ST - Social Media Tools Syllabus for 2015-2016
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Instructor Information

Office Location

Parcells Hall 107F

Office Hours

Course Information

Recording Policy

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Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services (Student Service Center room 119, phone 371-5436) as soon as possible.

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Administrative Drop Policy

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The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Course

ETWR-1391-009 ST - Social Media Tools

Prerequisites

Course Description

Topics address recently identified current events, skills, knowledge and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course was designed to be repeated multiple times to improve student proficiency.

Student Resources Student Resources Website

Department Expectations

Occupational License Disclaimer

Hours

(3 sem hrs; 3 lec)

Class Type

Online Course

Syllabus Information

Textbooks

Required:

Likeable Social Media
Dave Kerpen
ISBN: 978-0-07-183632-6

Born to Blog
Mark W. Schaefer and Stanford A. Smith
ISBN: 978-0-07-181116-3

Recommended:

The Tao of Twitter
Mark W. Schaefer
ISBN: 978-0-07-180219-2

Additional required readings online.

Supplies

You must have access to a desktop or laptop computer (PC or Mac) with Internet access. Blackboard is not optimized for mobile devices and the app stinks.

Student Performance

Assessment based on the ability to:

Complete a semester-long project involving planning, executing, and evaluating a blog and supporting social media.
Demonstrate an understanding of the strategic use of new and social communication technologies for businesses, organizations, and individual advancement.
Apply key concepts relevant to social media to advance understanding of how social networks are manifested in an online environment.
Utilize technology to improve critical thinking and writing.
Complete Hootsuite University Certification

Apply basic strategic applications of social media tools, with a focus on 4 key intertwined areas:

Monitoring: Strategies for identifying, cultivating, monitoring, and analyzing information on the social/real-time web.
Metrics: Strategies for setting goals and what to measure on social media.
Optimization: Strategic use of optimization strategies to maximize potential exposure to communicate content online.
Engagement: Strategies for targeting and engaging potential publics online.

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

No behavior expectations available

Grading Criteria

Blogs/Social: 20%
Social Media Spreadsheet: 20%
Tests: 20%
Hootsuite Certification: 10%
Final: 30%

Attendance

No attendance information available

Calendar

	Week	Readings and Assignments
1	24-Aug	Born to Blog Chapter 1
		Born to Blog Chapter 2
		Likeable Social Media Chapter 1
		Likeable Social Media Chapter 2
		Introductions

2	31-Aug	Born to Blog Chapter 3
		Born to Blog Chapter 19
		Born to Blog Chapter 20
		Likeable Social Media Chapter 3
		Likeable Social Media Chapter 4
		Submit Blog Objectives, Audience Research, Audience Goal, Social Media Goals

3	7-Sep	Born to Blog Chapter 4
		Born to Blog Chapter 5
		Likeable Social Media Chapter 5
		Likeable Social Media Chapter 6
		Set up Hootsuite University
		Hootsuite University: Getting Started with Hootsuite - HOOT100 - Setting Up Your Dashboard
		Hootsuite University: Getting Started with Hootsuite - HOOT105 - Introduction to Hootsuite Mobile
		Hootsuite University: Getting Started with Hootsuite - HOOT110 - Introduction to Social Listening
		Hootsuite University: Getting Started with Hootsuite - HOOT120 - Introductionto Engagement

4	14-Sep	Hootsuite University: Social Media Training for Business - SCMD 121 - Introduction to Social Networks
		Hootsuite University: Social Media Training for Business - SCMD 125 - Setting Social Media Profiles for Business Success
		Set up Wordpress Blog
		Set up Facebook Page for Blog
		Set up Twitter Account for Blog
		Set up Hootsuite Dashboard
		Submit Blog Entry 1
		Test 1

5	21-Sep	Born to Blog Chapter 6
		Born to Blog Chapter 7
		Likeable Social Media Chapter 7
		Likeable Social Media Chapter 8
		Hootsuite University: Social Media Training for Business - SCMD 115 - The Dos and Don'ts of Social Media Etiquette
		Hootsuite University: Social Media Training for Business - SCMD 150 - Creating an Effectdive Social Media Strategy
		Promote Blog Entry 1 on Social Media Channels
		Submit Blog Entry 2


6	28-Sep	Born to Blog Chapter 8
		Born to Blog Chapter 9
		Likeable Social Media Chapter 9
		Likeable Social Media Chapter 10
		Hootsuite University: Social Media Training for Business - 120 - Social Media for Organizations
		Hootsuite University: Social Media Training for Business - 161 - Generating and Sharing Content Effectively
		Social Media Spreadsheet Set Up
		Report on Social Media Spreadsheet Blog Entry 1
		Promote Blog Entry 2 on Social Media Channels
		Submit Blog Entry 3
		Post Content Curation on Social Media Channels


7	5-Oct	Born to Blog Chapter 10
		Born to Blog Chapter 11
		Likeable Social Media Chapter 11
		Likeable Social Media Chapter 12
		Report on Social Media Spreadsheet Blog Entry 2 and Content Curation
		Promote Blog Entry 3 on Social Media Channels
		Submit Blog Entry 4


8	12-Oct	Born to Blog Chapter 12
		Born to Blog Chapter 13
		Likeable Social Media 13
		Likeable Social Media 14
		Report on Social Media Spreadsheet Blog Entry 3 and Content Curation
		Promote Blog Entry 4 on Social Media Channels
		Submit Blog Entry 5
		Test 2

9	19-Oct	Born to Blog Chapter 14
		Born to Blog Chapter 15
		Likeable Social Media 15
		Likeable Social Media 16
		Likeable Social Media Conclusion
		Report on Social Media Spreadsheet Blog Entry 4 and Content Curation
		Promote Blog Entry 5 on Social Media Channels
		Submit Blog Entry 6


10	26-Oct	Born to Blog 16
		Born to Blog 17
		Likeable Social Media 17
		Likeable Social Media 18
		Report on Social Media Spreadsheet Blog Entry 5 and Content Curation
		Promote Blog Entry 6 on Social Media Channels
		Submit Blog Entry 7


11	2-Nov	Born to Blog 18
		Report on Social Media Spreadsheet Blog Entry 6 and Content Curation
		Promote Blog Entry 7 on Social Media Channels
		Submit Blog Entry 8

12	9-Nov	Report on Social Media Spreadsheet Blog Entry 7 and Content Curation
		Promote Blog Entry 8 on Social Media Channels
		Submit Blog Entry 9
		Test 3


13	16-Nov	Report on Social Media Spreadsheet Blog Entry 8 and Content Curation
		Promote Blog Entry 9 on Social Media Channels
		Submit Blog Entry 10

14	23-Nov	Thanksgiving Holiday Week
		Report on Social Media Spreadsheet Blog Entry 8 and Content Curation
		Promote Blog Entry 10 on Social Media Channels

15	30-Nov	Hootsuite Certification


16	7-Dec	Final Exam Week

Schedule is subject to change.

Assignments are due the last Sunday of the week in which they were assigned at 11:59pm unless specified otherwise. Work will not be accepted after the due date.

Learning Outcomes:

Learn how to promote organizations, products, and services using social media tools such as blogs, Facebook, and Twitter.
Adhering to the rules of online etiquette, learn how to build a community and curate its contributed information so that the information reliably provides online support for products or services.

Additional Information

No additional information available

Syllabus Created on:

11/30/-1 12:00 AM

Last Edited on: