My office hours are Monday and Wednesday from 10:30 a.m. to noon, and I am also available at other times by appointment.
I’m happy to meet with you in person, through phone call or Zoom meeting.
Since I am often busy with Student Media responsibilities, the best way to ensure you have my full attention is to email me to schedule an appointment. Setting up an appointment guarantees that I’ll be available and able to focus on your needs. Please don’t hesitate to email me if you have any questions or concerns.
If you have a disability (learning, mental, physical) that affects your ability to participate effectively and have access to any program or service at Amarillo College please contact Disability Services at (806) 345-5639 . Our offices are located in the Enrollment Center, Suite 700. More information may be found at www.actx.edu/disability.
Disability Services facilitates access to all programs and services according to the ADA, Americans with Disabilities Act and Section 504 of the Rehabilitation Act, as well as other federal and state laws.
Amarillo College is committed to providing equal access to all programs and services, including all working, learning, and service environments that affect equal access for persons with disabilities. This commitment to provide equal access and opportunity for persons with disabilities is in compliance with federal and state law. Amarillo College also strives to provide Electronic and Information Resources (EIR) that are accessible to all authorized users.
If you find you are unable to access material in an accessible format please contact the Disability Services Office at (806) 345-5639 . This office will work in conjunction with other campus resources to address and accommodate your issue in a timely manner.
As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance or reduce a student's ability to participate in daily activities. Amarillo College offers services to assist you with addressing these and other concerns you may be experiencing. If you or someone you know are suffering from any of the aforementioned conditions, you can learn more about the broad range of confidential mental health services available on campus by calling the AC Counseling Center at 806-371-5900. The AC Counseling Center website is https://www.actx.edu/counseling/ . Also, if you are in need of social services (affordable housing, utilities, transportation, food, clothing, childcare, medical/dental/vision, legal), please call the AC Advocacy & Resource Center at 806-371-5439. The AC Advocacy & Resource Center website is https://www.actx.edu/arc
Tutoring for Success applies to any student whose overall performance in the course falls below 75%. The instructor will create the task in the Student Engagement Portal (Watermark) to direct the student to the appropriate tutoring service, which may be faculty- or SI-led, discipline-specific, and/or general. The tutoring service assigned, the due date for when the tutoring must be completed, and the amount of tutoring required are at the discretion of the instructor. Additionally, the task will alert the student’s success team. Students who do not fulfill the assigned tutoring task may be subject to program- and course-specific penalties that could result in a grade reduction and/or in not being allowed to progress in the course until the tutoring requirement has been satisfied.
Students who do not attend class on or prior to the census date will be administratively dropped. Effective Fall, 2016
Students who wish to withdraw from a course must complete all steps indicated on the Academic Withdrawal Request form by the course withdrawal deadline.
NOTE: Students who are attending Texas institutions of higher education, for the first time fall 2007 and later, may not withdraw from more than six courses during their academic career. This withdrawal limitation does not include dual credit or developmental classes (Senate Bill 1231 Rule 4.10.) For more information on Drop and Withdrawal Policies, please visit the Registrar's Office Web site.
The Amarillo College Privacy Policy is found at https://www.actx.edu/-amarillo-college-privacy-notice , and applies to all Amarillo College students. If you have questions about this privacy statement or you believe that your personal information has been released without your consent, send email to humanresources@actx.edu .
COMM-2327-003 Introduction to Advertising
Fundamentals of advertising including theory and strategy, copywriting, design and selection of media.
Student ResourcesStudent Resources Website
Notice to Students enrolled in an educational program for preparation of issuance of certain occupational licenses:
Students enrolled in an educational program in preparation for obtaining certain occupational licenses are potentially ineligible for such license if the student has been convicted of an offense. For further information, please contact:
Melodie Graves
Justice Involved Advocate
Student Service Center 117
mgraves24@actx.edu
806-371-5995
Make appointment at https://melodiegraves.youcanbook.me
You can also contact the Legal Clinic, or the faculty member in charge of the educational program that you seek to enroll in. The further information you will receive will include notification to you of your right to request a criminal history evaluation letter from the licensing authority in order to clarify your particular situation.
(3 sem hrs; 3 lec)
Hybrid
M: Advertising, 4th Edition
ISBN10: 1260381897 | ISBN13: 9781260381894
By William Arens, Michael Weigold, Christian Arens and David Schaefer
© 2022
This course requires an online textbook through McGraw Hill Connect, M: Advertising. For successful completion of the course, you must purchase the Connect edition, as all major assignments will be completed and submitted through McGraw Hill.
