Introduction to Advertising Syllabus for 2016-2017
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Administrative Drop Policy

Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016

Student Withdrawal Procedures

Students who wish to withdraw from a class must:

• consult with their instructor to obtain a signed academic withdrawal request form to submit to the AskAC department for processing
• consult with the financial aid office if receiving financial aid
• consult with the Veterans Benefit Coordinator if receiving veteran benefits
• consult with their academic advisor to determine how withdrawing may affect their enrollment in future semesters
  • NOTE:  The Texas Education Code stipulates that students attending Texas institutions of higher education for the first time fall 2007 and later may not withdraw from more than six courses during their academic career, including courses from which transfer students have withdrawn at other Texas institutions of higher education. (Senate Bill 1231) Rule 4.10.

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Course

COMM-2327-001 Introduction to Advertising

Prerequisites

Course Description

Fundamentals of advertising including theory and strategy, copywriting, design and selection of media.

Student Resources Student Resources Website

Department Expectations

Occupational License Disclaimer

Hours

(3 sem hrs; 3 lec)

Class Type

Hybrid

Syllabus Information

Textbooks

Lane, R., King, K., Reichert, T. (2011). Kleppner’s Advertising Procedure. (18^th ed.). Pearson Education Inc. ISBN: 0-13-611082-7

Supplies

Internet access

Note-taking materials

Materials to create a campaign project due near the end of the semester. 

Student Performance

Students are encouraged to ask questions and to participate in class discussions in the spirit of sharing and gaining knowledge. Thorough and well-organized class notes will prove extremely helpful in preparing for quizzes, exams and the final campaign project.

Students are expected to comply with the publication Student Rights & Responsibilities available through the office of Dean of Students. 

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Students are expected to be in class.

• Students will arrive for class on time. Consistent late arrival will impact your final class participation grade.

• Rudeness and disrespectful conduct will not be tolerated.

• Cell phones should not be used in the classroom.

• Any student caught plagiarizing or cheating will receive a failing grade in this course.

• No administrative withdrawals will be initiated by the instructor. 

Grading Criteria

Grades in this course will consist of the following:

 

Campaign Project	40%
Advertising Example Posts	10%
Three Online Exams	30%
Campaign Milestone Assignments	10%
Participation/ Attendance	10%
Total	100%

 

Grading Scale:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 59 or below 

Attendance

Regular attendance in class is required if the student is to do well in the course. The instructor reserves the right to lower the final course grade in light of poor attendance/online participation. Students who miss one or zero classes during the semester will receive 100% for their attendance/participation grade.

There will be no instructor-initiated withdrawals from this class. Students are responsible for dropping or withdrawing from this course as necessary. No official warnings will be given to students when excessive absences jeopardize the successful completion of the course. 

Calendar

Additional Information

No additional information available