Principles of Marketing Syllabus for 2015-2016
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Instructor Information
Instructor
Jodi Lindseth (Curriculum Vitae)Office Location
R. E. Byrd Business Building 323D
Office Hours
Summer Office Hours:
Way to contact: (I am not on campus in the summer)
Virtual Office Hours: Monday - Sunday 9 am to 9 pm (please give 24 hours to reply)
Text: (806) 584-9833
Email: jllindseth@actx.edu (Please refrain from sending emails to jllindseth@amarillocollege.com, I don't check that one very often)
By appointment: via Zoom, Google Meets
*****PLEASE send me a friendly second message/text if I don't answer the first one.
***The response maybe slower on the weekends.
Course Information
Recording Policy
Disability Statement
Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services (Student Service Center room 119, phone 371-5436) as soon as possible.
Statement for Mental Health and Advocacy & Resource Center:
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Amarillo College Tutoring for Success Policy:
Administrative Drop Policy
N/A
Student Withdrawal Procedures
N/A
Privacy Statement
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
Course
MRKG-1311-002 Principles of Marketing
Prerequisites
Course Description
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.
Student Resources Student Resources Website
Department Expectations
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Occupational License Disclaimer
Hours
(3 sem hrs; 3 lec)
Class Type
Hybrid
Syllabus Information
Textbooks
Basic Marketing, 19th Edition
Author: Perreault, Cannon, McCarthy
Publisher: McGraw Hill, Irwin
ISBN: 0078028981
Supplies
- Note taking supplies
- Textbook: Basic Marketing, 19th Edition; Perrault, Cannon, McCarthy
- Computer/tablet (Be aware: not all cl
Student Performance
\ 1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7
\\ 2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7
\\ 3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15
\\ 4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7
\\ 5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7
\\ 6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15
\\ 7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15
\\ 8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12
\\ 9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12
\\ 10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15
\\
\\ *Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)
\\ Information: Acquires and uses information
\\ Interpersonal: Works with others, serves clients, exercises leadership
\\ Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).
\\ Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.
\\
\\
Students Rights and Responsibilities
Student Rights and ResponsibilitiesLog in using the AC Connect Portal
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
Expected Student Behavior
Be on time and prepared for classroom discussion.
Cell phones and pagers must be in silent mode while class is in session. PLEASE REFRAIN FROM TEXTING DURING CLASS.
You are expected to behave in the classroom, in a manner that is supportive of the learning environment. Behaviors that are not supportive include, but are not limited to: tardiness/leaving early; electronic device noises; talking during lectures; abusive, offensive, or disrespectful language; abusive, offensive, or disrespectful demeanor toward AC faculty, staff, students and/or property.
BEST PRACTICES:
- If this is your first online class, get into Blackboard and "get lost"
- Log into Blackboard on Mondays to see what is due for the week (check the college email several times a week to stay informed)
- Plan ahead if you have limited internet access
- Communicate, communicate, communicate with your instructor
- USE SPELL CHECK (What do you think about the person or an articles with incorrect spelling?)
- Know your resources, (student help, library hours, tutoring locations, etc.) if you don't know and need help....ask!!
DISCUSSION BOARDS:
- Use complete sentences in discussion boards. DO NOT use abbreviated language used in text messaging.
- Use spell check.
- Address classmates in a non-threatening tone of voice; refrain from insults, slurs, insensitive comments and slang.
- Please be respectful or classmates on the discussion boards.
EXAMINATIONS:
Exams are to be taken INDIVIDUALLY. If at student is caught participating in group testing, he/she will automatically receive a "0" and will be subject to further disciplinary actions as outlines in the AC Students Rights & Responsibilities.
Plagiarism, Cheating and Individual Work Ethic
Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question.
A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426
Grading Criteria
GRADING SCALE:
90 - 100% = A Excellent
80 - 89% = B Above Average, Very Good
70 - 79% = C Average, Good
60 - 69% = D Poor, but passing
Below 60% = F Failing
Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.
Weighted Total:
35% Marketing Project
15% Peer Evaluation
20% Assignments and Attendance
20% Discussions
10% Exams
100% Total Grade
ASSIGNMENTS:
Weekly assignments MUST be typed and submitted into Blackboard. Assignments are due by 5:30 p.m. on Wednesdays. Late assignments will be docked 10% per day. Assignments will close one week past the due date.