How to Register for Connect through Blackboard Ultra:
Video link: https://www.mheducation.com/highered/support/connect/first-day-of-class/blackboard-ultra.html
Step 1: Login into your campus Blackboard Ultra account using your personal login and password.
Step 2: Then select COMM 2327.
Step 3: Select the folder that contains your course assignments.
Step 4: Select any McGraw-Hill Connect assignment link to start the registration process.
Step 5: Enter your email address and click Begin. If you receive the message, you have a Connect Account but have forgotten your password, click Forgot Password. *Depending on your school, you might skip this step. That’s ok! Just continue the process from that step to the end.
Step 6: Create your McGraw-Hill Education account. It is recommended to use your school email address when creating an account. To receive text alerts, enter your mobile number. Agree to the Terms and Conditions and then click Continue.
Step 7: You’ll see 3 registration options. Choose what works best for you.
• Enter your access code from the bookstore and click Redeem.
• Buy Online to purchase access
• Get 14-day Courtesy Access
Step 8: Click Confirm. You are now registered.
It is recommended that you register for Connect on the first day of class, even if it's for the 14-day Courtesy Access. This will allow you to read the material and get started on Smart Book exercises. If you cannot afford the textbook, please reach out to me as soon as possible.
Computer and Internet access
Note-taking materials
Software to create a campaign project due at the end of the semester. (You may use the mass media and graphic design computer labs on the Washington Street Campus if you do not have appropriate computer hardware and software.)
Students are encouraged to ask questions and to participate in class discussions in the spirit of sharing and gaining knowledge. Thorough and well-organized class notes will prove extremely helpful in preparing for quizzes, exams and the final campaign project.
Students are expected to comply with the publication Student Rights & Responsibilities available through the office of Dean of Students.
In order to receive your AC Connect Email, you must log in through AC Connect at https://acconnect.actx.edu .
If you are an active staff or faculty member according to Human Resources, use "Exchange". All other students, use "AC Connect (Google) Email".
COMMUNICATION EXPECTATIONS
I will send out emails to our whole class in Blackboard. However, please email me at mfowler@actx.edu - not through Blackboard. Please allow up to 48 hours for a reply to your email or phone messages. Correspondence received on Fridays and Holidays will not be addressed until the next regularly scheduled business day. In circumstances where a longer response time is needed, faculty will notify the student. Please allow at least one week for feedback for graded assignments and activities.
When communicating in an online format (i.e., e-mail, chat, discussions, etc.) please adhere to the standard rules of netiquette.
Educational Technology and Mobile Learning. (2014). 15 essential netiquette guidelines to share with your students (Links to an external site.)Links to an external site.. [Blog].
PROFESSIONALISM: Students will be expected to behave professionally at all times. Professionalism includes:
CLASS POLICIES:
No substance or equipment in violation of the AC Student Code of Life will be permitted in mass media courses.
Plagiarism is considered serious academic misconduct. All written assignments presented in this class must be original work by the student. Any student caught plagiarizing or cheating will receive a failing grade. Students must abide by high standards of journalistic integrity. Faking quotations, faking facts or reporting things that did not happen will be treated as plagiarism and dealt with in the same manner as other scholastic dishonesty.
AIgiarism refers to using artificial intelligence tools (AI) to produce seemingly human output that does not actually reflect your own work. AI-generated content can seem like a tempting shortcut, compared to doing the hard work of learning. When you do this, you shortchange yourself, and you and misrepresent yourself to the outside world (instructors, classmates, family, hiring managers, etc.). Moreover, the quality of AIgiarized content is often not as good as you think it is to a knowledgeable reader. Unless otherwise stated, all work submitted is expected to be conducted and written by you – not by AI chatbots or similar tools. Inappropriately misrepresenting AI-generated output as your own work will be considered a violation of academic integrity, and treated in the same way as plagiarism.
AI-detecting software may be used to analyze your submissions. If I am unsure about the source of the work you submit, I will require you to meet with me to explain the ideas and how the assignment was written.
No form of scholastic dishonesty will be tolerated. Scholastic dishonesty shall include, but not be limited to, cheating on a test, plagiarism, and collusion.
“Cheating on a test” shall include:
--Copying from another student’s test paper.
--Using test materials not authorized by the person administering the test. -------Collaborating with or seeking aid from another student during a test without permission from the test administrator.
--Knowingly using, buying, selling, stealing, or soliciting, in whole or in part, the contents of an unadministered test.
--The unauthorized transporting or removal, in whole or in part, of the contents of the unadministered test.
--Substituting for another student, or permitting another student to substitute for one’s self, to take a test.
--Bribing another person to obtain an unadministered test or information about an unadministered test.
