Introduction to Advertising Syllabus for 2016-2017
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Course

COMM-2327-001 Introduction to Advertising

Prerequisites

Course Description

Fundamentals of advertising including theory and strategy, copywriting, design and selection of media.

Student Resources Student Resources Website

Department Expectations

Occupational License Disclaimer

Hours

(3 sem hrs; 3 lec)

Class Type

Hybrid

Syllabus Information

Textbooks

Lane, R., King, K., Reichert, T. (2011). Kleppner’s Advertising Procedure. (18^th ed.). Pearson Education Inc. ISBN: 0-13-611082-7

Supplies

Internet access

Note-taking materials

Materials to create a campaign project due near the end of the semester

Student Performance

Students are encouraged to ask questions and to participate in class discussions in the spirit of sharing and gaining knowledge. Thorough and well-organized class notes will prove extremely helpful in preparing for quizzes, exams and the final campaign project.

Students are expected to comply with the publication Student Rights & Responsibilities available through the office of Dean of Students. 

Students Rights and Responsibilities

Student Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

• Students are expected to be in class.

• Students will arrive for class on time. Consistent late arrival will impact your final class participation grade.

• Rudeness and disrespectful conduct will not be tolerated.

• Cell phones should not be used in the classroom.

• Any student caught plagiarizing or cheating will receive a failing grade in this course.

• No administrative withdrawals will be initiated by the instructor. 

Grading Criteria

Grades in this course will consist of the following:

 

Campaign Project	40%
Advertising Example Posts	10%
Three Online Exams	30%
Campaign Milestone Assignments	10%
Participation/ Attendance	10%
Total	100%

 

Grading Scale:

A = 90-100

B = 80-89

C = 70-79

D = 60-69

F = 59 or below 

Attendance

Regular attendance in class is required if the student is to do well in the course. The instructor reserves the right to lower the final course grade in light of poor attendance/online participation. Students who miss one or zero classes during the semester will receive 100% for their attendance/participation grade.

There will be no instructor-initiated withdrawals from this class. Students are responsible for dropping or withdrawing from this course as necessary. No official warnings will be given to students when excessive absences jeopardize the successful completion of the course. 

Calendar

Additional Information

Course Objectives and Goals: This course is set up for the student to gain a broad understanding of the purpose and function of advertising in U.S. economic and social system in order to better understand its role in the marketing mix and its impact on society. It is designed to aid the student in becoming increasingly aware of the fact that effective advertising is based on substantial research, planning and analytical and creative thinking. The student learns the methods and procedures employed in developing the objectives, strategies and tactics employed in an advertising campaign in order to improve his or her ability to evaluate advertising more objectively and more insightfully.

 

Learning Outcomes Upon successful completion of this course, students will:

• Identify types, functions, and characteristics of historical and modern advertising.

• Demonstrate understanding of advertising in the

   economic and social system.

• Demonstrate understanding of advertising regulations and ethical implications.

• Analyze advertising content and media strategy.

• Identify various tools and technologies employed in producing advertising messages.

 

Student email: In order to receive your AC Connect Email, you must log in through AC Connect at http://acconnect.actx.edu

I will correspond via email on a regular basis, it is the student’s responsibility to frequently check his or her student email.