Student Office Hours: M&W 11:30am - 12:15pm & T&TH 3:30pm -3:45pm by Appt.
Other days and time may be available by appointment
Collusion is defined as “the unauthorized collaboration with another person or by any other means, including artificial intelligence (AI) and computer translators, in preparing work for fulfillment of course requirements.” Using AI like (ChatGPT or Google Gemini) to create a document is considered colluding. <strong>The use of Generative Artificial Intelligence on specific assignments is at the discretion of the instructor. </strong>
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
ARTC-1327-001 Typography
Prerequisite: ARTC 1325
A study of letterforms and typographic concepts as elements of graphic communication. Emphasis on developing a current, practical typographic knowledge based on industry standards.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 2 lec, 4 lab)
On Campus Course
Thinking with Type by Ellen Lupton is an excellent book, and while not mandatory, it is highly
recommended. You can also find much of the book’s content here: www.thinkingwithtype.com.
Epson600 Sure Color Ink Cartridge (there are eight toners you will be assigned
one to purchase from the AC Book Store)
Storage device 2 gb or higher (thumb-drive, external hard drive)
Drawing pencil
A standard spiral notebook for taking notes is recommended but not required.
(You may take notes in your sketchbook if you wish)
Students may be required to buy a domain name ($12-$20).
COURSE FORMAT
END-OF-COURSE-OUTCOMES:
COURSE STRUCTURE/APPROACH
Projects:
1. LOGO OR PHOTOGRAPHER WEBSITE
2. INFOGRAPHIC WEBSITE
3. TBD
Exercises:
There will be work exercises, some in class and some to take home. Participation in those exercises will be part of your overall grade.
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
PERSONAL RESPONSIBILITY
Follow directions and read the course material carefully. If something is not clear to you, it is your responsibility to let the instructor know. I will be glad to review the material with you.
Arrive at class on time. Demonstrations and presentations will not be repeated
if you are late or absent. If you are absent, it is your responsibility to find out what was done during class and to be prepared with the required homework.
You should expect to complete each assignment with the highest caliber of craftsmanship. Craft will greatly affect grades. All final projects will be presented professionally.
4. This is an inclusive, supportive, and safe learning environment. Please keep
an open mind and respect other’s ideas. Micro-aggressions and racist remarks and behavior will not be tolerated in this classroom.
ETHICS
Plagiarism:
Directly quoting another person’s actual words, whether oral or written;
Using another person’s ideas, opinions, or theories;
Paraphrasing the words, ideas, opinions, or theories of others, whether oral or written;
Borrowing facts, statistics, or illustrative material; or
Offering materials assembled or collected by others in the form of projects or collections without acknowledgment.
(language and content adapted from University of Indiana)
Taking the words of others or presenting the ideas of others as your own not only prohibits you from learning the skills necessary to be a successful designer, it also violates the College’s Code of Academic Integrity.
There will be zero tolerance for plagiarism and cheating. You cannot submit work prepared for another course—if you want to re-use research done in previous courses, discuss details with me before you start on the project.
Copyright Law Infringement:
It is the entire responsibility of the student to seek proper copyright clearance to ensure that there is no copyright infringement occurring in his/her design portfolio.
The instructor is absolutely not responsible for the students’ choices regarding their portfolios. Although the instructor is a practitioner in the visual arts field and has some knowledge of copyright issues, the instructor is not a copyright lawyer and cannot give definitive advice regarding copyright law.
Ethics Statement:
At Amarillo College, Graphic Design Program is a pre-professional program, which endorses the highest standards of professional conduct and ethics in all participants. Many of these standards are established by the AIGA, GDEA, and NASAD, all widely recognized national and governmental professional design and educational organizations. Therefore, lack of respect, dishonesty, cheating, deception, or plagiarism, (using or claiming the ideas of another as one’s own) is not acceptable.
Consequences:
Violations of academic integrity will be reported to the Dean of Liberal Arts at Amarillo College and will result in penalties ranging from zero credit for the assignment to an F in the class, depending upon the severity of the offense and whether a prior record of academic dishonesty exists.
Check BBL for due dates as well as project instructions and posted schedule. Due dates will also be announced in class.
Grades will be based on the completion of assignments, the execution of the design objectives, and delivering each process step on the assigned due dates. For every time a process step is missing on the assigned due date, 5 points will be deducted of the final score. Save all variations and process steps of your projects, as you will be asked to submit them with your final projects.
If you are unhappy with your final grade on a project, you can rework and resubmit the design part within 7 days the assignment’s return. Points deducted because the project was late, lack of craftsmanship, or missed process steps cannot be earned back. This does not apply to the final project as there is no time for any resubmissions after finals week.
Points Breakdown:
150 pts: Exercises & Quizzes
250 pts: Project 1
250 pts: Project 2
250 pts: Project 3
100 pts: Participation/Attendance
1000 pts: TOTAL
Grade Scale: (% of possible points)
Grading Rational (based on a possible total of 1000 pts for the course). Be aware that it may be necessary to change the total points available for the course or individual assignment values, but grading scale will remain the same.
Attendance for all classes including lectures, critiques and work sessions is mandatory. Students are expected to come to class prepared to work, with materials and supplies, and work productively in class for all scheduled studio time. Attendance will be taken during the first five minutes of class. If you arrive late, make sure you speak to the instructor at the end of the class to get a “tardy”, otherwise an absence will be recorded. Leaving early without an excuse may be recorded as an absence.
Excused absence:
An excused absence is usually characterized by an unforeseen life or death situation (one’s own or immediate family), or a personal sickness. Excused status will be determined by the instructor. However, a doctor’s note brought to the following class will guarantee excused status, as well as institutional excuses. Please DO NOT show up to class sick. Stay home and get well when you’re feeling unwell. There will be
the option to meet with me remotely via Zoom to keep up with class material.
Impact:
All students must notify the instructor in case of absences before missed classes.
Any unexcused absences will impact your grade:
3 unexcused absences will result in ONE letter grade lower.
5 unexcused absences will result in a FAILING GRADE.
3 unexcused late arrivals or early departures equals ONE absence.
COURSE STRUCTURE/APPROACH
This course will combine lectures, presentations and demonstrations with exercises to introduce advanced typographic concepts and build upon type and design principles. Students will be encouraged to expand their creativity and explore unique solutions to the new exercises and projects, with an enhanced emphasis on the ability to think conceptually about design problems.
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04/30/25 11:55 AM