“Plagiarism” shall be defined as the appropriating, buying, receiving as a gift, or obtaining by any means another’s work and the unacknowledged submission or incorporation of it in one’s own written work.
“Collusion” shall be defined as the unauthorized collaboration with another person in preparing written work for fulfillment of course requirements.
A complete statement regarding scholastic dishonesty can be found in the Student Code of Conduct in the Student Rights and Responsibilities Handbook.
Any student who, because of a disabling condition, may require some special arrangements in order to meet course requirements should contact disAbility Services, located in the Student Services Center 119, phone number: 371 5436 as soon as possible.
No administrative withdrawals will be initiated by the instructor. It is each student’s responsibility to drop a class or withdraw from school in the event he/she decides to quit attending class.
Every student is required to comply with the policies published in the “Student Rights and Responsibilities Handbook”
LATE WORK POLICY: Late work will NOT be accepted. You are responsible for completing all work in this course on time, in accordance with the guidelines for each assignment. If you do not understand an assignment or have difficulties with an assignment, it is your responsibility to contact me in a timely manner to request assistance. Be realistic about the time frame you use when requesting assistance and be specific as possible when asking a question. Begin your assignments early so that should the need for help arise, you have time to receive it and still meet the deadline for the assignment. All work should be typed.
Grades in this course will consist of the following:
Campaign Project | 50% |
Smartbook Reading/Quizzes | 20% |
Campaign Milestone Assignments | 20% |
Attendance/Participation | 10% |
Total | 100% |
Grading Scale:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 or below
Regular attendance in class is required if the student is to do well in the course. The instructor reserves the right to lower the final course grade in light of poor attendance/online participation.
Students who miss one or zero classes during the semester will receive 100% for their attendance/participation grade.
There will be no instructor-initiated withdrawals from this class. Students are responsible for dropping or withdrawing from this course as necessary. No official warnings will be given to students when excessive absences jeopardize the successful completion of the course.
Intro to Advertising Spring 2024 Class Calendar
The following is a tentative schedule of class topics, activities, and assignments.
Please note that this schedule may change as the semester progresses.
DATE | TOPIC | READING | ASSIGNMENT DUE DATES |
Week One Jan. 15 (M) |
Martin Luther King Jr. Day (No Class) | ||
Jan. 17 (W) | Introduction to Advertising History of Advertising | Read Chapters 1 and 2 in textbook | Review Syllabus and Class Calendar Sunday, January 21: Student Information Sheet due by 11:59 p.m. Sunday, January 21: SmartBook 2.0 Chapters 1 and 2 due by 11:59 p.m. |
Week Two Jan. 22 (M) | Law and Ethics | Read Chapter 3 textbook | Monday, January 22: Submit Advertising Campaign Topic by 11:59 p.m. |
Jan. 24 (W) | The Complete Campaign | Read Chapter 4 textbook | Sunday, January 28: SmartBook 2.0 Chapters 3 and 4 due by 11:59 p.m. |
Week Three Jan. 29 (M) | Understanding the Target Audience | Read Chapter 5 textbook | |
Jan. 31 (W) | Research and Planning | Read Chapter 6 textbook | Sunday, February 4: SmartBook 2.0 Chapters 5 and 6 due by 11:59 p.m. |
Week Four Feb. 5 (M) | Guest Speaker | Read Chapter 7 textbook | Monday, February 5: Submit Campaign Audience by 11:59 p.m. Exam One Opens February 4 and closes February 11. The exam closes at 11:59 p.m. and will not be reopened. |
Feb. 7 (W) | Campaign Workday - Meet in Parcells Hall 214 for class | Read Chapter 8 textbook | Sunday, February 11: SmartBook 2.0 Chapters 7 and 8 due by 11:59 p.m. |
Week Five Feb. 12 (M) | Creative Strategy Creative Messages | Read Chapter 9 textbook | Monday, February 12: Submit Campaign Competitors by 11:59 p.m. |
Feb. 14 (W) | Print Advertising | Read Chapter 10 textbook | Sunday, February 19: SmartBook 2.0 Chapters 9 and 10 due by 11:59 p.m. |
Week Six Feb. 19 (M) | Guest Speaker | Read Chapter 11 textbook | Monday, February 19: Submit Campaign Media Choices by 11:59 p.m. |
Feb. 21 (W) | Broadcast Media | Read Chapter 12 textbook | Sunday, February 25: SmartBook 2.0 Chapters 11 and 12 due by 11:59 p.m. |
Week Seven Feb. 26 (M) | Digital and Out-of-Home Advertising | Read Chapter 13 textbook | |
Feb. 28 (W) | Campaign Workday - Class in Parcells Hall 214 | Read Chapter 14 textbook | Sunday, March 3: SmartBook 2.0 Chapters 13 and 14 due by 11:59 p.m. |
Week Eight March 4 (M) | Final Presentations during class - formal presentation | Submit Final Campaign Case Study by 11:59 p.m. | |
March 6 (W) | Exam Two | Exam Two will be open from Sunday, March 3 to Thursday, March 7. The exam closes at 11:59 p.m. and will not be reopened. |
Course Objectives and Goals: This course is set up for the student to gain a broad understanding of the purpose and function of advertising in U.S. economic and social system in order to better understand its role in the marketing mix and its impact on society.
