e-Commerce Marketing Syllabus for 2014-2015
Return to Syllabus List

Instructor Information

Course Information

Recording Policy

Disability Statement

Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services (Student Service Center room 119, phone 371-5436) as soon as possible.

Statement for Mental Health and Advocacy & Resource Center:

As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc

Amarillo College Tutoring for Success Policy:

Administrative Drop Policy

N/A

Student Withdrawal Procedures

N/A

Privacy Statement

The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students.  If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Course

MRKG-2312-001 e-Commerce Marketing

Prerequisites

Course Description

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships.

Student Resources Student Resources Website

Department Expectations

\N

Occupational License Disclaimer

Hours

(3 sem hrs; 3 lec)

Class Type

Online Course

Syllabus Information

Textbooks

No book is required for this class (you’re welcome). However, I do recommend that you keep up with a few websites.

www.Mashable.com
www.techcrunch.com/
www.hbr.org/

I also tweet marketing articles on twitter, so follow me @beauwaldrop 

Supplies

You must have access to a desktop or laptop computer (PC or Mac) with Internet access. Blackboard is not optimized for mobile devices and the app stinks.

Student Performance

This course will explore issues related to Internet commerce (or e-commerce as most of you know it). This includes but is not limited to digital strategies, social media marketing and communication, mobile commerce, Web best practices and much more.

Learning Objectives

• Identify target audience
• Perform market analysis
• Develop e-marketing goals and evaluate electronic communications
• Design and evaluate customer feedback techniques.
• Monitor the evolving technology of the World Wide Web as it applies to           marketing.
• Examine the concepts and types of e-commerce
• Examine effective methods of e-commerce solutions
• Understand the traditional and new communication/marketing approaches that create competitive advantage in e-commerce including issues related to international audiences
• Examine intellectual property issues
• Understand the metrics used by businesses and non-profits to determine the success of e-marketing, social media and customer satisfaction strategies
• Examine the creation and management of online content
• Integrate e-marketing into the overall marketing strategy of a firm and develop a complete digital strategy.

 

Students Rights and Responsibilities: Student Rights and Responsibilities

Log in using the AC Connect Portal:

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu.

If you are an active staff or faculty member according to Human Resources, use "Exchange".  All other students use "AC Connect (Google) Email".

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

\N

Grading Criteria

Grading

• Class Participation: Bi-Weekly Discussion responses and 4 lecture written responses 100 points (20% of grade)
• FM90 Webpage: 50 points (10% of grade)
• Market Analysis: 50 points (10% of grade)
• Exam 1: 100 points (20% of grade)
• Exam 2: 100 points (20% of grade)
• Digital Strategy: 100 points (20%)

Bonus Points:

• Video Book Review 50 points possible

Late Work:

Work will not be accepted after the due date.

Class Participation: Keeping up with the latest digital trends is a must for any marketer in today’s world. Every Monday and Thursday I will post a discussion/blog on the Blackboard discussion forum. You must post your response and respond to two of your classmate’s post by Sunday night at 11:55 p.m. You are encouraged to think outside the box.  DON’T just rephrase what someone else has already said and don’t just agree with me because you think it will help your grade, It won’t. Here are some other tips.

 

• You MUST post your answer to the correct forum by the deadline specified in the course calendar.
• You are responsible for ensuring that your discussion postings and replies have posted properly to the Discussion Forums. You should return to the Discussion Forum later in the day that you posted to make sure your posts have been added to the thread.
• Help out your fellow classmates and respond to the original question early in the week so everyone will have something to comment on and discuss.
• An "I agree" or "great answer" will NOT earn points. Replies must have sufficient detail to merit credit. At the same time, quantity is not a substitute for quality—stay focused!
• You must focus on the specific topic of the discussion as assigned. Do not introduce irrelevant subjects.
• "Flaming" is posting abusive or insulting messages. Any student who engages in flaming in a discussion will receive 0 points on the first offense and will be required to leave the course on the second offense.
• Controlling behavior is not permitted. Controlling behavior includes, but is not limited to, attempts to dominate a discussion by posting excessively, intentionally changing the discussion topic or exhibiting an inappropriate or argumentative attitude. Violators will be asked to leave the discussion and a grade of 0 points will be awarded.
• Do not type in all capital letters. IT IS LIKE SHOUTING!
• Never copy someone else's writing without permission or citation. Failing to credit your sources within emails or discussions is a form of plagiarism, which is grounds for receiving a 0 on the assignment.
• Don’t wait until the last minute to post. You never know when Blackboard will be down.

Additionally, you are required to respond to four lectures throughout the semester. Which four is up to you. Lectures will be written and delivered every Monday via Blackboard. Occasionally, lectures will include a short video. You should watch these videos as it is part of the lecture.

How the discussions will be graded:

Here’s what I’m looking for in each post.

Original Posting

1. Mentions at least 2 specific points from the blog.

2. As the semester goes on, you should be able to relate new information to old information that we’ve previously discussed.

3. Use your critical thinking skills when posting.  It’s important to think outside the box.

Reply to Other’s Postings

1. Discuss one point you like/agree with, and one point you dislike/disagree with and explain why. Remember to cite your sources.

Group Work:

At the beginning of the semester, I will assign each student to a group. This will be your group for the entire semester. Each student is expected to do his/her part. Treat it like a job. At the end of each assignment, you will review your teammates – as they will you. This will count 20% on each group assignment.

Do not email me saying, “I don’t get along with so and so.” Guess what, in the real world you won’t like everyone you work with. But you will still be expected to have a professional working relationship with him or her no matter what.

Since this is an online class, you may have people in your group who live outside of Amarillo or possible the state of Texas. You can still meet via Skype or Google Hangouts.

Market Analysis: You will work in groups (see above) a to create a marketing analysis for KACV-FM (kacvfm.org).  A project example will be posted on Blackboard.

FM90 Webpage Content: Each student will be assigned a band to create an artist profile webpage for kacvfm.org.

Requirements:

• Artist introduction
• YouTube video embed code
• Tour information
• Four related external links

You will gather all this information, put it in a word document and email it to me by the due date.

Digital Strategy Project: Students will work in groups (see Group Work above) to create a digital marketing strategy for a local business.  The strategy should be for all things digital (social media, website, online ads, etc.) and should be between 3-5 pages long. An example project will be posted at a later date.

Requirements:

• Market Analysis
• Goals
• Social Media Strategy (must include three sample Facebook posts and three sample tweets)
• Web Content Strategy
• Online Marketing Strategy
• How will you determine the success of your strategy

Video Book Review: If you are needing bonus points, you are encouraged to read the book “The Thank You Economy” by Gary Vaynerchuk and then submit a video book review (4-5 minutes long).  You must include two additional sources. 

Requirements:

• Discuss what you liked/didn’t like about the book
• Discuss three takeaways from the book and how you would use these in
• Compare these takeaways to information gathered from other sources
• Upload video to YouTube then email me a link and include a bibliography. NOTE: Do not make your video private. If you don’t want your video to show up in search engines, make the video “unlisted.”

Attendance

\N

Calendar

Additional Information

Grading Scale

A  (540 points and up)= 90-100                       

B (480-539 points) = 80-89

C (420-479 points)= 70-79                       

D (360-419 points)= 60-69

F  (Anything below 359 points) = 59 or below

Explanations of each assignment will be handed out in class and will be available through AC Connect/Blackboard