EXAMINATIONS:
Examinations will consist of essay, true-false, multiple choice, matching or short answer questions. Exams will open on Fridays and close on Mondays at midnight. Should an emergency arise, contact the instructor in ADVANCE before the test deadline. If contact is NOT MADE BEFORE deadline, a 0 will be given for that test grade. Once exams are closed, they will NOT be opened again. Final Examination will be comprehensive.
WITHDRAWAL POLICY:
It is the responsibility of the student to initiate drop or withdrawal procedures through the Registrar’s office. Students who stop attending class but do not officially drop or withdraw from this course will receive a grade of F if their average falls below a 60. PLEASE communicate with the instructor BEFORE the class is dropped to discuss options! Once the class is dropped, all grade records are deleted in Blackboard and can not be accessed again.
November 17th is the last date to withdraw.
~~***If after four weeks of online coursework, a student’s grade is under a 70, an academic retention alert will be sent to advisor and financial aid department.
Accessing Grades Online:
To view your current course grades:
- Go to www.actx.edu, click on AC Connect anf log in using your ACNetID and password
- Click on MRKG-1311
- Click on My Grades on the menu to the left.
To view your Final course grades:
- Go to www.actx.edu, click on AC Connect and log in using your ACNetID and password
- Scroll down to Self Service on bottom right of the page, and click on Current Student.
- Under current student, click on Academic Profile and click on Grades.
Be aware that the Family Educational Rights and Privacy Act of 1974 (as amended) does not permit instructors to disclose information regarding grades over the phone, via email, or to a third party. Therefore, if you need to discuss your grades, you must do so in person.
Attendance
ATTENDANCE POLICY:
"90% of success is just showing up." ~ Woody Allen
In order to be successful in this class, students are expected to attend all regularly scheduled class meetings. Should you miss a class, it is your responsibility to determine what you have missed and take appropriate actions. Please obtain the names and phone numbers of at least two of your fellow classmates and contact them about anything you have missed.
ATTENDANCE POLICY:
Attendance will be taken at the beginning of class. Complete attendance is considered attending the whole class, coming to class late or leaving early is not considered full attendance. A student who misses two or less classes will be exempt from the final exam.
WITHDRAWAL POLICY:
It is the responsibility of the student to initiate drop or withdrawal procedures through the registrar’s office. Students who stop attending class but do not officially drop or withdraw from this course will receive a letter grade at the end of the semester. Please contact the instructor BEFORE you withdraw. Options may be available.Last day to withdraw (drop) - November 17th
EXAMINATIONS:
Exams will be open for 4 days.. Students are expected to take the exam by the due date. NO make-up exams are allowed except for extenuating circumstances.
Calendar
Principles of Marketing
Tentative Course Schedule
Instructor reserves the right to modify schedule during the semesterWeek
Assignments
Tests
Week 1
Review Syllabus. Overview of Marketing. Market yourself.
Week 2
Chapter 1- Marketing's Value to Consumers, Firms, and Society.
Week 3
Chapter 2 -
Marketing Strategy PlanningWeek 4
Chapter 3 -Evaluating Marketing Opportunities
Exam 1 (Chapters 1,2,3)
Week 5
Chapter 4 - Focusing Marketing Strategy
Week 6
Chapter 5 -Final Consumers and Their Buying Behavior Week 7
Chapter 6 -
Business and Organizational Customers.Exam 2 (Chapter 4,5,6)
Week 8
Chapter 7 – Improving Decisions with Marketing Information
Week 9 Chapter 8 – Elements of Product Planning for Goods and Services Week 10
Chapter 9 – Product Management and New-Product Development Exam 3 (Chapters 7,8,9)
Week 11
Chapter 10 – Place and Development of Channel Systems Week 12
Chapter 11 – Distribution Customer Service and Logistics Week 13
Chapter 12 - Retailers, Wholesalers, and Their Strategy Planning. Week 14
Chapter 16 – Advertising, Publicity, and Sales Promotion
Week 15
Chapter 17 – Pricing Objectives and Policies
Week 16 TURN IN FINAL PAPER Final Exam Additional Information
Important Dates to Remember
August 24
First Day – Fall 2015
September 7
Labor Day – AC Closed
September 9
Census Day
September 17
Constitution Day
November 9
Spring Registration Begins
November 17
Last Day to Withdraw
November 26-November 29
Thanksgiving Holiday – AC Closed
December 7-December 11
Finals Week
December 11 @ 10am
Commencement
Syllabus Created on:
11/30/-1 12:00 AM
Last Edited on:
11/30/-1 12:00 AM