Principles of Marketing Syllabus for 2026-2027
Return to Syllabus List

Instructor Information

Course Information

AI Statement

Collusion is defined as “the unauthorized collaboration with another person or by any other means, including artificial intelligence (AI) and computer translators, in preparing work for fulfillment of course requirements.” Using AI like (ChatGPT or Google Gemini) to create a document is considered colluding. The use of Generative Artificial Intelligence on specific assignments is at the discretion of the instructor.

Title IX and Sexual Misconduct Reporting

Amarillo College prohibits discrimination and harassment based on sex, including sexual harassment, sexual assault, dating violence, domestic violence, and stalking, under Title IX and Texas Education Code §51.253–255. Faculty and staff are mandatory reporters and must share any related concerns with the Title IX Coordinator at titleix@actx.edu. Reports and additional information are available at https://www.actx.edu/hr/title-ixtitle-ix. Confidential counseling and advocacy services are available through the Counseling Center and Advocacy & Resource Center.

Recording Policy

Disability Statement

If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.

Amarillo College Web Accessibility Policy Statement

Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.

If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.

Statement for Mental Health and Advocacy & Resource Center:

As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc

Amarillo College Tutoring for Success Policy:

Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.

Administrative Drop Policy

Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016

Student Withdrawal Procedures

Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.

NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.

Privacy Statement

The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students.  If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .

Statement on State-Authorized Courses at Amarillo College

For-credit academic and workforce education courses offered at Amarillo College are limited to the course options available in the statewide inventory for two-year public institutions. Courses in the state-authorized lower-division Academic Course Guide Manual and Workforce Education Course Manual have specific descriptions that prescribe course content and may include specific student learning outcomes. The Texas Higher Education Coordinating Board (THECB) maintains and regularly updates these manuals. Amarillo College faculty and leaders ensure that these courses are aligned with THECB guidelines and evaluated based on student performance outcomes. Students enrolled in these courses are expected to engage with and learn course content. According to the AC Board of Regents Policy Manual, "faculty members are entitled to academic freedom in the conduct of research and teaching and are tasked with the associated responsibilities" (DGC). Students are entitled to academic freedom in the classroom, as well, and faculty "must not attempt to force on students a personal viewpoint and must at all times allow diversity of opinion" (Amarillo College Academic Affairs Manual).

Course

MRKG-1311-003 Principles of Marketing

Prerequisites

Course Description

Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research.

Student Resources Student Resources Website

Department Expectations

Occupational License Disclaimer

Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:

Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:

Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me

Hours

(3 sem hrs 3 lec )

Class Type

Online Course

Syllabus Information

Textbooks

A hardback book is not required for this course!

You will need the Connect Code for the eBook. All assignments, quizzes, and exams will be available through the eBook. 

            MRKG 1311- Perreault, Essentials of Marketing 18th edition: The link is below.

https://connect.mheducation.com/class/r-mccampbell-25fa2-mrkg-1311-001_1

*If you are not on financial aid, it is less expensive for you to purchase the code for the content in this course directly from McGraw-Hill Connect. 

**All students will have the option to purchase a loose leaf version of book, but it is most definitely not required. (Cost will range $25-$45 depending on where/how you purchase the book.) 

Do not hesitate to email me with any questions that you might have. 

Supplies

https://connect.mheducation.com/class/r-mccampbell-mrkg-1311-004

Tech Support Representatives

Visit the Tech Online Support Center or contact us below:

Hours of Operation:
Sunday: 12:00 PM to 12:00 AM EST
Monday-Thursday: 24 hours
Friday: 12:00 AM to 9:00 PM EST
Saturday: 10:00 AM to 8:00 PM EST

   Phone: (800) 331-5094
   Online: Submit a Support Request
   Chat: Chat with a Representative

Student Performance

1. Identify and discuss the four marketing mix components, the selling process, and its application to all forms of sales. *SCANS Information C5, C7

2. Outline the role of marketing segmentaion in developing a marketing strategy. SCANS* Information C5, C7

3. Outline the economic forces that affect marketing decisions and consumer buying power. SCANS* Systems C15

4. Identify the elements of the communication process between buyers and sellers in business. SCANS* Information C5, C7

5. Identify the psychological differences between consumer buying patterns and business industrial buying decisions. SCANS*Information C5, C7

6. Define the sociological factors that marketers influenceing consumer and organizational decision-making processes. SCANS* System C15

7. Define the global factor that marketers must be aware of that influence consumer and business/industrial buying behavior. SCANS*Systems C15

