RIGHT TO DISALLOW LATE ENTRANCE INTO THE CLASSROOM. In such cases grades for Attendance, Activity, Quizzes, and Exercises for that day will be lost.
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\ • Students will be responsible for signing their own name on the attendance sheet in class.
\ • Instructor is not responsible for student's failure to sign in class attendance sheet.
\ • Failure by student to sign the attendance sheet will result in an absence.
\ • Students may request a review of their own attendance record with the instructor outside of class time.

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Calendar

Additional Information

\ Project-specific information will be provided in class and through the supplemental online course guide: ( www.thedesignlab.us ). Course materials for demos and projects will be provided in class, gathered by students as instructed, or through the instructional website.