Student Office Hours: M&W 11:30am - 12:15pm & T&TH 3:30pm -3:45pm by Appt.
Other days and time may be available by appointment
Collusion is defined as “the unauthorized collaboration with another person or by any other means, including artificial intelligence (AI) and computer translators, in preparing work for fulfillment of course requirements.” Using AI like (ChatGPT or Google Gemini) to create a document is considered colluding. <strong>The use of Generative Artificial Intelligence on specific assignments is at the discretion of the instructor. </strong>
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
ARTC-1349-001 Art Direction I
Prerequisite: ARTC 1313
Creation of projects in art direction for advertising graphic campaigns for products, services or ideas. Topic include all campaign procedures from initial research and creative strategy to final execution and presentation of a comprehensive project.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 2 lec, 4 lab)
On Campus Course
No textbooks available
No performance information available
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
PERSONAL RESPONSIBILITY
ETHICS
Plagiarism:
(language and content adapted from University of Indiana)
Taking the words of others or presenting the ideas of others as your own not only prohibits you from learning the skills necessary to be a successful designer, it also violates the College’s Code of Academic Integrity.
There will be zero tolerance for plagiarism and cheating. You cannot submit work prepared for another course—if you want to re-use research done in previous courses, discuss details with me before you start on project.
Copyright Law Infringement:
It is the entire responsibility of the student to seek proper copyright clearance to
ensure that there is no copyright infringement occurring in his/her design portfolio.
The instructor is absolutely not responsible for the students’ choices regarding their portfolios. Although the instructor is a practitioner in the visual arts field and has some knowledge of copyright issues, the instructor is not a copyright lawyer and cannot give definitive advice regarding copyright law.
Ethics Statement:
At Amarillo College, Graphic Design Program is a pre-professional program, which endorses the highest standards of professional conduct and ethics in all participants. Many of these standards are established by the AIGA, GDEA, and NASAD, all widely recognized national and governmental professional design and educational organizations. Therefore, lack of respect, dishonesty, cheating, deception, or plagiarism, (using or claiming the ideas of another as one’s own) is not acceptable.
Consequences:
Violations of academic integrity will be reported to the Dean of Liberal Arts at Amarillo College and will result in penalties ranging from zero credit for the assignment to an F in the class, depending upon the severity of the offense and whether a prior record of academic dishonesty exists.
GRADING
Points Breakdown: Grade Scale: (% of possible points)
150 pts: Exercises A 90-100%
250 pts: Project 1 B 80-89%
250 pts: Project 2 C 70-79%
250 pts: Project 3 D 60-69%
100 pts: Participation/Attendance F 0-59%
1,000pts: TOTAL
Grading Rational (based on a possible total of 1000 pts for the course). Be aware that it may be necessary to change the total points available for the course or individual assignment values, but grading scale will remain the same.
ATTENDANCE POLICY
Attendance for all classes including lectures, critiques and work sessions is mandatory. Students are expected to come to class prepared to work, with materials and supplies, and work productively in class for all scheduled studio time. Attendance will be taken during the first five minutes of class. If you arrive late, make sure you speak to the instructor at the end of the class to get a “tardy”, otherwise an absence will be
recorded. Leaving early without an excuse may be recorded as an absence.
Excused absence:
An excused absence is usually characterized by an unforeseen life or death situation (one’s own or immediate family), or a personal sickness. Excused status will be determined by the instructor. However, a doctor’s note brought to the following class will guarantee excused status, as well as institutional excuses. Please DO NOT show
up to class sick. Stay home and get well when you’re feeling unwell. There will be
the option to meet with me remotely via Zoom to keep up with class material.
Impact:
All students must notify the instructor in case of absences before missed classes.
Any unexcused absences will impact your grade:
3 unexcused absences will result in ONE letter grade lower.
5 unexcused absences will result in a FAILING GRADE.
3 unexcused late arrivals or early departures equals ONE absence.
In this course you will be working on several parts and aspects of a semester long branded campaign. Preparation of these projects will be helpful in building a portfolio comprised of completed graphic design and/or animation projects.
The goals of the class are to create a complete set of projects for one client. This will include developing an individual plan for refining your project/campaign, creating multiple pieces of design work that relate and build off you each other much like a real-client.
Progress Review
The instructor should be able to see a solid, clear picture of where you're going with the items in question, not just you telling me about it. There should be some materials comped up at least, and examples or plans for other things. You may present these items early if you wish, after daily lecture and review of date-specific items are completed, or within student office hours. You just need to have these items reviewed by the date specified.
You will be working on several projects. Some of these pieces will likely be multi-part. Since this class is meant to enhance your portfolio, and you differ from everyone else in the class, the nature of projects you will work on will differ. You should not be concerned with the amount of work others are doing, unless it helps to work more efficiently. You should be concerned with improving yourself as a designer. You will be graded individually, but fairly.
All exercises and projects in this class should be thought of as potential future portfolio pieces.
Presentations:
You will take the podium: one to present your initial vision for your project, and again to take the class through your project from concept to the current state of your project. Discuss struggles you had, how you arrived at solutions, and why the approach you ultimately took is the right one for the assignment, and its messaging to its target audience.
Work Development & Process:
Projects are expected to be explored, developed and refined through a process of student work and initiative combined with instructor and peer feedback. For this reason, work that is turned in on critique day should show the completion of this process. If you turn in a project that is a departure from what has been discussed and reviewed prior to critique day, your project will not be accepted. This shows a lack of respect for the process of feedback and revision, and would be unacceptable in a true work environment.
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