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Social Media Tools Syllabus for 2014-2015
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Instructor Information

Instructor

David White (Curriculum Vitae)

E-Mail

dwwhite@actx.edu

Phone

8063715411

Office Location

Parcells Hall 107F

Office Hours

Course Information

Recording Policy

Disability Statement

Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services (Student Service Center room 119, phone 371-5436) as soon as possible.

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As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc

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Administrative Drop Policy

N/A

Student Withdrawal Procedures

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Privacy Statement

The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students.  If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Course

ETWR-1391-009 Social Media Tools

Prerequisites

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Course Description

Will instruct students on how to promote organizations, products and services using social media tools such as blogs, Facebook and Twitter.\ Adhering to the rules of online etiquette, students will learn how to build a community and curate its contributed information so that the\ information reliably provides online support for products or services.\ \

Student Resources Student Resources Website

Department Expectations

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Hours

(3 sem hrs; 3 lec)

Class Type

Online Course

Syllabus Information

Textbooks

Required:

Likeable Business
Dave Kerpen
ISBN: 978-0-07-180047-1

Born to Blog
Mark W. Schaefer and Stanford A. Smith
ISBN: 978-0-07-181116-3

 

Recommended:

The Tao of Twitter
Mark W. Schaefer
ISBN: 978-0-07-180219-2

 

Additional required readings online.

 

Supplies

You must have access to a desktop or laptop computer (PC or Mac) with Internet access. Blackboard is not optimized for mobile devices and the app stinks.

Student Performance

Assessment based on the ability to:

  • Complete a semester-long project involving planning, executing, and evaluating a blog and supporting social media.
     
  • Demonstrate an understanding of the strategic use of new and social communication technologies for businesses, organizations, and individual advancement.
     
  • Apply key concepts relevant to social media to advance understanding of how social networks are manifested in an online environment.
     
  • Utilize technology to improve critical thinking and writing.
     
  • Complete Hootsuite University Certification


Apply basic strategic applications of social media tools, with a focus on 4 key intertwined areas:
 

  • Monitoring: Strategies for identifying, cultivating, monitoring, and analyzing information on the social/real-time web.
     
  •  Metrics: Strategies for setting goals and what to measure on social media.
     
  • Optimization: Strategic use of optimization strategies to maximize potential exposure to communicate content online.
     
  • Engagement: Strategies for targeting and engaging potential publics online.

 

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

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Grading Criteria

Blogs/Social: 20%
Social Media Spreadsheet: 20%
Quizzes: 20%
Hootsuite: 10%
Final: 30%

 

Attendance

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Calendar

Week  Week of: Readings: To Do: 
1  08/25 Born to Blog: Introduce yourself to the class (online forum)
    Chapter1  
    The Common Traits of Successful Bloggers  
    Chapter 2  
    You’re Not a Writer, You’re a Blogger  
       
2 09/01 Born to Blog: Hootsuite University Set Up
    Chapter 3  
    Yes – You can Blog  
    Chapter 19  
    Breaking Through with a Personal Blog  
    Chapter 20  
    Blogging Habits  
       
3 09/08 Likeable Business: Hootsuite: Watch SCMD 150: Creating a Social Media Strategy
    Chapter 1  
    Listening Submit Blog  Objectives,  Audience Research, Audience  Goal, and Social Media Goals for Approval
    Chapter 2  
    Authenticity Hootsuite: Watch SCMD 110: Setting Up Your Social Media Profiles
       
4 09/15 Born to Blog: Set up a Word Press Blog – Use Approved Topic
    Chapter 4  http://wordpress.com/
    Storytelling  
    Chapter 5 If you don’t have a Facebook account, you’ll need to create one. http://facebook.com/signup
    Persuading  
    Likeable Business: Create a Facebook page for your blog.
    Chapter 3 https://www.facebook.com/pages/create/
    Authenticity  
      If you don’t have a professional Twitter account, you’ll need to create one. Tweet #ETWR1391 and @ETWR1391
       
5 09/22 Born to Blog: Hootsuite: Watch SCMD 115: The Dos & Don'ts of Social Media Etiquette
    Chapter 6  
    Persuading  
    Chapter 7  
    Teaching  
    Likeable Business:  
    Chapter 4  
    Transparency  
       
6 09/29 Born to Blog Set up Google Analytics on your blog.
    Chapter 8  
    Curation Create Blog Entry 1
    Chapter 9  
    Discovering your Blogging Skills Hootsuite University:
    Likeable Business: Getting Started with Hootsuite
    Chapter 5 100, 105, 110, 115
    Team Playing  
       
7 10/06 Born to Blog Create Blog Entry 2
    Chapter 9  
    Discovering Your Blogging Skills Quiz 1
    Chapter 10  
    Why Your Business Should Blog Social Media Measurement Spreadsheet
    Likeable Business:  
    Chapter 6  
    Responsiveness  
       
8 10/13 Born to Blog: Create Blog Entry 3
    Chapter 11  
    Corporate Blogging’s Most Common Questions  
    Chapter 12  
    The Minimum Viable Blog  
    Likeable Business:  
    Chapter 7  
    Adaptability  
       
9 10/20 Born to Blog: Create Blog Entry 4
    Chapter 13  
    Unlocking Content  
    Chapter 14  
    Attracting Readers  
    Likeable Business  
    Chapter 8  
    Passion  
       
10 10/27 Born to Blog: Create Blog Entry 5
    Chapter 15  
    Attracting and Nurturing Blog Contributors Quiz 2
    Chapter 16  
    Making Your Blog Pay Submit Social Media Spreadsheet for review.
    Likeable Business:  
    Chapter 9  
    Surprise and Delight  
       
11 11/3 Born to Blog: Create Blog Entry 6
    Chapter 17  
    Rocks in the Road  
    Chapter 18  
    Getting Personal  
    Likeable Business  
    Chapter 10  
    Simplicity  
       
12 11/10 Born to Blog: Create Blog Entry 7
    Chapter 19  
    Breaking Through with a Personal Blog Hootsuite University:
    Chapter 20 Advance Tactics
    Blogging Habits 120, 125, 130, 140
    Likeable Business:  
    Chapter 11 Quiz 3
    Gratefulness   
       
13 11/17   Hootsuite: 
      Certified Professional Exam 
       
       
       
14 11/24 Thanksgiving Holiday Week Submit Final Social Media Spreedsheet
       
15 12/1    
       
16 12/8 Final Exam  
       
       
       
       
Schedule is subject to change.   
   
Assignments are due the last Sunday of the week in which they were assigned at 11:59pm unless specified otherwise. Work will not be accepted after the due date.
       
Learning Outcomes:    
       
Learn how to promote organizations, products, and services using social media tools such as blogs, Facebook, and Twitter.
 
Adhering to the rules of online etiquette, learn how to build a community and curate its contributed information so that the information reliably provides online support for products or services.

Additional Information

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Syllabus Created on:

11/30/-1 12:00 AM

Last Edited on:

11/30/-1 12:00 AM