Principles of Marketing Syllabus for 2014-2015
Return to Syllabus List
Instructor Information
Instructor
Jodi Lindseth (Curriculum Vitae)Office Location
R. E. Byrd Business Building 323D
Office Hours
Monday - Thursday 9 a.m. to 12:30 p.m.
(except M & W 10:15 a.m. - 11:45 p.m. - Class)
via text, phone, email and/or Google meet
* Appointments available upon request
Text: (806) 584-9833 (9 a.m. - 9 p.m.) **Please give up to 24 hours to reply and refrain from sending multiple texts.
**There may be a slower response on the weekends
Course Information
Recording Policy
Disability Statement
Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services (Student Service Center room 119, phone 371-5436) as soon as possible.
Statement for Mental Health and Advocacy & Resource Center:
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Amarillo College Tutoring for Success Policy:
Administrative Drop Policy
N/A
Student Withdrawal Procedures
N/A
Privacy Statement
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
Course
MRKG-1311-001 Principles of Marketing
Prerequisites
Course Description
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.
Student Resources Student Resources Website
Department Expectations
\N
Occupational License Disclaimer
Hours
(3 sem hrs; 3 lec)
Class Type
Online Course
Syllabus Information
Textbooks
Text: Basic Marketing, 19h Edition
Author: Perreault, Cannon, McCarthy
Publisher: McGraw Hill, Irwin
ISBN: 0078028981
Supplies
Textbook
Access to a computer or tablet for assignments
Ability to access the course in Blackboard through AC Connect to submit assignments, take exams, participate in discussi
Student Performance
\ 1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7
\\ 2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7
\\ 3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15
\\ 4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7
\\ 5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7
\\ 6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15
\\ 7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15
\\ 8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12
\\ 9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12
\\ 10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15
\\
\\ *Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)
\\ Information: Acquires and uses information
\\ Interpersonal: Works with others, serves clients, exercises leadership
\\ Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).
\\ Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.
\\
\\
Students Rights and Responsibilities
Student Rights and ResponsibilitiesLog in using the AC Connect Portal
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
Expected Student Behavior
DISCUSSION BOARDS:
Do not use abbreviated language used in text messaging. Use spell check. Address classmates in a nonthreatening tone of voice; refrain from insults, slurs, insensitive comments and slang. Please be respectful or classmates on the discussion boards.
EXAMINATIONS:
Exams are to be taken INDIVIDUALLY. If at student is caught participating in group testing, he/she will automatically recieve a "0" and will be subject to further disciplinary actions as outlines in the AC Students Rights & Responsibilties.
Plagiarism, Cheating and Individual Work Ethic
Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question.
A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426
Grading Criteria
GRADING SCALE:
90 - 100% = A Excellent
80 - 89% = B Above Average, Very Good
70 - 79% = C Average, Good
60 - 69% = D Poor, but passing
Below 60% = F Failing
Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.
Weighted Total:
35% Marketing Project
15% Peer Evaluation
20% Assignments
20% Discussions
10% Exams
EXAMINATIONS:
Examinations will consist of true-false, multiple choice, short answer and essay. Exams will be open for 48 hours and due at Fridays at midnight. Final examination will be comprehensive. The final exam is scheduled according to the Amarillo College final exam schedule.
ASSIGNMENTS:
Weekly assignments MUST be typed and submitted into Blackboard. Assignments are due Monday night by midnight. Late assignments will be docked 10% per day and will not be taken past the last week in November.
DISCUSSION BOARDS:
This is an online course and participation is required in order to pass the course:
Initial post is due Tuesday by 11:59 p.m.
At least two replies a day for a minimum of 3 days to classmates (total 6 posts)
Attendance
ATTENDANCE POLICY:
In order to be successful in this class, students are expected to log in and participate at least three times a week. Students are expected to participate in the weekly discussion boards.
WITHDRAWAL POLICY:
It is the responsibility of the student to initiate drop or withdrawal procedures through the registrar’s office. Students who stop attending class but do not officially drop or withdraw from this course will receive a letter grade at the end of the semester. Please contact the instructor BEFORE you withdraw. Options may be available.
Last day to withdraw (drop) - November 18th
EXAMINATIONS:
Exams will be open for at least 48 hours.. Students are expected to take the exam by the due date. NO make-up exams are allowed except for extenuating circumstances.
Calendar
Principles of Marketing
Tentative Course Schedule
Instructor reserves the right to modify schedule during the semester
|
Week |
Assignments |
Tests |
|
|
Week #1 |
Review Syllabus. Overview of Marketing. Market yourself. |
|
|
|
Week #2 |
Chapter 1- Marketing's Value to Consumers, Firms, and Society. |
|
|
|
Week #3 |
Chapter 2 - |
|
|
|
Week #4 |
Chapter 3 -Evaluating Marketing Opportunities |
Chapters 1,2,3 (Closes Friday at 11:59 p.m.) |
|
|
Week #5 |
|
||
|
Week #6 |
Chapter 5 -Final Consumers and Their Buying Behavior | ||
|
Week #7 |
Chapter 6 - Business and Organizational Customers. |
Chapters 4,5,6 (Closes Friday at 11:59 p.m.) |
|
|
Week 8 |
Chapter 7 – Improving Decisions with Marketing Information |
|
|
| Week 9 | Chapter 8 – Elements of Product Planning for Goods and Services |
|
|
|
Week 10 |
Chapter 9 – Product Management and New-Product Development |
Chapters 7,8,9 (Closes Friday at 11:59 p.m.) |
|
|
Week 11 |
Chapter 10 – Place and Development of Channel Systems |
|
|
|
Week 12 |
Chapter 11 – Distribution Customer Service and Logistics | ||
|
Week 13 |
Chapter 12 - Retailers, Wholesalers, and Their Strategy Planning. | ||
|
Week 14 |
Chapter 16 – Advertising, Publicity, and Sales Promotion |
||
|
Week 15 |
Chapter 17 – Pricing Objectives and Policies |
|
|
| Week 16 | TURN IN FINAL PAPER | Final Exam |
Additional Information
Important Dates:
September 1 - Labor Day
November 18 - Last day to withdraw
November 27 - 28 - Thanksgiving Break
December 8 - 12 - Final Exams
Syllabus Created on:
11/30/-1 12:00 AM
Last Edited on:
11/30/-1 12:00 AM