Typography Syllabus for 2014-2015
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Instructor Information

Course Information

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Course

ARTC-1327-002 Typography

Prerequisites

Corequisite: ARTC 1325

Course Description

A study of letterforms and typographic concepts as elements of graphic communication. Emphasis on developing a current, practical typographic knowledge based on industry standards.

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Department Expectations

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Hours

(3 sem hrs; 2 lec, 4 lab)

Class Type

On Campus Course

Syllabus Information

Textbooks

No textbook required.

Supplies

Portable media drive (4 GB or more) for file backups.*** Five 15”x20” black matte boards. Detailed supply list will be provided.

Student Performance

Course Description: A study of letterforms and typographic concepts as elements of graphic communication. Emphasis on developing a current, practical typographic knowledge based on industry standards.
End-of-Course Outcomes: Create letter forms; solve typographic problems; identify a variety of typefaces; and apply typographic practices.
Specific Course Outcomes: Demonstrate an advanced knowledge of type aesthetics; generate computer-based designs; explore experimental, expressive, and informational typography.
 

Additional Specific Course Outcomes:

After studying the material presented in this course of study, the student will be able to do the following:

• Demonstrate and gain skill to effectively use typography in design

• Use Typographic syntax

• Understand and define “good” typography

• Demonstrate the mechanics and techniques of typography

• Set, design, layout and manipulate type using computer and Adobe software

Students Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

An attitude of professionalism, self-discipline, respect, and cooperation is required. Cell phones and unrelated computer use detract from the learning environment. For this reason, inappropriate use of technology such as checking email, texting, social media, working on projects unrelated to class, etc. during lectures, demonstrations, and critiques will result in a 5 point deduction from the next portfolio grade per event.

Grading Criteria

Projects will be graded on timeliness, strength of concept, professionalism, craftsmanship, and success in application of creative content. Overall attitude in the classroom and participation in critiques will be a consideration towards your final grade. Deadlines are FINAL. Under extreme circumstances, student must contact instructor for an opportunity to make up an assignment. A formal written document must be furnished with any request as to this matter. This course is graded on a 100 point scale based on the following percentages: Assignments 50% In-class Assignments 30% Final Portfolio 20%. Specific requirements for each assignment will be outlined in class.** Final grades will be as follows: A = 90-100, B = 80-90, C = 70-79, D = 60-69, F = Less Than 60.

Attendance

In order to successfully complete this course it is necessary to attend the class and participate in exercises, discussions, and other activities scheduled each day. Students are allowed two absences without penalty. Three absences will result in a full letter grade deduction on the final grade for the course (an “A” becomes a “B”), at 5 absences two letter grades (an “A” becomes a “C”), and after 6 absences the student earns a failing grade in the course. Arriving late or leaving early three times (during lectures, demonstrations, and critiques) will count as one absence.

Calendar

Additional Information

*Instructor reserves the right to adjust deadlines and project details at any time with reasonable notice given. Attendance in class is essential to for staying up-to-date on the latest project details.

**Any assignment submitted that does not meet the specifications and criteria given in the initial project description may be asked to be resubmitted up-to-spec for a reduced grade.

***Losing work due to failed media or overwritten files is not an excuse for late work. Students are expected to have an effective backup strategy for all of their files. It is suggested that this strategy includes duplicate back-ups of all working and final files. Please note that lab computers can be erased and are not a dependable form of back up.