BYRD Business Building, Room 342
Clear communication boundaries are a staple of the professional world. These guidelines ensure you receive the highest quality of support while maintaining the efficiency required of a business environment.
Student Support Hours (Office Hours): These are dedicated hours for one-on-one tutoring, question-and-answer sessions, and collaboration. You are encouraged to use this time to discuss concerns or projects.
Summer = Online Only. An appointment must be scheduled by sending an email at least 24 hours in advance. Availability is limited to Monday - Thursday 8:00 am - 10:00 am.
Communication Standards:
Email (Preferred): Dr. Stovall checks email regularly and typically responds within 12 hours. However, emails are only monitored Monday–Friday, 8:00 AM – 5:00 PM. Allow a full 24 hours for a response before follow-up.
Phone: The office number provided is a campus landline. It cannot receive text messages. Because Dr. Stovall is frequently in the classroom or at meetings, email is the most reliable contact method.
Weekend Policy: Emails are not checked over the weekend. Planning your work week to finish by Friday ensures you have access to instructor support before the Sunday deadline.
In business, you must direct technical issues to the correct department (IT) rather than your supervisor.
Blackboard/College Access: For technical difficulties, contact AskAC immediately at 806.371.5000 or [click here]. Dr. Stovall is a subject matter expert, not a technical support technician.
McGraw Hill Connect: Issues must be directed to the publisher's technical support (see "Start Here" folder). Note: Google Chrome is the only supported browser for Connect.
Computer Literacy & Google Docs: Support for basic computer navigation or file merging must be addressed via the Tutoring Center.
If you experience a Blackboard error that prevents a submission:
Take an immediate screenshot or video recording of the error.
Ensure the date and timestamp are visible in the shot.
Send an immediate email to Dr. Stovall explaining the situation with the screenshot attached. Without timestamped evidence, technical claims cannot be verified.
Professional success is built on a buffer. While the hard deadline is Sunday [except for Week 8], treat Friday at 5:00 PM as your personal deadline. This ensures that if a "life" or "tech" emergency happens over the weekend, you have already completed your obligations. It also ensures you can receive instructor assistance during business hours if you hit a roadblock.
Academic integrity is the foundation of professional credibility. All students are required to review the Department's Academic Integrity Policy. By participating in any assignments, simulations, or course materials, you certify that you have read, understood, and agree to uphold these standards. The burden of proof for the originality of all work rests solely with the student.
Collusion is defined as “the unauthorized collaboration with another person or by any other means, including artificial intelligence (AI) and computer translators, in preparing work for fulfillment of course requirements.” Using AI like (ChatGPT or Google Gemini) to create a document is considered colluding. The use of Generative Artificial Intelligence on specific assignments is at the discretion of the instructor.
Amarillo College prohibits discrimination and harassment based on sex, including sexual harassment, sexual assault, dating violence, domestic violence, and stalking, under Title IX and Texas Education Code §51.253–255. Faculty and staff are mandatory reporters and must share any related concerns with the Title IX Coordinator at titleix@actx.edu. Reports and additional information are available at https://www.actx.edu/hr/title-ixtitle-ix. Confidential counseling and advocacy services are available through the Counseling Center and Advocacy & Resource Center.
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
MRKG-1311-003 Principles of Marketing
Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.
Student Resources Student Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
Hybrid
Connect Access Code Required
Computer/tablet (Be aware: not all class objectives can be accessed on tablets or smartphones)
Ability to access the course in Blackboard through AC Connect to submit assignments. Students MUST have the ability to access the course in Blackboard through AC Connect to submit assignments, take exams, participate in discussion boards and team projects (www.actx.edu)
*If you don't have computer and printer access as home, make sure you locate the computer lab of your choice on campus to complete your assignments on time.
Technical support and assistance to log on to the course:
AC Connect / Blackboard Support Information
For telephone support, call AskACat 371-5000.
For hands-on technical support, visit the Student Help Center.
Also see the AC Connect Student Resources online help.
The primary objective of this course is to educate students on the principles and practices of selling in modern business environments. Additionally, we aim to equip students with the knowledge and skills necessary to excel in sales roles and navigate the complexities of the selling process. Throughout this course, students will gain insights into the following:
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
Section 1: Your Role in a Successful Semester
In Class:
Outside Class:
“I certify that the work presented is entirely my own original creation. I affirm that I have not used any AI-generated content, nor have I copied or plagiarized any part of this assignment from external sources, including websites, articles, or other individuals. I acknowledge that any failure to comply with this policy, including submitting work that is not of my own origin, may result in academic penalties, including but not limited to a failing grade for the assignment or course. I understand the importance of academic integrity and pledge to uphold these standards in all aspects of my work.”
Section 2: Communication Expectations & Email Etiquette
Subject: BUSG:2309-001, Chapter 1 Question
Dear Dr. Stovall,
I will be absent on October 1 due to a family obligation. I’ve reviewed the syllabus and am working on the Chapter 1 assignment and Week 1 discussion board. For question 3, should I provide a specific example or a general reflection?