8. Discuess the processes of interpreting market research data ro forecast industry trends. SCANS* Thinking Skills F7, F8, F9, F12

9. Define how marketing decision makers use marketing research data to better meet consumer needs in a dynamic environment. SCANS* Information C5, C6, C7, Interpersonal C11, C12

10. Discuss eithical issues and legal restrictions of american business and how the afect salespeople. SCANS* Systems C15

*Meets Secretary's Commision on Achieving Necessary Skills (SCANS*)

Information: Acquires and uses information

Interpersonal: Works with others, serves clients, exercises leadership

Systems: Understands complex interrelationships (evaluates, monitors, improves, social, organizational and technological systems).

Thinking Skills: thinks creatively, makes decisions, solves problems, visualizes, and knows how to learn and reason.

Students Rights and Responsibilities

Log in using the AC Connect Portal

In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .

If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".

Expected Student Behavior

AI

As artificial intelligence becomes more prevalent in our daily lives, it is crucial for students to understand the ethical considerations surrounding its use in academic settings. In this course, students are expected to use AI in a manner which upholds the values of academic integrity. In general, the use of AI should never compromise development in critical thinking, research, and analysis. Along that line, the use of AI to generate content, manipulate the tone of work, create data, or summarize/shorten an author’s work for quicker consumption is considered academic dishonesty and strictly prohibited.

Alternatively, students are encouraged towards using AI to assist in research and writing process in ways which encourage the learning process and mitigate menial tasks. For example, students may use AI to create a table to help visualize complex data, develop personalized learning and reading plans, and assist in correcting grammar and spelling errors.

Please note that any unethical use of AI in this course will be considered academic dishonesty and may result in disciplinary action. Students are responsible for ensuring that their use of AI is in compliance with the course policies on academic integrity.

Expectations

Have your book code at the beginning of this term. Technology issues are not acceptable reasons for the submission of late assignments. Students must have access to internet and a computer. The Student Success Center on the Washington Street Campus may be utilized if necessary. Please reach out immediately if you have questions. 

 Quality of Work and Expectations

All written work submitted must:

• Be of professional quality, neatly presented, grammatically correct, and free of spelling and punctuation errors.  
• Be on time. Late or incomplete assignments will not earn full credit. 

Communication 

I will email you through Blackboard, so messages will go to your college email account.  

Generally, I will respond to emails within two working days of receiving them. Please know that responses on weekends may be limited.

Amarillo College Policy

Amarillo College policies and Code of Student Conduct is strictly adhered to when dealing with plagiarism, cheating, and duplication of work product. Any evidence of plagiarism, cheating, or duplication of work product will result in a zero on the work in question. A complete statement regarding scholastic dishonestly can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook at http://catalog.actx.edu/content.php?catoid=12&navoid=426 

Grading Criteria

Grading Scale

Excellent                                    90-100% = A    

Above Average, Very Good         80-90% = B   

Average, Good                            70-79% = C   

Poor, but passing                        60-69% = D       

Failing                                         Below 60% = F

Weighted Totals

Assignments 

Check weekly folders for due assignments and due dates. 

There are no opportunities to earn extra credit.

Late work is not accepted. 

Attendance

HYBRID COURSE

1. attendance is required and expected
2. students are aware of the course meeting times prior to registering for the class and agree to the posted schedule. By registering for this course students are accepting the schedule as written, this includes consideration of work schedules, child care, and other responsibilities. 
3. the student is entering the course agreeing to attend all classes as scheduled unless an extreme emergency prevents them from attending. Extreme (rare) circumstances will be communicated to the instructor within 24 hours of class meeting time.
4. excused absences will only be considered at the discretion of the instructor and if communicated before the class meeting occurs 
5. students are expected to attend the entire class session without leaving early unless dismissed

1. Students are expected to log in to BlackBoard within the first 48 hours of the weekly module being available.  
2. Technical obstacles including internet disruptions, personal computers issues, or failure, do not excuse participation in the class. Amarillo College provides resources to students needing assistance in these areas (see STUDENT RESOURCES).

Withdrawal Policy

The student is responsible to initiate a withdrawal/drop before the due date. (Please review the date below.) 

Students who stop attending the class but do not officially drop/withdraw from this course will receive the letter grade earned. 

Calendar

Additional Information

Important Dates to Remember

First Day of Class:       August 24, 2026

Census Day:                August 31, 2026

Last Day to Drop:         October 6, 2025