AC NEWS


Brand Standards

 

Legal Information

Amarillo College logos, symbols and taglines are registered trademarks through the United States Patent and Trade Mark Office and the property of Amarillo College and must be reproduced from authorized originals or from an electronic file provided by the Communications & Marketing Department.

Any unauthorized use of, misleadingly similar names or marks, by any entity or individual without express written consent of Amarillo College will be deemed a violation of the College's rights, and the College will take any and all steps necessary to protect such rights.

Commercial use and reproduction without express written permission is strictly prohibited. This includes use by nonbusiness groups or individuals, employees, charities and other organizations.

Amarillo College logos may be used for any College-sanctioned activity, provided that permission is first obtained from the Communications & Marketing team. Deliberate misuse of any Amarillo College-related identification elements will not be tolerated.

Amarillo College’s Campus’ and affiliated groups may not create/display logos and/or tag lines that compete with or replace Amarillo College approved symbols. These standards apply to all visual representations of Amarillo College, including print communications, electronic communications, websites and specialty items.

Do not use any Amarillo College logo or symbol without the registered trademark symbol (Circle "R").

To ensure branding standards are upheld, a proof of your project will need to be sent for review by the Marketing and Communication team. To obtain written permission to use the logos or to have files approved for production, please email Marketing Manager, Catherine McGovern, or call (806) 371-4513.

 

AC Legal Info

AC Legal Info 02


Amarillo College Visual Identifiers

Visual identifiers must be displayed prominently and must be presented according to the guidelines set forth by the Communications and Marketing Department and may not be distorted, altered, combined with any other design to create a new logo, replaced by other artwork, defaced or vandalized in any way. The choice of visual identifier(s) will be determined by purpose, audience and space availability. 

The College seal is only to be used on official College documents, diplomas and other materials set forth by the Communications & Marketing team.

If you have questions about the use of the College's logos, seal or brand standards, please contact the Communications & Marketing Department.

Two variations of Amarillo College logos—(1) the AC Lock-up and (2) AC Bug—have been designed and adopted for use on all visual representations of AC, including print communications, advertising, electronic communications, website and specialty items. The AC Lock-up is always preferred but in certain applications, the AC Bug may be use. The College seal is only to be used with express permission from the office of the President's Office.

AC Visual 01

AC Lock-up

AC Visual 02

AC Bug

AC Visual 03

AC Seal


Size and Spacing

Minimum size application for the AC Lock-up is 1 1/4 inch width for the stacked logo and 1 inch width for AC’s bug logo. Specialty items are allowed exceptions due to space limitations. Contact Communication and Marketing for approval.

Do not crowd AC’s logos. All symbols should retain a protected area that remains free of distracting type or imagery. An area at least the width of the “x” in “Texas” should be maintained around the AC logos.

 


Untitled 2 

AC size 02

 

AC Size 03

AC size 04 2


Special Events

AC and student group events are exempt from selected portions of the Identity System Guidelines. Organizers may use an event-specific theme, slogan or artwork as long as it complements and does not alter, deface, vandalized, etc. existing AC's visual identifiers. Request for marketing materials may from the Request for Services page

 

 

AC Special 01

 


Unacceptable Logo Treatments

The following examples exhibit prohibited uses of the AC Lock-up and symbols. For art approval and questions about the use of AC's identifiers, contact the Office of Communication and Marketing.

AC NO 01

 

 

 

 

 

 

DO NOT ROTATE         

 

 

AC NO 02

      DO NOT STRETCH

AC NO 03

AC NO 04

DO NOT WARP OR ADD ANY FILTERS

 

AC NO 05

AC NO 06

DO NOT CHANGE THE COLOR OF THE LOGO OR ADD ANY TYPE OF GRADIENT

 

AC NO 07

AC NO 08

DO NOT CHANGE THE TYPE OR ADD OTHER TYPE OR IMAGES TO MODIFY OR CREATE A NEW LOGO.

 

AC NO 09

AC NO 10

AC NO 11

AC NO 12

DO NOT CHANGE THE TYPE OR ADD OTHER TYPE OR IMAGES TO MODIFY OR CREATE A NEW LOGO.

 

 

AC NO 13

 

DO NOT PLACE THE LOGO OVER A BUSY PHOTOGRAPH, BACKGROUND OR NON CONTRASTING COLOR.

 


Logo Color

Whenever possible, the AC Lock-up and symbols should appear in AC blue or reversed out of AC blue. Logos and symbols may also appear in black or reversed out of black. No symbols or logos, including departmental logos, may appear in any colors other than AC blue, white or black.

AC Visual 01

AC Logocolor 02

AC Blue                     

                               White

 

 

AC Logocolor 01

 

 One - Color Application

 


Approved Color

AC Color Palette


Correct Usage

These pieces of design examples illustrate the proper use of AC blue, white and accent colors in AC's color palette.

PrintExamples

 

 

 


Preferred Fonts

Preferred fonts for AC materials are the font families Breuer, and Helvetica. If these fonts are not available, acceptable alternatives are Arial and Calibri. Regardless of font availability, body text should always be neat, readable and never typed in a "fashion font."

AC Font 01


Requesting Amarillo College Logos

To ensure branding standards are upheld, a proof of your project will need to be sent for review by the Marketing and Communication team. To request the use of an Amarillo College logo, email Catherine McGovern.

 

 

 


AC EVENTS