Thank you for your guidance.
Sincerely,
Michael Scott
Section 3: Mandatory Tutoring & Academic Support
1. Why This Policy Exists
2. How It Works
Step 1: Notification
Step 2: Schedule Tutoring
Step 3: Follow-Up
3. What happens if you don’t complete tutoring?
Section 4: Technology Requirements & Online Learning Expectations
1. What You’ll Need
2. Tech Skills You Should Have
3. Tech Support & Resources
Section 5: Final Notes & Withdrawal Policy
2. Accessing Your Grades
To view current grades:
To view final grades:
3. Grades cannot be shared via phone, email, or with third parties due to FERPA regulations.
4. Additional Course Policies & Success Tips
a. A Safe and Inclusive Learning Environment
This course is committed to fostering a respectful, inclusive, and supportive environment for all students. Every learner is valued, and diverse perspectives are welcomed. Discrimination, harassment, or disrespectful behavior will not be tolerated. Let’s work together to create a space where everyone can thrive.
b. Student Support Resources
If you’re facing challenges—academic, personal, or technical—please check the Student Resource Guide on your Blackboard “Institution” page or contact your Success Coach. Amarillo College offers a wide range of services to support your success.
c. Weekly Time Commitment
d. AI Use Policy
e. Emergencies & Extensions
f. Tips for Success
g. Extra Credit & Make-Up Work
Section 6: Grading & Course Components
Component | Weight |
Semester Project | 20% |
Discussion Boards | 20% |
Module Quizzes | 20% |
Final Exam | 20% |
Assignments | 20% |
Total | 100% |
Grade | Percentage Range | Description |
A | 89.5 – 100% | Excellent |
B | 79.5 – 89.4% | Above Average, Very Good |
C | 69.5 – 79.4% | Average, Good |
| D | 59.5 - 69.5% | Poor, passing |
F | 0 – 59.4% | Failing |
Note: The instructor may consider class participation, attendance, and attitude when finalizing your grade.
Discussion Boards & Participation
Why Discussions Matter
Weekly Expectations
What Makes a Strong Post?
Important Reminders
Semester Project – Group Marketing Project
For this semester-long project, students will operate as a professional marketing agency tasked with solving a business challenge for a real-world client. This simulation requires teams to move beyond academic theory and apply strategic thinking to a live market environment.
Working in assigned groups, you will be responsible for the end-to-end development of a Market Research Brief and a subsequent strategic proposal. Your goal is to identify a specific information gap for your client, design a methodology to gather data, and translate those findings into actionable creative and business insights.
Success in this project is dependent on professional collaboration. Because this is a simulation of a workplace environment, the following standards apply:
Active Participation: Every member is expected to contribute equitably to the research, analysis, and final deliverables. Passive "observation" is not sufficient for a passing grade.
Professional Communication: Teams must maintain consistent, clear, and respectful communication. You are expected to be responsive to your group members and meet all internal and external deadlines.
Accountability: To ensure fairness, your individual grade will be informed by two formal evaluations (at the midpoint and the final). These evaluations are an opportunity to provide honest feedback on the distribution of labor and the quality of contributions within your group.
While the final project represents a collective effort, individual grades may be adjusted based on peer and self-evaluations. Honesty in these assessments is mandatory. In the professional world, team members rarely contribute at identical levels; therefore, it is expected that your scores will reflect the actual reality of your group’s dynamics.
Quizzes, Exams & Assessments
Be aware that the Family Educational Rights and Privacy Act of 1974 (as amended) does not permit instructors to disclose information regarding grades over the phone, via email, or to a third party. Therefore, if you need to discuss your grades, you must do so in person.
Attendance
Attendance Certification Requirement:
To be certified as attending for the census roster, students must complete at least 75% of the Week 1 module by the Sunday deadline. This includes reviewing all required materials and completing any assigned activities or assessments. Failure to meet this requirement may result in being marked as not attending.
Students must arrive on time and be present for all scheduled classes. Students who are late do not have to be admitted by the instructor. If students add or enroll in classes after the first day of class, the students are counted as absent from any missed class meetings.
Classes with a scheduled meeting time (traditional/hybrid):
attendance is required and expected
students are aware of the course meeting times prior to registering for the class and agree to the posted schedule. By registering for this course students are accepting the schedule as written, this includes consideration of work schedules, child care, and other responsibilities.
the student is entering the course agreeing to attend all classes as scheduled unless an extreme emergency prevents them from attending. Extreme (rare) circumstances will be communicated to the instructor within 24 hours of class meeting time.
excused absences will only be considered at the discretion of the instructor and if communicated before the class meeting occurs
students are expected to attend the entire class session without leaving early unless dismissed
Section 7: Attendance & Participation Policies 1. Why Attendance Matters
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Classes without a scheduled meeting time (online):
Student attendance is determined by the instructor and requires substantial participation in the course content, such as working on assignments or participating in a course discussion throughout the week, versus the final hours before a deadline
Students are expected to log in to BlackBoard within the first 48 hours of the weekly module being available. Example: course modules open on Monday at 12:01 am, students are expected to log in and review content, and submit an assignment or discussion board post before Tuesday at 11:59 pm.