It is designed to aid the student in becoming increasingly aware of the fact that effective advertising is based on substantial research, planning and analytical and creative thinking. The student learns the methods and procedures employed in developing the objectives, strategies and tactics employed in an advertising campaign in order to improve his or her ability to evaluate advertising more objectively and more insightfully.
Learning Outcomes Upon successful completion of this course, students will:
Student email: In order to receive your AC Connect Email, you must log in through AC Connect at http://acconnect.actx.edu
I will correspond via email on a regular basis, it is the student’s responsibility to frequently check their student email.
Assignments:
About Blackboard and AC Connect
Blackboard is the online course delivery system that you will use to turn in all written work, to participate in weekly discussion forums, to take exams and to monitor your grades. You may access Blackboard from any computer with an internet connection.
To access Blackboard, you must log into AC Connect at https://acconnect.actx.edu/students/Pages/default.aspx. You can also access AC Connect by clicking on the AC Connect link on the AC Website home page: www.actx.edu. If this is the first time you have used AC Connect, click on the “First Time Users” link at the bottom of the page and follow the instructions to activate your electronic accounts.
You should get into the habit of logging into AC Connect every day to check email and
announcements. The college and your individual instructors will use AC Connect to send important messages. Once you log into AC Connect, you will see your Blackboard classes listed in the center of the page.
Strategies for Success
Stay on top of due dates and turn in all your assignments on time.
If you don’t fully understand an assignment or topic, ask your instructor.
If you have questions regarding assignments or due dates, do not hesitate to email me immediately at mfowler@actx.edu
Remember, all major assignments will be turned in through McGraw Hill Connect. Plan accordingly - technology problems are not a valid excuse for late work, and no assignments will be accepted after their due dates.
For assistance using AC Connect and Blackboard, visit AC Connect Student Resources at http://www.actx.edu/ctl/index.php?module=article&id=222. If you have further questions, you can contact the Center for Teaching and Learning Student Help Center. The purpose of the Student Help Center is to introduce and/or instruct students in the proper procedures to interact confidently with Blackboard and AC Connect components or other software required for course assignments. The services below are available to students who are currently enrolled in academic or continuing education courses on a walk-in/appointment basis or by phone:
· Logging-in to AC Connect, WebAdvisor (self-service), myACcount and Google Apps
· Password resets
· How to use AC Connect and Blackboard
· Microsoft Office
· General computer/software questions
Hours and Location:
Monday – Thursday: 8:00 am - 5:00 pm (Library 205)
Monday – Thursday: 5:00 pm - 9:00 pm (Library Research Desk on 4th floor)
Friday: 8:00 am – 5:00 pm (Library 205)
Phone: (806) 371-5992 or (806) 371-5932
Students may use the computers located in the Underground - located in the basement of the Ware Student Center on the Washington Street Campus to access AC Connect.
Students are encouraged to follow the Matney Mass Media department and The Ranger on social media and read the departmental newsletter, The Matney Mass Media Messenger, at http://acmassmedia.wordpress.com/ and the college newspaper ,The Ranger, at www.acranger.com.
Matney Mass Media Department on Facebook: https://www.facebook.com/ACmassmedia
Matney Mass Media Department on Twitter: https://twitter.com/acmassmedia
The Ranger: www.acranger.com
The Ranger on Facebook: https://www.facebook.com/acrangerpaper
The Ranger on Twitter:https://twitter.com/acranger
The Ranger on Instagram: http://instagram.com/acranger
Department website: www.actx.edu/massmedia
AC offers many opportunities to explore the mass media. Ask your instructor how you can become a D.J. on FM-90, can write for the College newspaper and can join the crew shooting live football video this fall. Don’t miss your chance to take photos for the College magazine or work as a videographer, graphic artist or web designer for the College’s news website. In addition, AC mass media faculty can help you find paid positions in the local media industry. Don’t just sit there—get involved!
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02/28/24 9:57 AM