Principles of Marketing Syllabus for 2016-2017
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Administrative Drop Policy

Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016

Student Withdrawal Procedures

Students who wish to withdraw from a class must:

• consult with their instructor to obtain a signed academic withdrawal request form to submit to the AskAC department for processing
• consult with the financial aid office if receiving financial aid
• consult with the Veterans Benefit Coordinator if receiving veteran benefits
• consult with their academic advisor to determine how withdrawing may affect their enrollment in future semesters
  • NOTE:  The Texas Education Code stipulates that students attending Texas institutions of higher education for the first time fall 2007 and later may not withdraw from more than six courses during their academic career, including courses from which transfer students have withdrawn at other Texas institutions of higher education. (Senate Bill 1231) Rule 4.10.

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Course

MRKG-1311-003 Principles of Marketing

Prerequisites

Course Description

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Student Resources Student Resources Website

Department Expectations

Occupational License Disclaimer

Hours

(3 sem hrs; 3 lec)

Class Type

Hybrid

Syllabus Information

Textbooks

 Basic Marketing, 19th Edition
Author: Perreault, Cannon, McCarthy
Publisher: McGraw Hill, Irwin

ISBN: 0078028981

Supplies

Student Performance

1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7

2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7

3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15

4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7

5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7

6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15

7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15

8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12

9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12

10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15

 

*Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)

Information: Acquires and uses information

Interpersonal: Works with others, serves clients, exercises leadership

Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).

Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.

 

 

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

Be on time and prepared for classroom discussion.

You are expected to behave in the classroom, in a manner that is supportive of the learning environment. Behaviors that are not supportive include, but are not limited to: tardiness/leaving early; electronic device noises; talking during lectures; abusive, offensive, or disrespectful language; abusive, offensive, or disrespectful demeanor toward AC faculty, staff, students and/or property. 

BEST PRACTICES:

• If this is your first online class, get into Blackboard and "get lost"
• Log into Blackboard frequently to see what is due for the week (check the college email several times a week to stay informed)
• Plan ahead if you have limited internet access
• Communicate, communicate, communicate with your instructor
• USE SPELL CHECK  (What do you think about the person or an articles with incorrect spelling?)
• Know your resources, (student help, library hours, tutoring locations, etc.) if you don't know and need help....ask!!

DISCUSSION BOARDS:

• Use complete sentences in discussion boards.  DO NOT use abbreviated language used in text messaging. 
• Use spell check. 
• Address classmates in a non-threatening tone of voice; refrain from insults, slurs, insensitive comments and slang. 
• Please be respectful or classmates on the discussion boards.

EXAMINATIONS:

Exams are to be taken INDIVIDUALLY.  If at student is caught participating in group testing, he/she will automatically receive a "0" and will be subject to further disciplinary actions as outlines in the AC Students Rights & Responsibilities. 

Plagiarism, Cheating and Individual Work Ethic

Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question.

1. A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426

Grading Criteria

GRADING SCALE:

            90 - 100%         =          A          Excellent

            80 -   89%         =          B          Above Average, Very Good

            70 -   79%         =          C          Average, Good

            60 -   69%         =          D          Poor, but passing

            Below 60%        =          F          Failing

Instructor reserves the right to subjectively influence the final grade relative to class attendance, participation, and attitude.

Weighted Total:

30% Marketing Project

10% Peer Evaluation & Attendance

15% Assignments

15% Quizzes

30% Final Exam

100% Total Grade

ASSIGNMENTS: Weekly assignments MUST be typed and submitted into Blackboard.  Assignments are due by 11:59 p.m. on Tuesdays. Assignments are not accepted late. You will have 7 days to complete assignments which is sufficient time if you plan ahead. Examinations will consist of true-false and multiple choice questions. hould an emergency arise, contact the instructor in ADVANCE before the test deadline.  If contact is NOT MADE BEFORE deadline, a 0 will be given for that test grade. Once exams are closed, they will NOT be opened again. Final Examination will be comprehensive. WITHDRAWAL POLICY:  It is the responsibility of the student to initiate drop or withdrawal procedures through the Registrar’s office. Students who stop attending class but do not officially drop or withdraw from this course will receive a grade of F if their average falls below a 60.   PLEASE communicate with the instructor BEFORE the class is dropped to discuss options!  Once the class is dropped, all grade records are deleted in Blackboard and can not be accessed again.  November 17th is the last date to withdraw. ~~***If after four weeks of online coursework, a student’s grade is under a 70, an academic retention alert will be sent to advisor and financial aid department. Accessing Grades Online: To view your current course grades: Go to www.actx.edu, click on AC Connect anf log in using your ACNetID and password Click on MRKG-1311 Click on My Grades on the menu to the left. To view your Final course grades: Go to www.actx.edu, click on AC Connect and log in using your ACNetID and password Scroll down to Self Service on bottom right of the page, and click on Current Student. Under current student, click on Academic Profile and click on Grades. Be aware that the Family Educational Rights and Privacy Act of 1974 (as amended) does not permit instructors to disclose information regarding grades over the phone, via email, or to a third party. Therefore, if you need to discuss your grades, you must do so in person.

Attendance

Calendar

Additional Information