Students are expected to address any concerns or questions before Friday at 5:00 pm
Technical obstacles including internet disruptions, personal computers issues, or failure, do not excuse participation in the class. Amarillo College provides resources to students needing assistance in these areas (see STUDENT RESOURCES).
Principles of Marketing (MRKG 1311) Calendar
Instructor reserves the right to modify this schedule as needed during the semester.
Week | Textbook Readings | Assignments | Due | Discussion Boards |
Week 1 | Chapter 1 Chapter 2 | Learning Contract (Start Here Folder) Module 1 Smart Book Module 1 Quiz [Group] Semester Project Hyperlink [Individual] Semester Project Journal | Due Sunday at 11:59 pm Due Sunday at 11:59 pm Due Sunday at 11:59 pm Due Sunday at 11:59 pm Due Sunday at 11:59 pm | Marketing Value and Strategy 1 Original post due Tuesday, 3 peer responses Sunday |
Week 2 | Chapter 3 Chapter 4 | Module 2 Smart Book Module 2 Quiz [Group] Semester Project: Market Research Brief [Individual] Semester Project Journal | Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm | Evaluating Opportunity and Focusing Strategy 1 Original post due Tuesday, 3 peer responses Sunday |
Week 3 | Chapter 5 Chapter 6 | Module 3 Smart Book Module 3 Quiz [Individual] Semester Project Journal | Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm | Final Consumers & Business Consumers 1 Original post due Tuesday, 3 peer responses Sunday |
Week 4 | Chapter 7 Chapter 8 Chapter 9 | Module 4 Smart Book Module 4 Quiz [Individual] Semester Project Journal [Individual] Semester Project Evaluation - Mid Terms | Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm | Elements of Product Planning 1 Original post due Tuesday, 3 peer responses Sunday |
Week 5 | Chapter 10 Chapter 11 Chapter 12 | Module 5 Smart Book Module 5 Quiz [Individual] Semester Project Journal | Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm | Distribution 1 Original post due Tuesday, 3 peer responses Sunday |
Week 6 | Chapter 13 Chapter 14 | Module 6 Smart Book Module 6 Quiz [Individual] Semester Project Journal | Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm | Promotion/Personal Selling 1 Original post due Tuesday, 3 peer responses Sunday |
Week 7 | Chapter 15 Chapter 16 | Module 7 Smart Book Module 7 Quiz [Group] Semester Project [Individual] Semester Project Journal [Individual] Semester Project Evaluation - End of Term | Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm Sunday at 11:59 pm | Advertising and Publicity 1 Original post due Tuesday, 3 peer responses Sunday |
Week 8 |
| Practical Connection Assignment Final Exam | Wednesday at 11:59 pm Wednesday at 11:59 pm | Final Thoughts 1 Original post due Tuesday by 11:59 pm |
Accommodations/Modifications beyond Disability Services:
Instructor policy: As your instructor, I will provide any accommodations required by Disability Services upon receipt of the Student Accommodation Plan. Please know that I am here to support you to the best of my ability and can provide additional tools and resources that specifically support this course and its objectives (some are listed below). Disability Services works closely with each instructor to support student success, however, Disability Services is limited on the options they can provide through the accommodation plan. It is important to know that we all work better when we work as a team. Disability Services cannot disclose your disability to the instructor without your consent, just as the instructor cannot disclose your course grade/status without your consent. If you are comfortable discussing your specific disability or concern with the instructor, we are able to better formulate a strategy for success - together.
As a student, it is your responsibility to visit Disability Services and find out if its services and accommodations are suitable for your specific needs. It is not necessary to inform the school of your specific needs and it is completely voluntary. However, if you want the school and instructor to make school adjustments for you, you will need to inform Disability Services of your disability and, most likely, provide evidence of your disability.
Amarillo College has several computers equipped with text-to-speech, speech-to-text, and graphics organizing programs to assist students with learning disabilities. The Disabilities Coordinator is available to work with students, individually or in small groups, who have problems with organization, time management, or study skills. These services are open to all students, with the use of assistive technology and learning skills prioritizing students with documented learning disabilities.
Technology Requirements and Expectations:
This course requires the use of technology. While students are not expected to have any specific technology for this course, they will need to use technology to access course content, complete and submit assignments, communicate with the instructor and other students outside of scheduled class times.
The university has provided each student with an Amarillo College ID to access institutional resources. Electronic communication with students is expected to take place through the Amarillo College ID and Amarillo College email system.
Expectations
To successfully take an online/hybrid course, you must have access to the Internet and be familiar with a computer. Online courses are not the place to learn how to use a computer! You should have these resources and skills before starting an online/hybrid course. These resources and skills include:
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