Nobody likes a letter that feels like it was copied and pasted for 100 jobs. Address your letter to a specific person whenever you can. Look on the company’s website, LinkedIn, or call and ask who handles hiring. If you can’t find a name, it’s fine to say something like “Dear Hiring Manager” or “Dear Recruiter.”

Your cover letter should be specific to each job you apply for. Tell the employer why you’re interested in them and how your skills can help their organization. Be clear, direct, and give examples to back up what you’re saying.

Yes, it’s a professional letter — but it shouldn’t sound robotic. Show genuine interest and confidence. Let a little of your personality come through so the employer can get a sense of who you are. Avoid generic phrases like “I’ve always dreamed of working here.” Be sincere and realistic.
All employers want people with excellent communication skills. Your cover letter demonstrates your writing skills, so write thoughtfully. Pay particular attention to grammar, typing and spelling, and avoid trite language and the temptation to turn your cover letter into an extensive autobiography.

Employers want people who can write well. Your cover letter is proof of your communication skills. Double-check grammar, spelling, and tone. Keep it short, positive, and professional — not a life story.

Stick to a standard business letter format. Use an easy-to-read font, like Arial or Times New Roman, and print it on nice paper if you’re submitting a hard copy (ideally the same paper you used for your resume).