ST - Social Media Tools Syllabus for 2016-2017
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As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc

Amarillo College Tutoring for Success Policy:

Administrative Drop Policy

Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016

Student Withdrawal Procedures

Students who wish to withdraw from a class must:

• consult with their instructor to obtain a signed academic withdrawal request form to submit to the AskAC department for processing
• consult with the financial aid office if receiving financial aid
• consult with the Veterans Benefit Coordinator if receiving veteran benefits
• consult with their academic advisor to determine how withdrawing may affect their enrollment in future semesters
  • NOTE:  The Texas Education Code stipulates that students attending Texas institutions of higher education for the first time fall 2007 and later may not withdraw from more than six courses during their academic career, including courses from which transfer students have withdrawn at other Texas institutions of higher education. (Senate Bill 1231) Rule 4.10.

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The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students.  If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Course

ETWR-1391-001 ST - Social Media Tools

Prerequisites

Course Description

Topics address recently identified current events, skills, knowledge and/or attitudes and behaviors pertinent to the technology or occupation and relevant to the professional development of the student. This course was designed to be repeated multiple times to improve student proficiency.

Student Resources Student Resources Website

Department Expectations

Occupational License Disclaimer

Hours

(3 sem hrs; 3 lec)

Class Type

Online Course

Syllabus Information

Textbooks

Required:

Likeable Social Media 
Dave Kerpen
ISBN: 978-0-07-183632-6

Born to Blog
Mark W. Schaefer and Stanford A. Smith
ISBN: 978-0-07-181116-3

Additional required readings online.

Supplies

You must have access to a desktop or laptop computer (PC or Mac) with Internet access. Blackboard is not optimized for mobile devices and the app stinks.

Student Performance

Assessment based on the ability to:

• Complete a semester-long project involving planning, executing, and evaluating a blog and supporting social media.
   
• Demonstrate an understanding of the strategic use of new and social communication technologies for businesses, organizations, and individual advancement.
   
• Apply key concepts relevant to social media to advance understanding of how social networks are manifested in an online environment.
   
• Utilize technology to improve critical thinking and writing.
   
• Complete Hootsuite University Certification

Apply basic strategic applications of social media tools, with a focus on 4 key intertwined areas:
 

• Monitoring: Strategies for identifying, cultivating, monitoring, and analyzing information on the social/real-time web.
   
•  Metrics: Strategies for setting goals and what to measure on social media.
   
• Optimization: Strategic use of optimization strategies to maximize potential exposure to communicate content online.
   
• Engagement: Strategies for targeting and engaging potential publics online.

Students Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Grading Criteria

Blogs/Social: 20%
Social Media Spreadsheet: 20%
Tests: 20%
Hootsuite Certification: 20%
Final: 20%

Attendance

Calendar

Additional Information

Office Hours: 
Monday to Friday
8am to 5pm

806-371-5411