Student Performance

\ 1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7

\ 2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7

\ 3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15

\ 4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7

\ 5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7

\ 6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15

\ 7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15

\ 8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12

\ 9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12

\ 10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15

\  

\ *Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)

\ Information: Acquires and uses information

\ Interpersonal: Works with others, serves clients, exercises leadership

\ Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).

\ Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.

\  

\  

Students Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Be on time and prepared for classroom discussion.

Cell phones and pagers must be in silent mode while class is in session. PLEASE REFRAIN FROM TEXTING and USAGE DURING CLASS.  Excessive cell phone use will be call for dismissal from the class.   

You are expected to behave in the classroom, in a manner that is supportive of the learning environment. Behaviors that are not supportive include, but are not limited to: tardiness/leaving early; electronic device noises, electronic usage, texting, working on homework in class, sleeping and talking during lectures; abusive, offensive, or disrespectful language; abusive, offensive, or disrespectful demeanor toward AC faculty, staff, students and/or property are grounds for immediate dismissal. 

BEST PRACTICES:

• If this is your first class with Blackboard, get into Blackboard and "get lost"
• Log into Blackboard on Tuesday evenings to see what is due for the week (check the college email several times a week to stay informed)  Communication will be through class announcements and college email. 
• Plan ahead if you have limited internet access
• Communicate, communicate, communicate with your instructor
• USE SPELL CHECK  (What do you think about the person or an articles with incorrect spelling?)
• Know your resources, (student help, library hours, tutoring locations, etc.) if you don't know and need help....ask!!

DISCUSSION BOARDS:

• Use complete sentences in discussion boards.  DO NOT use abbreviated language used in text messaging. 
• Use spell check. 
• Address classmates in a non-threatening tone of voice; refrain from insults, slurs, insensitive comments and slang. 
• Please be respectful or classmates on the discussion boards.

EXAMINATIONS:

Exams are to be taken INDIVIDUALLY.  If at student is caught participating in group testing, he/she will automatically receive a "0" and will be subject to further disciplinary actions as outlines in the AC Students Rights & Responsibilities. 

Plagiarism, Cheating and Individual Work Ethic

Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question.

A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426

Grading Criteria

GRADING SCALE:

            90 - 100%         =          A          Excellent

            80 -   89%         =          B          Above Average, Very Good

            70 -   79%         =          C          Average, Good

            60 -   69%         =          D          Poor, but passing

            Below 60%        =          F          Failing

Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.

Weighted Total:

30% Assignments and attendance

25% Project

15% Discussion Board

15% Peer Evaluation

15% Exams               

100% Total Grade

ASSIGNMENTS:

Weekly assignments MUST be typed and submitted into Blackboard.  Assignments are due by 7:00 p.m. on Wednesdays.    Late assignments will be docked 10% per day. Assignments will permanently close one week past the due date.  Extenuating circumstances will be considered, if communicated BEFORE the due date. 

EXAMINATIONS:

Examinations will consist of essay, true-false, multiple choice, matching or short answer questions. Final Examination will be comprehensive.  Should you have an emergency, contact me in ADVANCE before 7:00.  Tests taken more than a week from the original test date will result in docked or a zero grade.  There are no make-up exams. 

WITHDRAWAL POLICY: 

It is the responsibility of the student to initiate drop or withdrawal procedures through Instructor of the course. Students who stop attending class but do not officially drop or withdraw from this course will receive a grade of F if their average falls below a 60.   PLEASE communicate with the instructor to discuss options before considering dropping the class!  Once the class is dropped, all grade records are deleted in Blackboard and can not be accessed again. 

April 21st is the last date to withdraw.

***If after four weeks of coursework, a student’s grade is under a 70, an academic retention alert will be sent to advisor and financial aid department.

Accessing Grades Online:

To view your current course grades:

• Go to www.actx.edu, click on AC Connect anf log in using your ACNetID and password
• Click on MRKT-2333
• Click on My Grades on the menu to the left.

Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation and attitude.

To view your Final course grades:

• Go to www.actx.edu, click on AC Connect and log in using your ACNetID and password
• Scroll down to Self Service on bottom right of the page, and click on Current Student.
• Under current student, click on Academic Profile and click on Grades.

Be aware that the Family Educational Rights and Privacy Act of 1974 (as amended) does not permit instructors to disclose information regarding grades over the phone, via email, or to a third party. Therefore, if you need to discuss your grades, you must do so in person.

Attendance

Calendar

Additional Information